Outsourcing your lead generation is an action that could have drastically different results depending on whether you can do it right or not. However, it’s also important to discuss the basics of lead generation as a whole.
YouTube is basically the most popular video hosting platform in the world and has many opportunities for marketing products and services on it. However, it’s unusual to see YouTube in the digital marketing strategies for small and medium businesses and for B2B companies. It happens because YouTube marketing is meant to be expansive and mostly focused on brand awareness and not on traffic or lead generation.
Lead generation online can be inbound and outbound. Inbound online lead generation attracts potential customers to your website where the target action happens. It can be a trial request, whitepaper download or something else — the key here is that visitors themselves have the intent for call-to-actions. Outbound lead generation is opposite, businesses reach out to potential clients themselves proactively by using online tools or telemarketing. In this post I would like to describe some strategies about online outbound lead generation which I was using in my works with B2B SaaS clients.
Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While using PPC advertising for consumer (retail) business is relatively easy, B2B lead generation through PPC is not so straightforward. However, customer journeys of B2B prospects might contain search engines at some stage — and this makes pay-per-click advertising one of the lead generation approaches for B2B. In this post I will share my case studies about B2B lead generation for technology companies with the usage of PPC.
The technological progress has led to a fundamental change in the most basic process of buying services and/or products. Right now, it is way harder to convince your customers to buy something using only the traditional marketing channels and tactics.