Enterprise lead generation has become one of the most critical factors for business growth in recent years. The ability to generate and nurture high-value enterprise leads is an incredibly valuable asset in an environment as competitive as the modern B2B landscape. The goal of this comprehensive guide is to explain enterprise lead generation as...
Have you noticed that you are missing out on huge numbers of leads just because the visitor didn’t interact with your website? It is reported that live chats are preferred more by 9% of people as compared to other communication channels as they provide immediate responses. So, if your website lacks the live chat feature, it can be...
Introduction to account-based marketing (ABM)
Selling B2B products or services directly to the buying center of the highest-value accounts that are the best fit for your business is a dream for practically any B2B marketer. However, a significant amount of marketing time is spent working with accounts that are less valuable,...
Top 5 changes in the lead’s journey for tech companies in 2024
Over the last few years, the widespread adoption of innovative digital technologies has become one of the most significant factors in transforming the lead’s journey in the tech industry. Another factor that has contributed to the same change is a significant shift in consumer...
Digital marketing competitor analysis: the definition
The process of actively analyzing and researching competitors and their strategies within a specific market is called marketing competitor analysis (or competitive analysis). It plays a significant role in multiple crucial processes within a company, such as marketing and sales...