Google Ranking Services
Google-Focused Technical SEO Optimization
I optimize website structure, crawlability and maximize the number of pages in search index with a focus on Google’s ranking policies. While working together with website developers, I help implement multiple technical requirements (for example, structured data markup, server-side rendering, canonicalization, multilingual structure and hreflang tags, content deduplication, etc.) to ensure Google correctly processes all of your website content. This part of the whole optimization process is typically needed for multilingual websites, large e-commerce stores or media platforms to make sure they have zero indexing errors in Google Search Console.
Recovery from Google Algorithm Updates
Google constantly updates its ranking systems with Core and Spam Updates. When I started in SEO, this happened once in several years, while now updates happen several times per quarter. In the era of AI-driven ranking systems, these changes (sometimes called penalties, which is often not correct) can severely impact your traffic and visibility. I constantly follow Google's search documentation and official comments, analyze Core and Spam update consequences on my own and other websites, which brings me a unique insight on what could be done to recover from traffic and ranking drops.
Content Optimization & E-E-A-T Enhancement
Google values helpful content that follows its Experience, Expertise, Authority and Trustworthiness (E-E-A-T) guidelines. This concept is explicitly described by Google in their Search Quality Raters Guidelines. Based on my understanding of this document, I can refine your existing content or prepare the scope of work for copywriters for the new content that will align with Google’s high-quality content criteria. In addition, I will make sure that the content you create complies with Google's AI-generated content regulations. Following these principles from Google ensures better SERP visibility and long-term organic traffic growth for your website.
Keyword Research & Search Intent Mapping
Finding the right keywords to rank for is crucial for organic traffic growth. With current levels of competition in search results, targeting the most obvious, high-intent keywords is a recipe for failure, especially for a new website without SEO experience. I prefer another approach that targets realistic keyword opportunities (mid-funnel and top-funnel), even if they are not bottom-funnel, high intent keywords. It is better to rank for such keywords, generate leads and nurture them to opportunities instead of not ranking at all and have zero impact on new business. Therefore, I conduct keyword research, analysis, funnel position clustering and search intent mapping to ensure your website appears in top results.
Advanced Linkbuilding & Domain Authority Growth
A strong backlink profile is essential for decent Google rankings. In the early days of Google's PageRank algorithm, link quantity was one of the main factors that was connected with high search rankings. Nowadays, there are much more factors that influence the quality of your backlink profile, for example, link quantity, link quality, anchor text, balance between diverse link types, do and nofollow ratio and others. I implement strictly white-hat linkbuilding strategies that focus on high-authority, but more importantly, niche-relevant backlink donors. My approach is to prioritize quality over quantity. In addition to straightforward linkbuilding, I am working on digital PR activites and distribute press-releases that also help SEO.
UI/UX Optimization for SEO & Engagement
Recently it was uncovered in 2 sources (Google vs US DoJ trial and Google API documentation leak) that Google uses a special system called Navboost in their "ranking formula". Navboost is an algorithm that essentially tracks user behavour and then uses this data for ranking purposes. SEOs assume that a well-optimized website UX improves engagement in SERPs, reduces bounce rates on websites, and therefore, drives higher search rankings. To exploit these behavioral factors, I optimize UX for higher conversion rates and lower bounce rates. To execute, I set CRO hypotheses and implement A/B testing procedures to validate them. Changes often include website navigation refactoring, conversion funnels modelling, adding trust elements, improving product messaging and others.
About me
I graduated from the Moscow State Aviation University with two Master’s degrees: one in Engineering with a focus on artificial intelligence systems, and another in Financial Management and Investment Economy. Since 2006, I have been deeply immersed in SEO and digital marketing, beginning my career as a Senior Digital Marketing Manager at Parallels, a rapidly growing U.S.-based software company. In 2009, I founded an SEO and web analytics agency in the CIS region, where I successfully implemented Google-focused SEO strategies, helping national companies across various industries achieve higher rankings and sustained organic growth. In 2014, the agency was acquired by one of the largest independent digital marketing groups, where I led Google search strategies for SMBs, further refining my expertise in algorithm-driven optimization and ranking factors. Since 2016, I have been providing advanced SEO consulting, specializing in technical SEO, programmatic optimization, international and multilingual SEO, and Google algorithm compliance. As an SEO ranking expert, with my help businesses achieve fast, sustainable ranking improvements, minimizing unnecessary experiments while solving complex SEO challenges that traditional agencies struggle with. By leveraging cutting-edge ranking techniques, I help clients secure top positions on Google, ensuring maximum visibility, traffic, and conversions.
Notable Google Ranking Wins of My Career
● BIM (4,180,000 searches per month)
● Bare metal recovery (476,000 searches per month)
● YouTube banner (174,000 searches per month)
● Sensitive data (5,200 searches per month)
● Subscription tracker (3,000 searches per month)
● Twitter banner (17,000 searches per month)
● Architecture software (12,800 searches per month)
● Steel structures (23,800 searches per month)
● Procurement process (7,100 searches per month)
● Salesforce backup (2,000 searches per month)
Google Ranking Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Free Evaluation Offer: Supercharge Your Organic
Ranking in Google
It can be hard to investing in Google ranking strategies without a clear understanding of business outcomes, since rankings not always mean revenue. But what if I could show you how optimizing your website for Google’s ranking algorithms can dramatically increase organic traffic and sales?
Take advantage of my free Google ranking evaluation. This in-depth analysis will demonstrate how refining your website and other elements of your ranking strategy can drive more traffic, generate leads and boost new business revenues.
What's included:
- Comprehensive keyword research for your specific target markets and regions
- Tailored Google ranking recommendations to enhance growth and visibility
- Insights on traffic potential, conversion rates, and other key performance indicators (KPIs)
Don’t miss the chance to unlock new growth with proven strategies that directly improve your Google ranking!
What Advantages Does Hiring of SEO Ranking Expert Bring?
Obviously, Google ranking experts can improve your website's search visibility and increase organic traffic. Then it depends on your business model, as this traffic can convert both into leads or into online sales. I think that ranking specialists focus on a very complicated thing - rankings. It is much harder to control specific rankings compared to the overall organic traffic, and that's why such a small amount of SEOs actually offer ranking improvements as their offer. Ranking experts focus on customizing strategies that align with Google’s algorithms and bring a deep understanding of key ranking factors. In the end, their work leads not only to the traffic growth, but also to brand knowledge improvement as more people remember the brand in SERPs. A true ranking expert stays updated with Google Core and Spam updates, helping you stay ahead of competitors and have sustainable rankings.
Multiple Factors Impacting Google Rankings
There are dozens of factors that impact Google rankings, but not all of them are critical. The role of ranking expert is to determine what known (as there are many unknown ones) factors could be optimized to get ranking improvements. On-page SEO factors like high-quality, helpful and optimized content that aligns with user search intent directly influence Google's assessment of your site's relevance to specific keywords. Technical SEO, including fast and easy crawling and indexing, blazing-fast page loading speeds, mobile responsiveness, secure HTTPS connection and HTTP headers, as well as many other aspects discussed above play a crucial role in rankings, too. Backlinks act as online endorsements from other authoritative sites, signaling to Google that your content is valuable and trustworthy. It's possible to rank without backlinks for keywords with low keyword difficulty, but it's highly likely that for examples that I mentioned above, you'll need to work on this factor, too. Lastly, user experience (UX), particularly metrics that are taregeted by NavBoost system, affects how Google assesses your website's ability to satisfy user tasks.
Why Hire an SEO Ranking Expert Instead of an Agency?
While agencies may offer broad SEO services, hiring a Google ranking expert provides a more focused, personalized approach to optimizing your website. An expert takes the time to understand your business, target audience, and specific goals, crafting a strategy that directly impacts your Google rankings. In contrast, agencies may handle multiple clients at once, sometimes diluting the attention and care your project deserves. Experts also provide more flexible and cost-effective solutions, adjusting strategies based on real-time performance and outcomes. With direct, hands-on involvement, you can build a stronger working relationship and gain deeper insights into the progress of your SEO efforts, making the investment in an expert much more rewarding in the long run.
Google Ranking Expert FAQ
What makes a Google ranking expert different from a regular SEO expert?
A Google ranking expert specializes in understanding and optimizing the unique factors that affect Google’s ranking algorithms. While SEO experts may focus on general strategies, ranking experts tailor their approach to align with Google’s constantly evolving guidelines, ensuring more effective, long-term results specifically for Google’s search engine.
How do you ensure that my website stays compliant with Google’s guidelines?
I continuously monitor updates to Google’s search algorithms documentation, listen to the interviews of Google Search officials, study the latest SEO media and research papers and participate in relevant discussions with my colleagues in the biggest online SEO communities. This set of measures that target getting information from Google-related sources and interpreting it correctly under my fellow colleagues' control ensures that your website remains compliant with Google's guidelines, preventing penalties and boosting consistency.
What metrics do you track to measure my Google ranking performance?
To measure the performance of Google rankings, I use various rank tracking systems depending on the specific project. By default I track key SEO metrics such as keyword ranking, organic traffic and any engagement/conversion metrics. If there needs to be a deeper ranking performance understanding, I track the average position for a certain period of time, maximum and minimum position, SERP features for a certain keyword and keyword difficulty.
How much time does it take to improve search rankings?
It depends on the difficulty of a specific keyword and on competition levels in SERP for a specific niche. The fastest improvements I was able to make were 2-3 weeks, while some competitive keywords could take months to move in the right direction. This is mostly connected with certain ranking systems in Google being updated not regularly and with delays.
Get in touch
Feel free to ask me questions on my Google ranking expertise. I will try to reply you in 1 business day.
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Address
Adelaide, Australia