Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth…
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Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2…
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When you’re doing digital sales to consumers, there’s no question on how to select target audience. Set the Google Ads according to relevant keywords, setup Facebook targeted campaigns based on specific…
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One of the common goals of digital marketing in software companies and SaaS industry is to generate leads. But what exactly do software marketers mean talking about leads? What exactly is a…
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Hello, my name is Andrei Iunisov and I work in digital marketing for software companies since 2006. I was responsible for the digital marketing strategy in the company called Parallels which…
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