I am a multilingual SEO expert and a specialist in organic lead generation with 15+ years of experience worldwide. I am providing multilingual SEO services in English, German, French, Spanish, Portuguese, Hebrew, and several other languages.


Languages I Use for Multilingual SEO

Languages I speak by myself

● English (IELTS 9.0)
● German (B2 certificate)
● Russian (native)
● Hebrew (ב-level)

Using translation services

● Italian
● Spanish
● Brazilian Portuguese
● Scandinavian (Swedish, Norwegian, Danish, Finnish)
● Balkan (Croatian, Slovenian, Slovak)

About me

Since 2006 I have been involved in digital marketing and multilingual SEO in the rapidly growing software company Parallels in the USA.

In 2009 I founded an innovative digital marketing agency in the CIS region, where I implemented multilingual SEO strategies for a diverse range of well-known technology companies.

In 2014 the business was sold to one of the largest independent digital marketing groups, where I became responsible for multilingual search strategies for SMBs.

Since 2016 I started to individually provide multilingual SEO services to various companies worldwide. Some of the clients are listed in my portfolio below.

My deep SEO industry expertise allows me to start raising traffic immediately without time-consuming experiments and with minimum budgets.

Multilingual On-Page SEO

Localized AI-Free Content

Off-Page SEO: Local Backlinks

Regional Rank Tracking

Regional Media Citations

Social Mentions & Reviews

SEO Reporting and Analysis

15+ Years Experience in Multiregional SEO

Parallels, Inc

2006 - 2009

Senior Online Marketing Manager

Responsible for overall online revenue and digital marketing efforts in Parallels. This included sales and lead generation via search engine marketing (SEM), worldwide SEO optimization, software review portals, free download websites, affiliate management, social media marketing, email marketing campaigns, retargeting campaigns and other channels. Executed conversion rate optimization activities using Google Analytics, Omniture and website usability improvements. New sales and upgrade campaigns to user base with $100k/day results.


2009 - 2014

Co-Founder and CEO

The leading web analytics agency in Russia. Founded as the first independent web analytics agency in 2009, the first Google Analytics certified partner in Russia. Executing web analytics services for largest russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst etc. Since 2014 a member of iConText Group - one of the biggest online marketing holdings in Russia. Responsible for overall strategy, new business acquisition, project execution and P&L.

iConText Group

2014 - 2016

Marketing Director

Responsible for overall iConText group marketing&strategy. Built profitable SMB business division (icTurbo) with >100Mn revenues. Responsible for business processes for SMB customers, lead generation, sales operations and service execution. This job was transitional after WebProfiters was acquired by iConText.


2016 - now

Digital Marketing Expert

At Iunisov.Com I personally provide digital marketing & SEO consulting services. My main area of expertise is IT technology, enterprise and consumer software, SaaS and B2B.
I am providing lead generation services using the following channels:
- multiregional & multilingual SEO;
- social media ads;
- pay-per-click ads;
- display ads;
- email marketing;
- other digital channels.
I am also working on optimizing marketing funnels, nurturing leads and retaining customers using:
- website conversion rate optimization;
- lead nurturing via email & retargeting;
- microsegment email-marketing to cohorts;
- website A/B testing and usability audits.

Multilingual SEO Portfolio

A Leading BIM Software Company

This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America,…
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Bacula Systems – Enterprise Backup Software

This five-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing, and account-based marketing techniques. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in…
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A Notable SharePoint Apps Vendor

This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA. This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ. The…
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A Trusted SharePoint Data Protection Vendor

This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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A Prominent B2B ECommerce Platform

This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA. Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day….
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A Growing Creative Management B2B SaaS

This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA. As of mid-2022, we’ve achieved a remarkable feat by catapulting the…
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Fintech SaaS – Subscriptions Tracker

Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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A Trusted Cybersecurity Software Vendor

This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA. Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels…
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Multilingual SEO Services

Technical Optimization

Multilingual SEO ensures the correct implementation of hreflang tags, language-specific URL structure, sitemaps, and meta tags. In addition, the server location and domain zone need to align with target regions. My technical team also focuses on optimizing website speed for different locations and managing duplicate content issues.

Keyword Research

The keyword research for multilingual SEO should be language- and region-specific. I utilize specialized SEO tools which help to explore keywords in various languages and locations. When I don't speak the language myself, I use local competitor websites to identify the relevant keywords with decent search volumes.

Content Translation

The professional translation of the website content in multiple languages is the key to success in multilingual SEO. Being an expert in the field, I use both manual or automated translation paired with manual proofreading. This ensures the translations deliver the message, are accurate, culturally appropriate, and SEO-optimized.

E-E-A-T and Backlinks

Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is critical in SEO. Not only the content needs to be translated, but it also needs to be relevant and valuable across different regions. One of the key differentiators of my service is the ability to influence E-E-A-T by building multilingual backlinks from reputable local websites to boost authority in each location.

Social Media and Press-Releases

The usage of local social media platforms and press-release distributions in the local media can significantly improve regional SEO visibility by generating valuable local mentions and, sometimes, backlinks. These strategies help build a strong local brand presence influencing local search rankings in specific regions.

Training for in-house teams

My training of the in-house digital marketing teams on multilingual SEO involves translation vs localization of the content, on-page and off-page SEO for multiregional website, best practices for conducting localized keyword research, and using rank tracking tools to monitor and optimize performance in different regions.


Get in touch

Feel free to ask me questions on multiregional and multilingual SEO. I will try to reply you in 1 business day.