Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam

Challenge

  • Global enterprise backup market
  • Limited budget
  • Strong incumbents

Role

Fractional Head of Growth / Marketing Leadership

Responsibilities

  • GTM strategy
  • Demand generation
  • Marketing operations
  • Revenue forecasting
  • International expansion
  • Sales alignment

Results

  • Leads: 300 → 10,000 annually
  • Opportunities +150%
  • CPL 5x below industry benchmark
  • Expansion into North America, Europe, LATAM and ANZ