SEO growth hacking is a digital marketing activity that helps businesses to boost rankings in search engines, particularly in Google. Organizations usually come to growth hacking in SEO when their rankings get stuck in Google’s SERPs or their organic traffic stops growing. There can be several SEO growth hackers involved in the process:
LinkedIn is the most powerful platform for online B2B lead generation. It has a huge audience of 850M+ business professionals, focuses on business-related connections and has a lot of different tools…
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It’s a common situation in B2B digital marketing when there are tons of incoming leads but the number of opportunities created from them is relatively low. This is where the topic…
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It’s a nice problem to have – more leads than the sales team can process. However, sometimes it’s not the high-quality leads and the pre-qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
In most cases people are willing to show only the best results of their digital marketing efforts or even to show the fake “real” results of their work. However, in this post I decided to go in another direction and list one of the most prominent fails that I had during my digital marketing career in software & SaaS industry.