5 SEO Growth Hacking Ideas in 2024

What is SEO Growth Hacking?

SEO growth hacking is a digital marketing activity that helps businesses boost rankings in search engines, particularly in Google, Microsoft Bing, or DuckDuckGo. Organizations usually come to growth hacking in SEO when their rankings get stuck in SERPs, or their organic traffic stops growing. There can be several SEO growth hackers involved in the process:

  1. Your current SEO agency (however, it’s rare because if your rankings in Google don’t grow, it’s unlikely that the same agency will be able to offer something else except what they’re already doing);
  2. Your in-house digital marketing or SEO manager (if they work with an agency on the management level and now dig deeper into the process to boost the results);
  3. An external SEO consultant who can look independently at the project KPIs, proposed strategies, and their execution.

Many SEO growth hacking techniques were available before, for instance, improving your website’s loading speed, improving your UX on mobile devices, re-optimizing your meta tags masking, analyzing your server logs, exchanging backlinks of certain types, and more. However, in the current SEO reality with the March 2024 Google Core and Spam Updates, all this is unimportant. These updates significantly impacted lots of website rankings and traffic. They prioritize content that is helpful, relevant, and created with user experience in mind, making it essential for websites to provide high-quality information. Additionally, the updates target and penalize spammy or low-quality content, ensuring that users see more trustworthy and valuable results.

With the rise of AI, search engines have advanced significantly in understanding the searcher’s intent and the content’s helpfulness. That being said, ranking signals that are not connected with the quality of content, obviously weigh less in the current ranking formula because Google doesn’t need them. To make the most of your SEO efforts, you should focus on the helpfulness of the content and the overall authority of your website.

1. Multilingual SEO

The first growth possibility that fosters your organic traffic is multilingual search engine optimization. In the technology sector there is a myth that everyone in the IT world speaks English fluently; therefore, there is no need for multilingual websites. My experience suggests this is not true, and many people from tech prefer speaking and searching in their local language. For example, let’s take the keyword “backup immutability”:

The search volume for this keyword for all English-speaking countries combined is 4100.

All French-speaking countries combined is 300.

60 for Italian.

80 for Portuguese, and more. The competition for these local keywords is less formidable, making it easier for new websites with small authority to rank for them. With the rise of AI-powered translation tools like DeepL, the quality of automated translation has improved significantly, and you can only hire a proofreader to adjust the computerized translations.

2. Adaptation to March 2024 Core & Spam Updates

The recent March 2024 Core and Spam Updates from Google have additionally emphasized the importance of content’s helpfulness and relevance to the search query. If your traffic dropps at the beginning of March, you will likely be hit with these two updates.

Therefore, I recommend checking out the following three guides from Google:

  1. What is Helpful Content?
  2. Spam Policies for Google Search
  3. What is Google Core Update?

Aligning your content strategies with these new requirements will, in the long run, lead to significant traffic growth after recovery. Most importantly, I recommend looking into scaled content abuse policy because it frequently results from the massive use of AI for your content. If you have done content using AI on scale, you likely get a manual action in Google Search Console and should rework your content from a human being perspective.

3. Adding “Experience” in E-A-T Equals E-E-A-T

Expertise, Authoritativeness, and Trustworthiness (E-A-T) has been important for SEO. Still, with the emphasis on content quality during the last algorithm updates, E-A-T is now crucial in enhancing your website’s authority. The extended E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) also considers the user experience in evaluating the quality of a web page. SEO growth hackers focus on enhancing these aspects by ensuring that content is informative and comes from an experienced and proven author. Highlighting experience means adding personal stories, real-life applications, or case studies to demonstrate firsthand knowledge. In addition, the experience can also come from your users, so encourage visitors to leave product reviews, testimonials, or any other feedback that adds a layer of authenticity and experience. Encouraging experience demonstration in your content should foster growth in your organic traffic in 2024.

4. Unhelpful Content Removal

To enhance the performance of your content in Google Search, it is advisable to remove unhelpful content from your website, according to Google Search’s guidance on AI-generated content. This involves identifying and eliminating any material that doesn’t provide value or adequately meet the needs of your audience. Since Google’s Helpful Content systems primarily evaluate content at the page level in 2024, removing low-quality content can contribute positively to the visibility of your remaining high-quality content. However, it’s essential to understand that changes in rankings can occur anytime, as Google continually updates its core ranking systems and processes newly updated or removed content without waiting for a core update. By focusing on creating and maintaining helpful, reliable, people-first content, you can contribute to a better performance of your other pages in Google Search results.

5. Keep Content Up-To-Date

Regularly update old articles or pages with new information to keep them up-to-date and relevant. This signals to search engines that your content is current and valuable. It is essential to follow these two regulations from Google’s Helpful Content guidelines regarding the updates:

When updating the content, do not simply change the publication date or the latest update without significant additional contributions to the article. For example, changing the year from 2023 to 2024 without other substantial contributions won’t foster better rankings.

BONUS – Optimize Content for AI Overviews

The recent release of Google’s AI-driven Overviews, designed to handle complex, multi-step queries, signifies the importance of detailed, well-structured content in achieving visibility within search results.

Here is some advice to elevate your content’s visibility in AI Overviews. First, transforming your content into a question-and-answer layout can match Google’s direct query response approach, potentially increasing your content’s exposure. Additionally, there’s value in creating detailed overview pages that span the full spectrum of a user’s journey from initial exploration to final decision-making.

While I am writing this blog just a day after AI Overviews were announced, I still suspect that such comprehensive content is favored by Google’s search algorithms for its ability to handle complex, multi-step queries. Moreover, gaining recognition as an industry expert on high-authority Q&A platforms like Quora and Reddit, frequently referenced in Google’s AI overviews, could potentially enhance your content’s full or partial representation within AI Overviews. Ensuring your website is easily crawlable from a technical perspective is also essential, as Google’s AI models rely on traditional web crawling to access and evaluate content.

Recommendations for Further Action

Empirical Validation

Consider experimenting with these growth hacking strategies on different segments of your website or varying content types to empirically validate their effectiveness in improving SEO rankings and traffic.

Strategic Foresight

Keep a close watch on future updates in Google’s algorithms to continuously adapt and refine your growth hacking strategies, maintaining a competitive edge in SEO.

Conclusion

In conclusion, navigating the SEO landscape requires dynamic and informed decision-making, especially with the latest changes brought by Google’s March 2024 Core and Spam Updates paired with AI Overviews May 2024 release. Embracing multilingual SEO, adapting to the new emphasis on content helpfulness and relevance, enhancing your website’s E-E-A-T through experience sharing, removing unhelpful content while keeping it up-to-date, and optimizing for AI Overviews represent strategic pathways for sustainable growth in organic traffic. By focusing on creating genuinely helpful and authoritative content that reflects expertise and firsthand experience, you position your website not only to recover from any potential hits from algorithm updates but to thrive in a search landscape increasingly dominated by AI and user-focused metrics. Moreover, as Google further refines its algorithms, the distinction between conventional SEO practices and growth hacking blurs, making adaptability, creativity, and commitment to quality more critical than ever. Let’s not forget, SEO is a marathon, not a sprint. Staying informed, agile, and ready to adjust your strategies in response to Google’s evolving algorithms and user expectations will be key to your long-term success.

While preparing this article about SEO growth hacking strategies in the wake of Google’s March 2024 updates and May 2024 AI Overviews release, I have leveraged the analytical capabilities of Meclabs AI to enhance the depth and precision of my insights. The utilization of Meclabs AI in synthesizing these strategies was a deliberate choice, made with the aim of ensuring that my recommendations are not only grounded in the latest SEO research but also critically analyzed for maximal relevance and applicability. By integrating Meclabs AI, I was able to dissect complex SEO trends and present them in a clear, actionable manner, demonstrating my approach to harnessing cutting-edge technology in making SEO growth hacking more accessible and practical for readers.

Andrei Iunisov

Andrei Iunisov is an independent lead generation and SEO expert with 15 years of worldwide experience. Since 2006 Andrei has been involved in digital marketing for the rapidly growing software company Parallels in the USA. In 2009 he co-founded one of the first Google-certified web analytics agencies in CIS. His client list included many well-known technology companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group. Since 2016 Andrei has provided individual digital marketing services to various technology companies worldwide. His deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets.

Clutch recognizes Andrei Iunisov as a digital marketing expert and industry leader.

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5 SEO Growth Hacking Ideas in 2024 SEO growth hacking is a digital marketing activity that helps businesses to boost rankings in search engines, particularly in Google. Organizations usually come to growth hacking in SEO when their rankings get stuck in Google’s SERPs or their organic traffic stops growing. There can be several SEO growth hackers involved in the process: 2024-05-16
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