How Can I Help Grow Your Business?
Search Engine Marketing
● Multitouch SEM/PPC strategy
● Execution in Google & Microsoft Ads
● SEM/PPC audit and KPI improvements
● Remarketing, take-over and nurturing strategies
● Conversion rate optimisation
Organic SEO & GEO
● Advanced SEO technical and content gap audits
● Multilingual SEO in English, German & others
● Semantic content relevance engineering
● GEO: ChatGPT, Google AI Overviews & AI Mode
● Reliable while-label SEO & GEO for agencies
Social Media
● Paid social media advertising
● Organic social media marketing
● Account-based marketing
● B2B lead generation on LinkedIn
● Marketing and advertising on ReddIt
Email Marketing
● Lead nurturing campaigns
● Cold email outreach campaigns
● Customer retention and upsell campaigns
● Product onboarding strategies via email
● Analytics and deliverability optimisation (incl. technical)
Review Websites
● Review acquisition and management
● Profile optimisation & benchmarking
● Review response and engagement
● Customer retention and upsell campaigns
● Intent-based advertising campaigns
Strategy and Optimisation
● Digital marketing strategy & audit
● Insights from competitive intelligence
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Improve the quality of leads for the sales team
Revenue Operations
● GTM strategy & optimisation
● CRM and tech stack management
● Sales and marketing alignment
● Process & workflows automation
● Sales enablement strategies
Digital Consulting & Coaching
● SEO and content strategy consulting
● PPC and paid media consulting
● Executive and team digital coaching
● Media buying and media plans audit
● Digital marketing workshops
About me
I graduated from the Moscow State Aviation University with two Master’s degrees: one in Engineering with a focus on artificial intelligence systems, and another in Financial Management and Investment Economy. Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA.In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known B2B & B2C companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.Since 2016 I have provided individual digital marketing services to various international companies from the tech sector, B2B and other niches.
19+ Years of Experience in Digital Marketing
Parallels
2006 - 2007
Affiliate Marketing Team Leader
Parallels (parallels.com, now owned by Corel Corp.) was a global leader in virtualization and automation software at those times, known for pioneering Windows on Mac computers with Parallels Desktop that was endorsed by Apple and Steve Jobs. After my insurance industry experience, I decided to move on to the tech sector and joined Parallels at its early, but rapid growth stage. Reporting to co-founders of Parallels, I was tasked to develop affiliate marketing sales channel using DigitalRiver and Commission Junction platforms. My strategy was, firstly, to establish strong partner relations with the biggest affiliate websites in the world, and secondly, to convince the leading Apple-related media to participate in joint affiliate projects and monetise their audience. I masterminded and executed innovative affiliate promotions that helped close sales plans in just several days before the quarter ends and outperform the whole channel sales department. Some of them included famous in the Mac world MacUpdate and MacHeist Bundles. In 1,5 years I was able to grow monthly affiliate revenue from 0 to $300k and significantly increase the amount of affiliates by introducing our program on CJ platform. As a result, I was promoted to senior online marketing manager and visited Parallels US office, where I met my next manager Corey Thomas, who is now the CEO of Rapid7.
Parallels
2007 - 2009
Senior Online Marketing Manager
After receiving promotion, I became responsible for multiple digital marketing efforts, including search marketing (PPC in Google Ads and SEO in Google in multiple languages), referral marketing (review and download websites like CNet), social media advertising and email marketing. In addition, I executed website conversion rate optimization activities using Google Analytics and Omniture Site Catalyst, which I deployed together with our web developers. During this period, I've done the following: 1. Scaled multi-country, multi-language PPC campaigns in Google Ads, managing six-figure annual budget; 2. Advised on a number of SEO initiatives for key product pages, improving rankings and organic traffic across English, German, French and other markets; Increased qualified trial downloads through software review and download platforms such as CNet; 3. Established the company's first social media accounts and executed advertising campaigns targeting Mac users; 4. Ran email marketing campaigns for trial users and customers, improving trial conversions and paid upgrades. The company at those times was acquired by SWSoft and grew significantly in headcount. Under better business processes introduced by SWSoft executive team, I partnered with sales, engineering and design teams to align marketing execution with product roadmap and release cycles.
WebProfiters
2009 - 2014
Co-Founder and CEO
After years of extensive, all-round digital marketing experience in Parallels, I've decided to co-found my own digital agency. In 2009 I co-founded WebProfiters, the first web analytics agency in Russia, one of the first Google Analytics certified agencies in the region. The unique offering of the agency was to provide web analytics deployment service, independently audit digital marketing strategies and optimise conversion rates in various digital channels. In contrast with other local agencies, we were not fighting for clients' SEO, PPC and other budgets, which allowed us to provide truly independent and trusted advice. We were the second Google Analytics certified partner in Russia with a maximum of 25 employee headcount. Our client list included the largest national companies from various sectors: tech (Kaspersky, Acronis), retail (Panasonic, X5, Faberlic, KupiVIP, Lamoda), finance (Renaissance Credit), telco (Megafon, Beeline, MTS), media (CTC, IVI), real estate (Incom), consumer services (EnglishFirst) and others. As CEO, I was responsible for the overall agency strategy and service offerings, partnership with Google and other web analytics platforms, new business sales and project execution for anchor accounts. Once we sold part of our shares to external shareholders in 2011, I was responsible for achieving P&L goals. The company's yearly revenue was equal to several $Mn's, while net profit margins capped at 35-40 percent. In 2014, after several minor equity purchases, the company was fully acquired by iConText Group, one of Russia's most significant digital advertising holdings. As a condition of the deal, I was tasked to integrate the company as a separate web analytics & CRO business unit into the existing structure and generate revenue on top of the new owner's vast customer base, as well as to lead on 2 new business ventures of the joint group.
iConText Group
2014 - 2016
Marketing Director
After closing the M&A deal, I joined iConTextGroup, one of Russia's most significant digital advertising holdings, as a marketing director. iConTextGroup included 4 companies in various digital advertising fields (PPC, SEO, affiliate, mobile), and I was responsible for the overall group marketing strategy, leading marketing functions in the agency with 190 people headcount. As a marketing direcctor, I was ultimately responsible for aligning 4 agencies' services into a unified digital offering for enterprise-grade national and international clients. In addition, during my work at iConTextGroup, I took a small business department with negative P&L, restructured this cash-negative business, aligned the offering with market fit and employed correct resources. As a result, I built a profitable SMB business division with more than 100Mn rub. in annual revenue that functioned long after I departed from the company.
MyAcademy
2013-2018
Visiting Lecturer, Course Manager
In 2013, together with iConText Group, I co-founded the digital marketing academy "My Academy” (https://myacademiy.ru/). I was responsible for defining the curriculum structure, learning objectives and practical focus of the corporate learning programs. Ultimately, the idea was to educate the group's existing and prospective clients, showcase expertise and therefore, generate new business for the group. I designed programs covering core digital marketing disciplines, including performance marketing, web analytics, conversion optimisation and others. We also provided hiring services for corporate customers looking for junior digital marketing candidates. As a result of this approach, the academy reached profitability within 18 months of launch, validating both the program design and the underlying business model. 10 years from launch, the academy was still functional and operationally profitable.
Russian Management School
2011-2013
Visiting Lecturer, Course Manager
I created the initial version of the executive education program called "Successful commercial internet project: creation, promotion and analysis". I designed the program structure and curriculum, which included the following learning objectives: strategy development, digital acquisition channels, web analytics, and conversion optimisation. The program was designed to simulate real business environment rather than pure academic theory. In parallel, I identified, evaluated and recruited leading industry practitioners as fellow lecturers. In addition to this main program, I orchestrated the development of other digital marketing-related courses, covering areas such as search engine marketing, social media marketing, conversion rate optimisation and others. This brought a significant amount of new customer to the School and solidified its leading position in corporate education sector.
Andrei Iunisov
2016 - now
Digital Marketing Expert
After fulfilling my obligations after M&A closure, I left iConTextGroup to become an independent digital marketing expert, leveraging 19 years of my worldwide experience. I help companies who are looking to expand their market reach, grow new business revenue, and maximize lifetime value. I use search (SEO) & generative engine optimisation (GEO), PPC, paid & organic social media, referral, affiliate, conversion rate optimisation and email marketing strategies to increase brand awareness and traffic, attract qualified leads, boost online revenue, enhance customer loyalty and repeat business. I don't hire subcontractors because I can do all this myself. I frequently operate as a fractional CMO or growth director, not just an external consultant. This includes ownership of strategy, execution, tooling and cross-team coordination, often with regional responsibility across North America, Western Europe, and APAC. Since 2016, I have been leading and executing growth strategies across B2B SaaS, backup and recovery, cybersecurity, procurement, healthtech, B2B ecommerce, VR-tech, fintech, BIM, architecture and construction, CRM, AI fashion tech and more. These markets are hard to market, generate leads and sell, however I am able to consistently fulfil my clients' traffic, sales and marketing goals. Some of achievements include: 1. Drove organic growth for enterprise B2B platforms, e.g., SEO traffic growth from ~150 to ~450 daily visitors with ~90% YoY increase for a prominent e-commerce marketplace. 2. Scaled lead generation at enterprise scale, generating 1000+ quality PPC leads and 6000+ LinkedIn leads over multi-year engagement for a leading BIM software company. 3. Transformed lead velocity for cybersecurity startup, increasing monthly leads from ~5 to 100+ and growing organic traffic 10× through multilingual SEO, PPC, paid social and email campaigns.
Case Studies
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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Awards & Certificates
HOW CAN WE WORK TOGETHER?
STRATEGY & AUDIT
● Analyze market & competitors' data
● Identify target personas & channels
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead
CONSULTING
● Analyze current contractor's performance
● Manage relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern methodologies
EXECUTION
● Manage all leadgen channels myself
● Maximize leads on available budget
● Maintain highest possible lead quality
● Nurture leads to sales opportunities
Testimonials
Free Evaluation Offer: Enhance Your Performance with a Free Strategy Session
It can be challenging to start working with a freelance expert, especially considering the unpredictable quality and investment risks. Unlike competitors, I am not in favor of providing "free audits", as they can be biased. Instead, I offer a thorough assessment of your current strategy based on my unique competitor analysis methodology. You can gain valuable insights and growth recommendations for free during a live video session with me.
Why choose this offer? Firstly, it is an unbiased assessment. You will get an objective evaluation focused on real numerical results. Secondly, this is an expert-level analysis. I execute these assessments myself and provide insights based on my 15+ years of experience. Lastly, this is practical and actionable. I only propose realistic and achievable steps to optimize your digital marketing performance.
What's Included:
- Digital Marketing Strategy Review
- In-Depth Competitive Analysis
- Identification of Key Opportunities and Gaps
- Actionable Recommendations to Improve Traffic, Engagement, and Conversions
Don’t miss this opportunity to unlock the full potential of your digital marketing strategy. Drive significant enhancements in your online performance.
Get in touch
Please feel free to reach out with any questions you may have regarding digital marketing. I will make sure to respond to your inquiry within 1 business day.
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Email
[email protected] -
LinkedIn
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Location
Adelaide, Australia
November 28, 2025
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