How Can I Help Your Business?
Search Engine Marketing
● Multitouch SEM strategy
● Execution in Google & Microsoft Ads
● SEM audit and KPI improvements
● Remarketing and display strategies
● Conversion rate optimization
Organic SEO
● Advanced SEO strategy for Google & Bing
● Multilingual SEO in English, German & others
● On-page and off-page execution
● High-quality AI-free content
● Programmatic semantic SEO
Social Media
● Demand generation in social media
● Account-based marketing
● B2B lead generation on LinkedIn
● Marketing and advertising on ReddIt
● Acquisition strategies on X (Twitter), YouTube, and other social media
Email Marketing
● Lead nurturing campaigns
● List building and management
● Cold email outreach campaigns
● Customer retention and upsell campaigns
● Product onboarding strategies via email
● Analytics and deliverability optimization (incl. technical)
Review Websites
● Review acquisition and management
● Profile optimization & benchmarking
● Review response and engagement
● Customer retention and upsell campaigns
● Intent-based advertising campaigns
Strategy and Optimization
● Digital marketing strategy & audit
● Insights from competitive intelligence
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Improve the quality of leads for the sales team
About me
Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA.In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known technology companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.Since 2016 I have provided individual digital marketing services to various technology companies worldwide.My deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets.
15+ Years of Experience in Marketing for Tech
Parallels
2006 - 2009
Senior Online Marketing Manager
Parallels (now Corel) is a global leader in virtualization and automation software. I managed affiliate marketing from 0 to $300k monthly revenue. I established strong partner relations with the biggest affiliate websites in the world and executed innovative promotions to close sales plans that drove higher quarterly revenue than the whole channel sales department: MacUpdate Bundle and MacHeist Bundle. Later on I was responsible for worldwide online revenue and digital marketing efforts, including search marketing (SEM, SEO), referral marketing (review websites and download websites), affiliate marketing, social media marketing, email marketing campaigns, and other channels. I executed conversion rate optimization activities and website usability improvements using Google Analytics and Omniture Site Catalyst, which I deployed. I managed email campaigns for a 3 million user base with $100k per day revenue.
WebProfiters
2009 - 2014
Co-Founder and CEO
WebProfiters was the first independent agency focused on web analytics in Russia. Founded in 2009, we were the second Google Analytics certified partner in Russia with a maximum of 30 employee headcount. WebProfiters rendered web analytics services for the largest Russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst, etc. In 2014 I sold the company to iConText Group - one of Russia's most significant digital advertising holdings. In WebProfiters I was responsible for the overall strategy, new business acquisition, project execution, and P&L. The company's yearly revenue was equal to several $Mn's.
iConText Group
2014 - 2016
Marketing Director
iConText Group is one of Russia's most significant independent performance marketing and advertising groups. It includes 8 companies. I was responsible for the overall group marketing strategy, leading the agency with 190 people on board. I built a profitable SMB advertising business division with more than 100Mn rub. yearly revenue and co-founded MyAcademy educational business that became profitable in only 18 months. My responsibilities included strategic marketing planning, execution, SMB business unit management and new business generation.
MyAcademy
2013-2018
Visiting Lecturer, Course Manager
In 2013 I co-founded the digital marketing academy “My Academy” and was responsible for the initial teaching program. The academy profited in just 18 months. Until 2018 I was a visiting lecturer for digital marketing, competitive analysis, and web analytics courses.
Iunisov.Com
2016 - now
Digital Marketing Expert
I am an independent digital marketing and SEO expert with 15 years of worldwide experience. My main areas of expertise are enterprise and consumer software, SaaS, IT services, and other tech businesses. I provide services in English, German, Russian, and several other languages.
Since 2016 I have been working with a number of technology companies on their digital marketing strategies implementation incl. Bacula Systems, Virto Commerce, VirtoSoftware, Cipherpoint, Bitrix24, archTIS, Lazy AI, Kosmos Games, INXY and others.
Case Studies
Awards & Certificates
HOW CAN WE WORK TOGETHER?
STRATEGY & AUDIT
● Analyze market & competitors' data
● Identify target personas & channels
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead
CONSULTING
● Analyze current contractor's performance
● Manage relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern methodologies
EXECUTION
● Manage all leadgen channels myself
● Maximize leads on available budget
● Maintain highest possible lead quality
● Nurture leads to sales opportunities
Customer Testimonials
Free Evaluation Offer: Enhance Your Performance with a Free Strategy Session
It can be challenging to start working with a freelance expert, especially considering the unpredictable quality and investment risks. Unlike competitors, I am not in favor of providing "free audits", as they can be biased. Instead, I offer a thorough assessment of your current strategy based on my unique competitor analysis methodology. You can gain valuable insights and growth recommendations for free during a live video session with me.
Why choose this offer? Firstly, it is an unbiased assessment. You will get an objective evaluation focused on real numerical results. Secondly, this is an expert-level analysis. I execute these assessments myself and provide insights based on my 15+ years of experience. Lastly, this is practical and actionable. I only propose realistic and achievable steps to optimize your digital marketing performance.
What's Included:
- Digital Marketing Strategy Review
- In-Depth Competitive Analysis
- Identification of Key Opportunities and Gaps
- Actionable Recommendations to Improve Traffic, Engagement, and Conversions
Don’t miss this opportunity to unlock the full potential of your digital marketing strategy. Drive significant enhancements in your online performance.
Get in touch
Please feel free to reach out with any questions you may have regarding digital marketing. I will make sure to respond to your inquiry within 1 business day.
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Email
[email protected] -
Phone
+972 55 7700370 -
Address
Israel, Rishon LeZion -
LinkedIn
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September 12, 2024
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