Fintech SaaS: Building Organic Growth in a Competitive Search Market

Challenge

• Needed to compete against established fintech players for highly competitive subscription-tracking keywords.
• Existing website platform created technical SEO limitations that constrained growth.
• Required a scalable acquisition strategy across North America, the UK, and ANZ.

Role

Head of Search Growth

Results

• Led a complete website platform migration to remove growth-limiting technical constraints and improve search performance.
• Achieved first-page Google rankings for strategic commercial keywords including “subscription tracker”, “subscription tracking”, and “track subscriptions”.
• Increased monthly organic traffic from 300 to 600 visitors, doubling inbound acquisition.
• Developed and executed an integrated growth strategy spanning technical SEO, content strategy, and authority-building initiatives.
• Established a scalable organic acquisition engine supporting expansion across North America, the UK, and ANZ markets.