Conversion rate optimization (CRO) is a methodology that focuses on increasing the number of visitors to your website that take a target action, be it an online sale, a submitted form, a viewed webpage, or a video. This methodology employs various strategies, including traffic optimization, website experience optimization, and content...
Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth was much bigger than 100% in a year ;) It depends on the type of executives that you report to, our CEO Serguei Beloussov was never satisfied with our results. He was probably right pushing the...
This 2019 award sheds light on my far-reaching expertise in digital marketing and lead generation. My competencies span across Europe and North America for both B2B and B2C companies and include various economy sectors. — Andrei Iunisov, CEO, Iunisov.com
According to an expert at Forbes, it can be a challenge to consistently generate...
It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...