Fintech SaaS: Achieving Top-10 Rankings for 4 Target Keywords

Challenge

  • Needed to compete against established fintech players for highly competitive subscription-tracking keywords.
  • Existing website platform created technical SEO limitations that constrained growth.
  • Required a scalable acquisition strategy across North America, the UK, and ANZ.

Role

Head of Search Growth

Results

  • Led a complete website platform migration to remove growth-limiting technical constraints and improve search performance.
  • Achieved Google positions 8 for “subscription tracker”, 9 for “subscription tracking” and “track subscriptions”, and 10 for “track my subscriptions”.
  • Developed and executed an integrated growth strategy spanning technical SEO, content strategy, and authority-building initiatives.
  • Established a scalable organic acquisition engine supporting expansion across North America, the UK, and ANZ markets.