Reddit marketing & advertising services
Reddit Audit & Strategy
A comprehensive evaluation of your brand’s current presence on Reddit. I analyse existing mentions and sentiment, explore niche subreddits, identify active threads and design a marketing and advertising strategy that fits community norms. This audit uncovers opportunities to position your brand naturally and maximise return on effort.
Subreddit Research & Targeting
Audience targeting on Reddit begins by identifying the right communities. I research your ICP profile, behavioural signals and interest clusters to find where your prospects engage. Threads are chosen based on semantic relevance and activity, and campaigns are structured to minimise fatigue while maintaining scalable reach.
Post & Comment Crafting
High‑impact posts and comments are developed specifically for Reddit’s discussion‑driven environment. I craft conversation starters that address audience pain points and then naturally introduce your brand or product in comments. For paid ads, I design visuals and ad copy tailored to Reddit’s image and text formats keeping my best practices in mind.
Ad Campaign Management
Multichannel campaigns are launched with careful planning: scheduling organic posts, assigning budgets for Reddit Ads, selecting ad copy and creative variations, and ensuring all activity complies with subreddit rules. Ongoing management keeps conversations alive, turns off low‑performing ads and maximises conversion rates.
Remarketing & Attribution
I implement the Reddit Pixel, event tracking and UTM structures to measure conversions and launch remarketing campaigns. Conversions (sign‑ups, demos, trials or purchases) are tracked to show how Reddit contributes to your pipeline, just like the original page emphasises clear attribution.
AI Search & Reddit
Reddit plays a significant role in how content is surfaced in AI-driven search (GEO). High-quality discussions and brand mentions on Reddit threads can appear in platforms like ChatGPT, Google AI Overviews & AI Mode, and other AI search systems.
YOU ARE RUNNING A BUSINESS, NOT LEARNING REDDIT RULES
Most business owners don’t have time to learn Reddit’s culture, build a high‑karma account or keep up with community rules while running day‑to‑day operations. Just as poorly targeted or misstructured social ads waste budget, poorly executed Reddit content marketing can backfire. Effective marketing on Reddit isn’t about chasing vanity metrics like karma or upvotes; it’s about sparking genuine conversations that lead to enquiries, leads or sales. I manage the whole Reddit ecosystem for your business: researching subreddits, crafting credible posts, monitoring conversations and running ads for message amplification; so you can focus on your business while a steady stream of interested users discovers your brand and convert into leads.
My Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Testimonials
Reddit Marketing & Advertising Pricing
The cost of Reddit marketing and ads includes two components:
- Consulting fee: This covers the initial audit, subreddit research, thread creation, ongoing monitoring, optimisation and reporting. The fee depends on the number of subreddits targeted, the volume of posts and the duration of our engagement.
- Advertising budget: Separate from the consulting fee, this is the actual spend on Reddit Ads. Advertising costs fluctuate based on competition, targeting, location and language.
No two Reddit engagements are identical, however I will provide some of my ballpark estimates for various project types.
- Question-based consulting - 150 AUD per hour (excl. GST)
- Task-based consulting (audits, tracking and events setup, content marketing) - from 600 AUD (excl. GST)
- Paid campaign management consulting & coaching - 150 AUD per hour or from 600 AUD per month for ongoing management (excl. GST)
All these prices are solely for my consulting efforts. In addition to consulting fees above, there may be direct costs such as creative and translation translation tools, copywriting, web development services and advertising budget itself.
Why Hire a Reddit Marketing Specialist?
Reddit evolves quickly; new ad formats, moderation policies and community expectations change constantly. Building an in‑house Reddit marketing capability requires significant resources.
Partnering with an experienced Reddit marketing specialist gives you immediate access to a complete skill set and tested processes without distracting your team. I can strategize and execute without disrupting your workflow; so your team stays focused on product and sales while I’m accountable for marketing performance.
Get in touch
Feel free to ask me questions on my Reddit marketing services. I will try to reply you in 1 business day.
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Email
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Address
Adelaide, Australia