Google Knowledge Panel & PAA Optimisation Services
Knowledge Panel & PAA Audit
A comprehensive evaluation of your brand’s current presence in Google SERPs. I analyse your existing panel (if present), assess whether you can claim it, assess what data sources are not leveraged, review PAA visibility, domains and content powering it. This audit uncovers source gaps and optimisation opportunities to strengthen your Google Knowledge Panel presence and influence certain PAA outputs.
Entity & Knowledge Graph Optimization
A structured optimisation of your brand’s entity signals to help Google understand who you are. I refine your website, implement structured data, align external profiles, and ensure consistency across sources that influence Google Knowledge Panels. This process strengthens your Google knowledge foundation and increases the likelihood of triggering or improving a Knowledge Panel on Google.
Google Knowledge Panel Creation
A strategic process to help you generate a Google Knowledge Panel from scratch. I build authoritative references, optimise your site, create Wikidata entries, and strengthen the signals Google needs to recognise your entity. This includes structuring your content, securing external mentions, and aligning entity signals to support Google Knowledge Panel creation and long-term visibility.
People Also Ask Optimization
A focused content and SEO strategy designed to help you capture People Also Ask visibility. I identify high-intent questions your audience is searching for, create clear and concise answers, and optimise your pages to increase your chances of appearing in PAA results. This approach helps you expand beyond traditional rankings and positions your brand as a trusted source across multiple queries.
YOU ARE RUNNING A BUSINESS, NOT BECOMING AN ENTITY EXPERT
Most business owners don’t have time to figure out how Google’s Knowledge Graph works, deal with schema, or keep up with constant PAA changes. And it’s not just about missing visibility - without this work, you don’t control how your brand shows up in search, and others can shape the perception instead of you. I handle the entire process: research, content creation, technical setup, claiming Knowledge Panel, PAA optimisation and ongoing monitoring, while you focus on running your business.
My Portfolio
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform
This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints: Organic visibility volatility, including impact from a Google Core Update Over-reliance on experimental content and unvalidated acquisition channels Limited conversion optimisation across sign-up, trial and…
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Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Testimonials
Google Knowledge Panel & PAA Pricing
My Google Knowledge Panel & PAA optimization services involve two cost components:
- Consulting fee: Covers the initial audit, entity & structured data setup, content creation, schema implementation, claim support and ongoing monitoring. Fees vary based on the number of entities, quantity of PAA questions targeted and engagement length.
- Third‑party costs: You may incur additional expenses for PR placements, content translation, copywriting or web development. These costs are separate from my consulting fee.
Typical projects start at 700 AUD for a focused audit and strategy development (excl. GST), while ongoing consulting is 150 AUD per hour.
Get in touch
Feel free to reach out with any questions about claiming or optimising Google Knowledge Panel and People Also Ask results. I typically respond within one business day.
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Email
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LinkedIn
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Address
Adelaide, Australia