Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity

Challenge

  • Generated fewer than 5 leads per month in a competitive cybersecurity market.
  • Needed to increase visibility and credibility among enterprise and government buyers.
  • Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles.

Role

Fractional CMO & Head of Growth

Responsibilities

  • Go-to-Market (GTM) Strategy
  • Demand Generation
  • Marketing Operations
  • Pipeline Growth
  • Sales & Marketing Alignment
  • Marketing Technology (MarTech)
  • Account-Based Marketing (ABM)
  • Enterprise Lead Generation
  • International Expansion
  • Partner Marketing

Results

  • Increased lead generation from fewer than 5 leads per month to 100+ leads per month within one year.
  • Generated a growing pipeline of enterprise opportunities across DACH, Nordics, and ANZ markets.
  • Increased daily organic search traffic by 10x through SEO-led growth initiatives.
  • Built a multi-channel demand generation engine combining PPC, SEO, ABM, retargeting, social advertising, and lead nurturing.
  • Improved brand visibility and market penetration among enterprise and government cybersecurity buyers.