Multilingual SEO Services
On-Page Optimization
The on-page optimization for multilingual SEO contains hreflang tags, language-specific URL structure, sitemaps, and meta tags. In addition, the server location and domain zone need to align with target regions. The fast website load speed from different locations is also important in multiregional projects.
Keyword Research
The keyword research for multilingual SEO should be language- and region-specific. I utilize specialized SEO tools which help to explore keywords in various languages and locations. When I don't speak the language myself, I use local competitor websites to identify the relevant keywords with decent search volumes.
Content Translation
The professional translation of the website content in multiple languages is the key to success in multilingual SEO. Being an expert in the field, I use both manual or automated translation paired with manual proofreading. This ensures the translations deliver the message, are accurate, culturally appropriate, and SEO-optimized.
E-E-A-T and Backlinks
Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is critical in SEO. Not only the content needs to be translated, but it also needs to be relevant and valuable across different regions. One of the key differentiators of my service is the ability to influence E-E-A-T by building multilingual backlinks from reputable local websites to boost authority in each location.
Social Media and Press-Releases
The usage of local social media platforms and press-release distributions in the local media can significantly improve regional SEO visibility by generating valuable local mentions and, sometimes, backlinks. These strategies help build a strong local brand presence influencing local search rankings in specific regions.
Training for in-house teams
My training of the in-house digital marketing teams on multilingual SEO involves translation vs localization of the content, on-page and off-page SEO for multiregional website, best practices for conducting localized keyword research, and using rank tracking tools to monitor and optimize performance in different regions.
About me
Since 2006 I have been involved in digital marketing and multilingual SEO in the rapidly growing software company Parallels in the USA. In 2009 I founded an innovative digital marketing agency in the CIS region, where I implemented multilingual SEO strategies for a diverse range of well-known technology companies. In 2014 the business was sold to one of the largest independent digital marketing groups, where I became responsible for multilingual search strategies for SMBs.Since 2016 I started to individually provide multilingual SEO services to various companies worldwide. Some of the clients are listed in my portfolio below.My deep SEO industry expertise allows me to start raising traffic immediately without time-consuming experiments and with minimum budgets.
Languages I Use for Multilingual SEO
Languages I speak by myself
● English (IELTS 9.0)
● German (B2 certificate)
● Russian (native)
● Hebrew (ב-level)
Using translation services
● Italian
● Spanish
● Brazilian Portuguese
● Scandinavian (Swedish, Norwegian, Danish, Finnish)
● Balkan (Croatian, Slovenian, Slovak)
Multilingual SEO Portfolio
A Leading BIM Software Company
This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America,…
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A Notable SharePoint Apps Vendor
This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA. This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ. The…
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A Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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A Prominent B2B ECommerce Platform
This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA. Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day….
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A Trusted Cybersecurity Software Vendor
This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA. Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels…
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Fintech SaaS – Subscriptions Tracker
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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A Growing Creative Management B2B SaaS
This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA. As of mid-2022, we’ve achieved a remarkable feat by catapulting the…
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B2B SaaS – An Ultimate Workspace Collaboration Tool
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Enterprise Backup Software Vendor
This five-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing, and account-based marketing techniques. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in…
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Testimonials
Free Evaluation Offer: Boost Your Organic Traffic Using Multilingual SEO
It may be hard to decide that one needs multilingual SEO because the level of investment in content translation is relatively high. But what if I can demonstrate and quantify how multilingual SEO can improve your organic traffic levels?
Get a free multilingual SEO traffic evaluation for your website. My analysis will reveal how optimizing for specific languages can significantly increase your organic, improve engagement, and drive more leads or sales.
What's included:
- Targeted SEO keyword research for your locations and languages
- Customized recommendations for multilingual optimization
- Insights on potential traffic and other KPIs growth
Don't miss this opportunity to unlock new markets and boost organic traffic!
Why is multilingual SEO important for businesses?
SEO services in the company's primary local language are a necessity for any website that wants to gain traffic, leads, or orders. Multilingual SEO, on the other hand, expands regular SEO efforts to new geographical regions and opens new markets for accelerated growth. In addition, such SEO ensures a better user experience. It provides a competitive advantage because achieving higher rankings in the local language requires less effort due to the lower level of competition.
The cost of multilingual SEO
Each multilingual SEO project is unique, and the pricing for such services will vary correspondingly. Factors such as the number of regions targeted, the number of languages involved, and the overall authority levels of competitor websites are some of the most significant contributors to the total cost of services. You can find out more by contacting me using the feedback form below.
The advantages of multilingual SEO
Aside from the apparent advantages of SEO as a whole, multilingual SEO can provide custom benefits to its adopters, including:
- More organic traffic is due to many searches being performed using the local language (even in industries where English is dominant).
- Cheaper traffic since many of the non-English keywords are less competitive and require less financial investment when compared with the English ones.
- The ability to reach global audiences by converting your content into different languages can be a good start for expanding your business globally.
- Better user experience, made possible by the fact that such SEO adopts the website’s content for multiple languages, improving the end-user experience for users that do not speak the primary language of the business itself.
Why hire a multilingual SEO expert instead of a marketing agency?
Hiring an agency instead of a single expert for a multiregional project might seem logical. However, there are plenty of examples when hiring a multilingual SEO expert is more cost-effective and better for the numerical results.
For example, building a long-term partnership with an expert is much easier than creating an agency since the agency’s staff members come and go regularly. However, a single expert is more capable of digging into the client’s business and providing a more customized attitude to the project.
Additionally, communicating your requirements directly to an expert eliminates the possibility of miscommunication.
It is also not uncommon for individual SEO experts to be more up-to-date with recent industry news and marketing methods since some agencies offer a general feature set that might not frequently require proactive evolution and improvement.
Lastly, hiring an individual expert is often more cost-effective than hiring an entire agency.
Multilingual SEO FAQ
What is multilingual SEO?
The goal of multilingual SEO is to achieve higher SEO rankings and traffic for keywords in various languages other than English. Typically the organic traffic is set to grow in several regions, which is why such SEO sometimes is also called multiregional.
What metrics demonstrate the client's success in multilingual SEO?
My multilingual SEO services include using various tools and metrics to demonstrate the efficiency and results of my work. Some of the metrics I report monthly and monitor during the project include local Google rankings and the organic traffic broken down by country.
How is multilingual SEO performed?
Multilingual SEO is far more than just translating the existing website content into another language. It also includes elements such as:
- On-page technical SEO (hreflangs, local sitemaps, URL slugs, localized metadata, etc.);
- Local domain name and website language structure;
- Language-specific keyword research;
- Region-specific backlink generation strategy;
- Mentions in local press releases and local reviews.
What is the difference between multilingual SEO and traditional SEO?
The most significant difference between the two is that traditional SEO usually operates within a single language and, more often than not, a single country or region as a target audience. Multilingual SEO projects, on the other hand, can contain several website content languages and several locations where rankings are tracked depending on the project objectives.
What is the difference between translated and localized content?
My multilingual SEO services offer content localization capabilities instead of just translating the same content and leaving it at that. Generally speaking, localization is much more extensive and detailed than translation. The latter is a direct conversion of the text from one language to another, while the former is a comprehensive effort that includes not only translation but also keyword research, search intent verification, aligning with cultural aspects, and others.
What tools do you use for multilingual SEO?
I use Semrush, Mangools, and Screaming Frog for the SEO itself. In addition, Google Analytics and Google Search Console are used for reporting and analysis, while DeepL is used for ensuring the quality of translations when I don’t speak the language.
How long does it take to see results from multilingual SEO?
It is difficult to say how long it would take for a website to achieve the first meaningful results, also depending what the client means with the word "meaningful". In my case, I usually see the first movements in rankings for keywords in 3-4 weeks from the project start.
Can you work with my existing website, or do I need to build a new one?
The situations where I might recommend creating a new website for my client are very rare. Most of these situations have resulted from a thorough audit that has shown website CMS limitations, website structure issues, or any other technical issue that prevents the website to index normally. These situations are the minority, though. The overwhelming majority of my clients keep their existing websites, and I am completely fine when it comes to working with the existing web resources.
Why would a company need to invest in multilingual SEO agencies instead of building their own team in-house?
SEO agencies and experts are typically more cost-effective than an in-house SEO department. Sometimes they can show results in a shorter timeframe compared with hiring, onboarding, and training an entirely new in-house team from scratch. Moreover, it is expensive to maintain several team members for each language, while contractors can handle these expenses by themselves or can master several languages in a single person simultaneously.
Get in touch
Feel free to ask me questions on multiregional and multilingual SEO. I will try to reply you in 1 business day.
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Email
[email protected] -
Phone & WhatsApp
+972 55 770 0370 -
Address
Israel, Rishon LeZion