Is it possible to optimize your brand or website for ChatGPT?
Implementing some form of optimization for content during the rise of ChatGPT and similar large language models is becoming increasingly important as time passes, especially for highly competitive industries. While AI-supported search interactions can significantly improve a...
What are AI Overviews, and How Do They Change the Search Experience?
The recent Google I/O event quickly became one of the biggest news stories of this year for the SEO community with the introduction of AI Overviews for all U.S. users. AI Overviews was in an experimental phase as the Search Generative Experience (SGE), and...
The Definition of SEO Growth Hacking
SEO growth hacking is a digital marketing methodology that uses different tactics and approaches to improve the current standing of a business in the eyes of search engines, be it Google, DuckDuckGo, Bing, etc. If a company’s organic traffic starts growing, or if their SERP rankings are...
Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While PPC advertising for consumer (retail) businesses is relatively common, B2B lead generation through PPC is more complex. However, customer journeys of B2B prospects might contain search engines at some stage, making pay-per-click...