Key Takeaways
Successful LinkedIn ad strategies use formats like Sponsored Content or InMail combined with LinkedIn Lead Forms.
Read the article to find out real-world lead generation case studies of cost-per-lead reduction and improving the overall number of leads using LinkedIn.
LinkedIn is the most powerful...
A B2B data management platform recorded approximately 31% more Google organic clicks and 160% more search impressions year over year. The programme combined technical content development, improvements to existing pages, product-page optimisation and relevant backlink placements. First-page positions were secured for searches relating to...
A B2B technology company’s LinkedIn campaigns achieved a 35% lead form completion rate and generated leads at half the target cost per lead. The results were subsequently featured in an official LinkedIn case study. My work focused on connecting relevant professional audiences with useful content and making the response process...
An enterprise software company increased its trial signup conversion rate from 2.4% to 3.44% after we removed two qualification fields. The shorter form generated more enquiries without an increase in the marketing budget.
The starting point
The company used a software trial as an entry point into its sales process. Before accessing the...
An Australian environmental consultancy’s Google Ads account recorded 174% more conversions after I restructured its campaigns, revised keyword targeting and bidding, and improved its landing pages. Advertising spend decreased by 9%.
Comparing March–May with August–October 2026, recorded conversions increased from 20 to 54.88. Cost per recorded...