PPC Consulting Services
PPC Strategy Development
A comprehensive planning process where I help businesses define a clear roadmap for their advertising campaigns. This service involves identifying the most effective platforms—such as Google Ads, Microsoft Ads, Reddit Ads, LinkedIn Ads, or any other PPC platform—based on the business model, target audience, and campaign goals. It consists of thorough keyword research to identify high-intent search terms and designing campaigns to provide maximum efficiency, as well as of identifying the most promising audience targeting for social media. I recommend bidding strategies; for instance, when a business should use automated strategies such as Maximize Conversions or if it should use manual bidding to have more control. Moreover, I help you set realistic performance benchmarks, so your CPA, ROAS, and other core metrics support your business goals. The end result is a custom PPC playbook that businesses can leverage to launch, optimize, and scale their campaigns effectively.
PPC Audit
A deep-dive analysis that aims to identify inefficiencies, wasted ad spend, and missed opportunities in a pre-existing advertising account. As a consultant, I make sure to check all campaign structures, bid strategies, audience targeting, ad creatives, and other account elements. My goal is to find out whether they comply with PPC best practices and business objectives. I analyze keyword performance, identifying keywords that are simply not converting and should be paused and calling out high-converting keywords that require more budget. I also analyze negative keyword lists to ensure that ad dollars aren't being wasted on searches that aren't relevant, as well as campaign settings (geo-targeting, device bidding, audience segmentation) to confirm that ads are reaching the right people at the right time. You can read my PPC audit blog post to learn about my methodology.
PPC Competitive Analysis
Conducting a competitive PPC analysis is how businesses get the edge over contestants by discovering what they are doing (or not doing) in their paid advertising campaigns. I use the ad placements, keywords, and creatives of competitors in comprehensive analysis methodology to find the strengths, weaknesses, and opportunities. I can review which competitors are monopolizing ad space, their estimated spending, and the messaging they implement to capture customers, using tools such as Google Auction Insights, SEMrush, and SpyFu. Sometimes I can even reverse-engineer their conversion rates (as discussed in my competitor analysis blog post). This information allows businesses to tailor their strategy, enabling them to outbid, outposition, or significantly differentiate their campaigns. In addition to standard analysis, I study competitor landing pages and calls to action to understand what resonates with the market. Insights gleaned from this competitive audit will generate new strategies to deploy in the campaign that can adjust offers, articulate new messaging, or shift budgets toward higher return opportunities.
PPC Conversion Rate Optimization
PPC funnel and landing page optimization ensure that every ad click leads to a high-converting experience, maximizing return on ad spend. Here, a good PPC consultant evaluates the entire customer journey—from the moment a user sees an ad to the final conversion—to identify bottlenecks that may be causing drop-offs. This involves analyzing landing page design, messaging, loading speed, mobile responsiveness, and call-to-action clarity to improve user engagement and conversion rates. Typically, the consultant maps out a structured PPC funnel, tailoring ad messaging and targeting based on audience intent. This includes defining retargeting strategies to nurture abandoned visitors, adjusting ad creatives for different stages of the buying cycle, and ensuring ad relevance matches the landing page experience.
Budget Allocation & Bidding Advice
If you have a specific goal in mind, for example, generating 1000 leads in six months, a PPC consultant will create a budget that will enable the business to achieve this goal. They will also determine if manual or automated bidding is the most effective strategy for this particular case. The consultant may suggest an automated strategy (e.g. Target CPA, Target ROAS, or Maximize Conversions) depending on campaign metrics. Additionally, consultants can suggest portfolio bidding strategies that automatically distribute the overall budget across campaigns in the best possible manner.
PPC Workshops
PPC workshops are tailored to strengthen the capabilities of in-house marketing teams to learn how to better manage and optimize their very own PPC campaigns. As a PPC consultant, I adapt training sessions to the team’s skills, providing beginner and advanced workshops adjusted by the level of the team about the concrete means of advertising. Most beginner sessions will go over the basics of PPC management: campaign setup, keyword research, bidding strategies, ad creative, and performance tracking are generally the focus. They do serve as a good source of information for the right decision-making between the C-level management. For more advanced teams, training can delve into automation tools, like Google Ads scripting or smart bidding strategies.
PPC Attribution & Tracking Setup
PPC attribution and tracking setup confirm that businesses are determining the effectiveness of their ad campaigns correctly based on reliable tracking and attribution data. Consultants implement and configure tools, such as GA4, GTM, and other third-party attribution tracking solutions. The consultant also works on figuring out things like attribution issues, meaning inconsistencies between the ad platforms and the reports from analytics tools for the same business, as well as cross-device and cross-channel tracking issues. That sometimes means creating multi-touch attribution models to provide a more complete view of how different touchpoints lead to conversions. In more complex setups, the consultant may also help set up offline conversion tracking for businesses that close sales over the phone or in offline locations, getting complete visibility of the sales funnel.
PPC Automation
A PPC consultant suggests and implements various types of automated bidding strategies for the business, like Google Ads Smart Bidding which uses machine learning to improve conversions or even ROAS with your bids. These tools allow companies to dynamically optimize campaigns based on user behavior, device type, and likelihood of conversion, without human intervention. Aside from automated bidding strategies, consultants implement Google Ads scripts that are also effective for automating repetitive tasks like pausing underperforming ads, adjusting bids based on factors such as device, location, time of day, or managing budgets at certain performance thresholds. The reason is, for example, the consultant might recommend to the client that he use some third-party AI-based PPC management platforms like WordStream, and Adstage that provide advanced analytics and automation features to deal with multiple ad accounts on different platforms.
Paid search should be predictable, measurable, and aligned with real intent.
Too many PPC programs in Australia rely on guesswork — broad match everywhere, generic bidding rules, and reporting that looks good but doesn’t tie back to business outcomes. That is why costs rise without clear results.
PPC consulting should fix that. It starts with diagnosing how your account buys traffic, how it measures value, and how it responds to real-world search behaviour. It clarifies whether your bids, keywords, and targeting actually capture buyers — not just clicks.
I bring clarity and structure to your paid search. You get insights that show what to stop, what to refine, and what to scale. The outcome is not more dashboards. It is decisions grounded in performance.
You stay focused on growth.
I make sure your PPC budget works toward leads and conversions you can value.
Pay-Per-Click Advertising Focus & Results
My Target Sectors for PPC:
● Technology, Software & SaaS
● B2B & Professional Services
● Fintech & Finance
● Manufacturing
● Gaming & Apps
PPC Results You Can Expect:
● Hundreds of new MQLs that convert into opportunities
● CPL up to 5x lower than the industry average
● KPI improvements across North America, EMEA and APAC
● Increase in organic branded search volumes
● Enterprise-level leads acquired at a CPL of under $50
PPC Consulting Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Struggling with underperforming ads and wasted budget?
Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Free PPC Evaluation Offer: Boost Your Traffic with a Free Campaign Trial
Starting with a PPC consultant can seem like a big investment. But what if you could experience it risk-free? Unlike others who offer "free audits" that can be biased of "free strategies" that never perform, I believe in showing you my work quality before you actually pay.
Get a free PPC mini audit or a mini PPC competitive report or a sample PPC landing page review. This trial will help you see firsthand the quality of my consulting services.
What's included:
- Either Mini PPC Audit
- Or Mini PPC Competitor Report
- Or PPC Landing Page Review
Don’t miss this chance to unlock the full potential of your PPC campaigns and increase your online visibility!
FAQ FOR MY PPC CONSULTING SERVICES
What is the price for PPC consulting?
Consultants normally charge either by the hour or a lump sum for a certain package of services. The average monthly service cost you can expect from me will range from AUD 450 to AUD 3,000 excl. GST depending on the ad account size, competition and goals. In addition, I charge AUD 150 an hour excl. GST for custom PPC consulting projects. All these prices are solely for my consulting efforts. In addition to consulting fees above, there may be direct costs such as advertising budgets, copywriting and web development services, PPC management software and others depending on your specific project.
How do I choose a PPC consultant?
When choosing a PPC consultant, consider factors such as their experience, expertise in your industry, and past campaign successes. Look for consultants who have all necessary certifications and a proven track record of improving campaign performance. It's important to assess whether the consultant offers a personalized approach and ensures decent communication skills. Be sure to ask for case studies or references to ensure their services align with your business goals.
How long does it take to see results from PPC consulting services?
With PPC consulting services, results can be quick: optimizing ad copy, eliminating wasted ad spend, or restricting how bids are placed can yield results in 1-2 weeks. Larger-scale improvements, like better conversion rates and lower cost per acquisition, generally occur over the course of 12-16 weeks, while new strategies are field-tested and tweaked. Scaling and optimizing performance for months depends on budget, competition, market conditions, etc..
What is better: ad hoc or monthly consulting?
If you require occasional assistance or guidance on specific campaigns or PPC issues, ad hoc consulting is an excellent option. This option is perfect for businesses simply looking for occasional strategic guidance or single reviews of their PPC activity. Ad hoc consulting allows you to pay for advice as needed, without any long-term commitment. Monthly consulting is better suited for businesses looking for ongoing, consistent support. With this model, you get regular check-ins with your in-house team or agency, continuous optimization process, and a deeper partnership to ensure long-term success. If you're unsure which option is best for you, feel free to reach out, and we can discuss which model fits your business and goals. We can always start with ad hoc and later on move to ongoing support.
Get in touch
Feel free to ask me questions on my PPC consulting services. I will try to reply you in 1 business day.
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Address
Adelaide, Australia