GEO CONTENT STRATEGY & AUDIT SERVICES
AI Visibility & Citation Analysis
I assess how your website and brand citations appear within generative search systems: ChatGPT, Google Gemini (and AI Overviews plus AI Mode), Perplexity and others. By analysing brand mentions and citation frequency, I identify where your content is surfaced, misrepresented or ignored. This reveals how AI currently perceives your current content, digital authority and identifies where your can improve.
Data-Based Prompt Research
One of the big problems in auditing content and building GEO strategy is the gap of knowledge about real-life prompts. For this, I export and analyze real data from Google Search Console using API. Exporting 25,000 keywords and filtering them by leaving the ones that have 10+ words gives a precise understanding of what people actually ask in AI systems about your brand.
Semantic Similarity Modelling
Using advanced semantic similarity modelling, I measure how comprehensively your content covers each topic (prompt) cluster. By identifying missing subtopics, narrow sections and weak lexical structures in them, I help you strengthen the content for semantic similarity to the incoming prompt that ensures higher AI retrieval chances.
Query Fan-Out Modelling
I evaluate how your content performs across the branching patterns of multi-turn or reformulated prompts within AI systems. By simulating how a single intent expands into multiple semantically related sub-queries, I identify where your content ranks, disappears or gets replaced by competitors during prompt reformulation. This uncovers coverage gaps and helps you optimise topic depth and semantic density to improve visibility across the entire fan-out tree of queries.
Prompt-Based Competitive Testing
I evaluate how your competitors appear in generative search compared to your brand. By testing real prompts across ChatGPT, Google Gemini, Perplexity and other AI systems, I uncover why and with what perception certain brands are consistently cited while others remain invisible. This analysis reveals which competitors dominate specific prompt clusters, how often their pages are retrieved and what topical patterns make their content more AI-visible.
GEO Content Strategy Development
Based on insights from all the above audits, I create a forward-looking GEO content strategy tailored to your brand’s audience, industry and current performance. It defines what to create, how to structure information for AI content retrieval, and how to build authority over time. The strategy ensures your content production mechanism remains competitive as AI-driven search continues to evolve.
Content only matters if AI systems can retrieve and use it.
AI search and answer engines do not rank pages.
They select information based on semantic coverage, structure, and how clearly content answers real questions.
Most content is not built for this.
Topics are mentioned but not developed. Concepts are scattered. Key answers exist but are not easy to extract. As a result, AI systems skip the content entirely.
A GEO content strategy audit evaluates how your content is interpreted by AI-driven retrieval systems.
It checks topical depth, internal coherence, and whether your content is suitable for use in AI-generated responses.
The goal is not more content.
It is content that AI systems can confidently retrieve and use.
You keep control of messaging.
I provide the diagnosis that makes your content eligible for AI search inclusion.
Content Optimisation for AI Search Engines
I optimise for the following AI search engines:
● ChatGPT
● Google Gemini
● Google AI Overviews
● Google AI Mode
● Microsoft Copilot
How do I optimise for AI search engines?
● Data-driven prompt research
● Query fan-out simulation
● Content gap identification
● Improving semantic similarity
● Improving digital authority
Portfolio
Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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Enterprise Backup: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Limited Trial: Experience a Professional GEO Content Strategy & Audit
Not sure how well your website performs within AI-driven search environments? Try a limited version of my full GEO content audit and strategy and see how generative search visibility can be improved through query fan-out optimisation and semantic refinement.
This condensed audit uses the same data framework and tools as the full service but focuses on one semantic area. It’s designed to give you a clear preview of how understanding GEO-optimised content can strengthen your AI visibility, improve brand mentions and future-proof your content for AI-powered discovery.
What's included:
- Evaluate how your content appears across one AI engine
- Review technical setup that influences AI retrieval
- Identify missing topics through query fan-out
- Receive a summary outlining key priorities for your GEO content strategy
Request your limited GEO content audit trial today and see how data-driven insights can reveal new visibility opportunities for your brand in AI search.
GEO Content Audit Pricing
The audit for small websites normally starts with AUD 1,000 - 2,000 (excl. GST). Bigger websites multi-category or multilingual structures can cost between AUD 3,000 - 5,000 (excl. GST).
All these prices apply solely to my consulting and research work. All GEO software subscriptions (prompt tracking, technical GEO analysis, content gap analysis tools, analytics dashboards) are not included in the consulting price.
Why Hire an External GEO Expert Instead of an Internal Team?
GEO is a highly specialized process that requires a deep understanding of how AI systems — like ChatGPT, Gemini, and Perplexity — interpret, summarize, and retrieve content. It extends beyond traditional SEO by focusing on semantic clarity, entity authority, and retrievability within AI-generated responses.
Most internal marketing or SEO teams, even experienced ones, lack the specific knowledge frameworks and testing environments needed to perform a full GEO content audit. Running inclusion tests, analysing AI prompt results and mapping entity visibility across large language models requires cross-platform data gathering and interpretation that’s still beyond standard SEO toolsets.
Hiring an external GEO expert gives you immediate access to advanced methods and insights without the learning curve or internal resource drain. You gain a clear understanding of how AI perceives your brand, where your content appears or fails to appear in generative outputs, and what structured improvements will most effectively enhance your visibility in this rapidly evolving landscape.
GEO Content Audit Template
This GEO Content audit template structures the audit process to show what exactly is reviewed (this table is not full, there are some audit elements that I don't disclose publicly). Each element helps ensure your website is optimised for how AI systems find, chunk, retrieve and synthesise information.
| Audit Area | What Is Checked | Tools / Methods Used | Outcome | Priority |
|---|---|---|---|---|
| Indexability | Technical accessibility signals: crawlability, canonicalisation, robots directives, sitemaps. | Google Search Console, Indexly, website logs review | AI systems can access your content, and therefore, use it for answer synthesis. | High |
| Retrievability | How well your content is structured, semantically rich and aligned with the way AI models retrieve information. | My custom GPT for GEO optimisation | This shows how well your pages are recognized, chunked and cited by AI models. | High |
| Structured Data | Schema coverage for articles, products, organization, authors, etc. | Rich results validator | Better entity recognition and trust in generative results. | Medium |
| International | Hreflang, URL structure and multilingual prompts. | Hreflang validator, regional prompt testing | Accurate geotargeting in AI answers. | Medium |
| Authority | Page quality signals: depth, E-E-A-T, factual accuracy and freshness. | Content quality assessment, factual checks | Higher usefulness and reliability in AI summaries. | High |
| Query Fan-Out Gaps | Missing topics/subtopics identified during fan-out simulations. | Qforia modeling, SEO content gap analysis | Expanded topical authority and improved retrieval breadth. | High |
| Refresh | Pages to update or merge based on performance decay and prompt results. | Freshness scoring, Mangools KWFinder reviews | Restored visibility and better inclusion in current AI outputs. | Medium |
| On-page | Titles, headings, metadata, etc. | On-page crawlers, ScreamingFrog | Clearer signals and more consistent AI interpretation. | Medium |
Each GEO content audit concludes with a strategic roadmap that prioritises actions based on visibility impact, implementation complexity, and expected gains in AI retrievability and authority representation.
Generative Engine Optimisation FAQ
What is generative engine optimisation (GEO)?
GEO can be described as a process that involves the enhancement of your web content with the aim of making it visible and cited by AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews & AI Mode. In its content aspect, it mostly focuses on structuring content so that it can easily be retrieved, chunked and used for AI-generated answer synthesis.
Why does GEO matter now?
As people increasingly turn to AI search systems and assistants (agents), traditional web search traffic keeps stagnating or declining gradually. GEO ensures that your brand mentions and content citations are represented in AI-generated responses. This helps to keep both your brand and content visible, compensating the losses in traditional organic traffic.
How do you measure the success of GEO activities?
Every GEO activity is evaluated for success by monitoring how often your web content and brand mentions are retrieved, cited and used in AI-generated answer synthesis across platforms like ChatGPT, Perplexity, Google AI Mode and Google AI Overviews. Examples of key indicators that are looked out for include visibility in AI search responses (share of voice in certain prompts), growth in organic traffic from AI search systems and conversions attributed to AI-driven discovery paths.
How long does it take to see results from GEO?
The honest answer will be "I don't know", as GEO sphere is quite new for all digital marketers. Technically, I have published content that got cited in AI search results in a week from the publication date. This doesn't mean that it will happen with all prompts, because everything depends on the competition.
GEO vs SEO content audit – what’s the difference?
While SEO focuses on improving rankings in traditional search engines, GEO optimises content for visibility in AI-generated results. A GEO content audit evaluates how well your content is understood and cited by AI systems, and in my opinion, it is incorrect to state that if one's doing traditional SEO optimisation, this guarantees success in AI search, as ranking principles are different.
Why is content audit important for GEO?
A GEO content audit identifies how AI systems interpret, summarise, and surface your content. Conducting a GEO audit ensures your content aligns with how AI engines process information, which is critical for being cited. However, AI search systems, in my opinion, also construct their answers based on external authority factors, therefore optimised content is required for visibility, but is not a guarantee of visibility. Optimisation of external authority factors, similar to E-E-A-T in traditional SEO, also has an impact on GEO rankings.
What tools do you use for generative engine optimisation audit?
A GEO audit uses specialised tools: Otterly AI, Qforia, Relevance Doctor, Google Search Console and general mathematical tools for the calculation of semantic similarity. You can find more information about GEO tools in my recent blog.
Where can I learn more about GEO content optimisation?
You can explore two in-depth guides that explain GEO from both strategic and practical perspectives. Start with the ChatGPT optimisation blog post to understand how AI retrievability, entity mapping and semantic structure improve your brand’s visibility. Then, read the Google AI Mode & AI Overviews optimisation guide, which shows how to apply these principles specifically to Google's AI platforms. Together, they offer a complete overview of how to make your content discoverable, understandable and cite-worthy.
Get in touch
Feel free to ask me questions on my GEO content audit and strategy services. I will try to reply you in 1 business day.
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