Google Knowledge Panel & PAA Optimisation Services
Knowledge Panel & PAA Audit
A comprehensive evaluation of your brand’s current presence in Google SERPs. I analyse your existing panel (if present), assess whether you can claim it, assess what data sources are not leveraged, review PAA visibility, domains and content powering it. This audit uncovers source gaps and optimisation opportunities to strengthen your Google Knowledge Panel presence and influence certain PAA outputs.
Entity & Knowledge Graph Optimization
A structured optimisation of your brand’s entity signals to help Google understand who you are. I refine your website, implement structured data, align external profiles, and ensure consistency across sources that influence Google Knowledge Panels. This process strengthens your Google knowledge foundation and increases the likelihood of triggering or improving a Knowledge Panel on Google.
Google Knowledge Panel Creation
A strategic process to help you generate a Google Knowledge Panel from scratch. I build authoritative references, optimise your site, create Wikidata entries, and strengthen the signals Google needs to recognise your entity. This includes structuring your content, securing external mentions, and aligning entity signals to support Google Knowledge Panel creation and long-term visibility.
People Also Ask Optimization
A focused content and SEO strategy designed to help you capture People Also Ask visibility. I identify high-intent questions your audience is searching for, create clear and concise answers, and optimise your pages to increase your chances of appearing in PAA results. This approach helps you expand beyond traditional rankings and positions your brand as a trusted source across multiple queries.
YOU ARE RUNNING A BUSINESS, NOT BECOMING AN ENTITY EXPERT
Most business owners don’t have time to figure out how Google’s Knowledge Graph works, deal with schema, or keep up with constant PAA changes. And it’s not just about missing visibility - without this work, you don’t control how your brand shows up in search, and others can shape the perception instead of you. I handle the entire process: research, content creation, technical setup, claiming Knowledge Panel, PAA optimisation and ongoing monitoring, while you focus on running your business.
My Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Testimonials
Google Knowledge Panel & PAA Pricing
My Google Knowledge Panel & PAA optimization services involve two cost components:
- Consulting fee: Covers the initial audit, entity & structured data setup, content creation, schema implementation, claim support and ongoing monitoring. Fees vary based on the number of entities, quantity of PAA questions targeted and engagement length.
- Third‑party costs: You may incur additional expenses for PR placements, content translation, copywriting or web development. These costs are separate from my consulting fee.
Typical projects start at 700 AUD for a focused audit and strategy development (excl. GST), while ongoing consulting is 150 AUD per hour.
Get in touch
Feel free to reach out with any questions about claiming or optimising Google Knowledge Panel and People Also Ask results. I typically respond within one business day.
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Email
[email protected] -
LinkedIn
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Address
Adelaide, Australia