As an independent digital marketing expert with 18 years of worldwide experience, I help technology companies who are looking to expand their market reach, grow new business revenue, and maximize lifetime value.

While working on customer acquisition, retention, and upselling challenges, I use digital lead generation, SEM, SEO, social media, referral and email marketing strategies to increase brand awareness and traffic, attract qualified leads, boost revenue in international markets, and enhance customer loyalty and repeat business.

Senior Online Marketing Manager

Parallels (now Corel) is a global leader in virtualization and automation software. I managed affiliate marketing from 0 to $300k monthly revenue. I established strong partner relations with the biggest affiliate websites in the world and executed innovative promotions to close sales plans that drove higher quarterly revenue than the whole channel sales department: MacUpdate Bundle and MacHeist Bundle. Later on I was responsible for worldwide online revenue and digital marketing efforts, including search marketing (SEM, SEO), referral marketing (review websites and download websites), affiliate marketing, social media marketing, email marketing campaigns, and other channels. I executed conversion rate optimization activities and website usability improvements using Google Analytics and Omniture Site Catalyst, which I deployed. I managed email campaigns for a 3 million user base with $100k per day revenue.