AI Fashion Design SaaS: Building a Predictable Growth Engine

Challenge

  • Organic growth was impacted by a Google Core Update and inconsistent acquisition performance.
  • Needed to identify scalable growth channels while maintaining strict CAC and ROI targets.
  • Required optimisation of the entire customer journey from acquisition to paid conversion.

Role

Fractional CMO & Head of Growth

Results

  • Recovered organic visibility and resumed growth in key markets including the US and UK following a major Google algorithm update.
  • Generated qualified opportunities from global brands including Nike, Moncler, Mango, Target, Ted Baker, Victoria’s Secret, and others.
  • Built a predictable acquisition engine across SEO, GEO, Google Ads, LinkedIn Ads, CRO, and lifecycle marketing.
  • Reduced customer acquisition costs to under $30 per subscriber on Google Ads and approximately $35 per enterprise lead on LinkedIn.
  • Improved click-to-signup conversion rates by 15% and increased trial-to-paid conversion through experimentation and automated nurturing.
  • Managed performance-driven marketing budgets across paid acquisition and growth initiatives.
  • Led cross-functional execution spanning content, SEO, paid media, CRO, analytics, and marketing automation.