Small Business Marketing Consulting Services
Marketing Model Review
As a marketing consultant for small businesses, I start by reviewing the foundation of your marketing: your measurement system. Without accurate tracking, it's impossible to know which activities generate leads or revenue. Once validated, I assess your website, search visibility, paid advertising, social media and other channels to understand how your marketing is truly performing.
Marketing Prioritisation
Small businesses rarely have unlimited time or resources. Rather than trying to improve everything at once, I identify the actions most likely to generate enquiries, sales or bookings, then prioritise them based on potential business impact and implementation effort. This helps you focus on the initiatives most likely to deliver results before investing in additional channels, campaigns or marketing tools.
Channel Recommendations
Not every business needs to be active on every marketing channel. I recommend the most appropriate and affordable options based on your customers, location, services, budget and business objectives.
Website & Lead Generation Advice
If your website receives traffic but does not produce enough enquiries, I review its messaging, structure, calls to action, user journey and conversion points. I then recommend practical and cost-effective improvements that can help turn more visitors into customers.
Agency & Freelancer Reviews
Already working with an SEO provider, paid advertising specialist, copywriter or social media freelancer? I can independently review their plans, reports and results to help you determine whether the work supports your business goals and represents good value.
Marketing Contractor Oversight
I help you manage marketing agencies and contractors by reviewing their work, setting clear expectations, monitoring performance and ensuring everyone contributes to your business goals. Whether you need a second opinion or ongoing oversight, I help you get better results from your team.
You Don’t Need More Marketing. You Need Clarity.
Many small businesses are not struggling because they are doing too little marketing. They are struggling because they are attempting ten different activities at once without knowing which ones actually contribute to business growth.
A new tool, several new keywords, another social media platform or a larger advertising budget will not fix an unclear strategy. Sometimes one good decision is worth more than several new marketing tools.
Before making recommendations, I establish a reliable measurement framework so every marketing decision can be evaluated against real business outcomes rather than assumptions or incomplete data.
As a small business marketing advisor, I help you step back, understand the full picture and make better decisions about where your time and money should go.
My role is not to make marketing more complicated. It is to create a manageable system that supports your business objectives, available resources and customers.
My Typical Clients
● Small businesses with 5-20 employees
● Founder-led businesses ready to grow
● Businesses w/o a full-time marketing director
● Companies looking to improve marketing ROI
● Businesses needing an independent advisor
● Professional services for B2B and B2C
● Trades, construction and engineering
● Healthcare: doctors and allied health
● Fashion and beauty services
● Restaurants, cafes and hospitality
Perfect If You…
● Have a website but are not receiving enough enquiries
● Feel overwhelmed by conflicting marketing advice
● Do not know where to invest your limited budget
● Want to understand if your current marketing is working
● Work with agencies but need independent oversight
What Working Together Delivers
What I Deliver
● A review of your current marketing
● Prioritised recommendations based on impact
● Guidance on affordable channels
● A practical 90-day action plan
● Regular advice (when required)
Business Outcomes
● Clearer marketing priorities
● Better use of a limited budget
● More consistent enquiries and leads
● More informed decisions about contractors
● Less time wasted on low-impact activities
My Clients
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Free Marketing Strategy Session
Before hiring an SMB marketing consultant , it's important to understand where your biggest growth opportunities—and bottlenecks—really are.
In this complimentary 60-minute executive strategy session, I'll assess your current marketing performance, identify the highest-impact opportunities, and show where executive-level marketing leadership can deliver the greatest return.
You'll leave with practical recommendations you can act on immediately, plus a clear roadmap for accelerating growth.
What we'll cover
- Growth & GTM strategy review
- Conversion rate proposals
- Demand generation review
- Executive recommendations
Take the first step toward building a predictable, scalable growth engine.
SMB Marketing Consultancy Pricing
Marketing Check-In
● One strategy call per month
● Email support between meetings
● Review of current marketing activities
● Advice on priorities and upcoming decisions
AUD 600 per month excl. GST
Growth Partner
● Two strategy calls per month
● Website and analytics review
● Review of current marketing activities
● Coordination and guidance for contractors
AUD 900 per month excl. GST
Fractional Marketing Director
● Weekly strategy calls
● Marketing planning
● KPI tracking
● Agency and vendor management
● Campaign oversight
AUD 1,500 per month excl. GST
Small Business Marketing Consulting FAQ
How does a small business marketing consultant work with my existing team?
I work alongside business owners, employees and external marketing providers rather than replacing them. I help prioritise activities, review performance, provide strategic direction and ensure everyone is working towards the same business objectives.
How is working with a consultant different from hiring a marketing agency?
An agency usually earns revenue by delivering particular services, such as advertising, SEO or social media management. My role is to provide independent advice about what your business actually needs, including whether a proposed agency service is worth investing in.
Do you implement the recommendations?
My main role is strategic guidance, but I can also support implementation by preparing briefs, reviewing work and coordinating with your employees, agencies or freelancers. The appropriate level of involvement will be agreed upon before the engagement begins.
How often will we meet?
This depends on your engagement. Some businesses only require a monthly strategy session, while others benefit from fortnightly or weekly meetings during periods of growth, new product launches or significant marketing changes.
Can you work with my existing marketing agency or freelancer?
Yes. Many clients already have agencies, PPC specialists, SEO consultants, designers or social media managers. I provide independent strategic oversight, review recommendations and help ensure their work contributes to your business goals rather than operating in isolation.
How quickly should I expect to see results?
Some improvements, such as measurement fixes, campaign prioritisation or conversion improvements, can deliver benefits within weeks. Organic marketing activities such as SEO, content marketing and brand building generally require several months to produce meaningful business outcomes.
Do I need to commit to a long-term contract?
No. Most engagements operate on a month-to-month basis. Some businesses only need advice for a specific project, while others prefer ongoing strategic support as their business grows.
How do you measure whether your advice is working?
At the beginning of every engagement, we agree on measurable business outcomes and establish a reliable measurement framework. Rather than focusing only on website traffic or social media metrics, I track indicators such as enquiries, bookings, sales, customer acquisition costs and return on marketing investment.
Get in touch
Feel free to ask me questions on small business marketing consulting services. I will try to reply you in 1 business day.
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Email
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LinkedIn
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Location
Adelaide, Australia