SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor

Challenge

  • Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market.
  • Needed to generate qualified demand across North America, Europe, ANZ, and LATAM.
  • Required a scalable acquisition strategy to support long B2B software buying cycles.

Role

Fractional CMO & Head of Growth

Results

  • Built a scalable global demand generation engine supporting sustained pipeline growth.
  • Increased organic acquisition from virtually zero to 300+ daily visitors and achieved dominant visibility across strategic SharePoint search categories.
  • Accelerated product trial adoption through integrated SEO, paid media, remarketing, and lifecycle marketing programs.
  • Expanded market reach and customer acquisition across North America, Western Europe, ANZ, and LATAM.