How to close the quarterly sales plan in just 3 days with digital tools?

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Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.

I was responsible for affiliate marketing and revenue-driving promotions. The end of the quarter was very slow in sales, we needed to drive $300K revenue in the upcoming 5 days to meet the sales targets. Additionally, I was not allowed to make any significant discounts available to the general website audience, I need to prevent cannibalizing channel sales and I had no advertising money.

Screenshot of the MU Bundle from 2008

Well, I had at least one asset — 5,000 affiliates. Among them there were many, incl. popular websites like MacUpdate or MacHeist. We came up with an innovative concept of promotion — MacUpdate Bundle. This bundle offered 10 Mac utilities for a single price of $64,99 instead of $265,78. Each vendor from the bundle made the corresponding discount. The bundle was hosted on MacUpdate, these guys kindly automated the key issue process for clients and helped me to negotiate with all the other vendors.

The good thing about the bundle was that it was promoted only for MacUpdate audience, we didn’t cannibalize resellers and distributors and didn’t pay for the ads. The result was significant — sales plan closed in just 3 days. The overall bundle sales were bigger that the whole channel sales for the current quarter. For me it was even better — I got a chance to meet with CEO Serguei Beloussov, he gave me an opportunity to visit Parallels US office and meet with my future boss Corey Thomas. I learned a lot from Corey before he left the company and became the CEO of Rapid7.

This practice was so effective that Parallels were running these bundle promotions from time to time up to 2018, never seen promotions running for 10 years.

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Want me to improve your leads and traffic?

Let's chat and see what can I do for you. Only if I'll foresee the value for your business in working with me, I’ll be able to take you on as a client.

If you won’t want to move forward together, that’s OK too. Worst case scenario will be that you'll receive some free advice from me which will help you grow the traffic, leads and sales numbers.

Feel free to book an initial 60-minute free consultation. You will hear from me within 24 business hours after submitting the below form.

Andrei Iunisov is an independent digital marketing and freelance SEO consultant for B2B and B2C with 13 years of experience on a global level. Since 2006, Andrei has been involved with digital marketing and SEO in the rapidly growing software development company Parallels in Seattle, Washington. In 2009, Andrei founded the first web analysis agency in Russia. The list of Andrei customers includes TOP-100 Russian and international companies from all industries. In 2014, the business was sold to the largest independent online advertising holding company in Russia - iConText Group. Andrei has been offering digital marketing, SEO consulting and digital transformation services for various companies from all economic sectors worldwide since 2016. Andrey regularly shares his expertise on his personal blog.

Clutch recognizes Andrei Iunisov as a digital marketing expert and industry leader.

Want me to improve your leads and traffic?

Let's chat and see what can I do for you. Only if I'll foresee the value for your business in working with me, I’ll be able to take you on as a client.

If you won’t want to move forward together, that’s OK too. Worst case scenario will be that you'll receive some free advice from me which will help you grow the traffic, leads and sales numbers.

Feel free to book an initial 60-minute free consultation. You will hear from me within 24 business hours after submitting the below form.

How to close the quarterly sales plan in just 3 days with digital tools? Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99. I was responsible for affiliate marketing and revenue-driving promotions. The end ofRead More Read More"/> 2019-05-12
Andrei Iunisov - Digital Marketing & SEO Consultant
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