What does my demand generation consulting include?
Demand Generation Audit & Strategy
I review your campaigns, content, website conversion paths and sales feedback to identify what limits results. Where data is available, I examine performance beyond the initial enquiry, including lead acceptance, opportunity creation and acquisition costs. You receive a prioritised roadmap explaining what to improve, which assumptions to test and where to allocate your resources.
Audience Research & Campaign Messaging
I help define the companies, buying roles and customer problems your campaigns should address. This includes understanding why buyers start looking, what they need to evaluate and which objections delay a decision. The output is a messaging and offer plan connecting each priority audience with a relevant problem, value proposition, supporting evidence and next step.
Content, Organic Search & AI Visibility
I develop content plans that help buyers research problems, compare approaches and evaluate your solution. Depending on the gaps, this may include educational articles, comparison pages, use cases, technical guides, webinars and customer evidence. Search engine optimisation (SEO) and generative engine optimisation (GEO) support this work by improving how your expertise can be discovered through search engines and AI-generated answers.
Paid Acquisition & Account-Based Marketing
I plan and review paid search, LinkedIn advertising, remarketing and account-based marketing (ABM), which focuses marketing activity on selected target companies. The work covers audience selection, campaign offers, creative, landing pages and budget allocation. Campaign reviews consider the quality and progression of enquiries alongside advertising metrics.
Lead Nurturing & Sales Follow-Up
I help build follow-up programmes for people who have shown interest but are not ready to buy. These can include educational emails, webinar invitations, relevant case studies and remarketing. Together with your sales team, we define which enquiries need immediate contact, which need further nurturing and what information should accompany each handoff.
Measurement & Ongoing Optimisation
I connect campaign and website reporting with your customer relationship management (CRM) system where the available data supports it. This helps answer practical questions: Which campaigns attract suitable companies? Which enquiries become opportunities? Where does progression slow down? Which activities justify further investment?
More Leads Don’t Automatically Mean More Revenue
Campaigns can generate downloads, registrations and enquiries while sales teams still struggle to find suitable opportunities.
This can happen when an offer attracts the wrong audience, follow-up arrives too late, buyers need more education or campaign reporting stops at the form submission.
I review how demand develops across the buying journey: what creates interest, what helps buyers evaluate your solution and what encourages a productive sales conversation.
The aim is to build a programme that reaches future customers while capturing demand from buyers who are ready to act.
My Typical Clients
● B2B SaaS and enterprise software companies
● Cybersecurity, data management and tech businesses
● Founder-led companies building their marketing function
● Growing businesses with a small internal marketing team
● Complex products with long buying cycles
● Leaders who need independent strategic support
● Businesses expanding into new segments or geographies
● Companies looking to improve marketing ROI
A GOOD FIT IF YOU…
● Generate leads that rarely become opportunities
● Rely too heavily on one acquisition channel
● See acquisition costs rising
● Struggle to turn website visits into enquiries
What Working Together Delivers
What I Deliver
● An assessment of your current demandgen performance
● Priority audiences, buying roles and customer problems
● A plan covering content, offers and distribution
● Channel and budget recommendations
● Landing page and conversion improvement priorities
● A lead nurturing and sales handoff framework
● A measurement plan connected to CRM outcomes
● A 90-day execution roadmap with responsibilities
Business Outcomes
● Greater awareness among relevant buyers
● Enquiries from companies that match your target profile
● Better progression from initial interest to sales conversations
● More effective use of campaign and content budgets
● Less dependence on individual acquisition channels
● Stronger coordination between marketing and sales
● Clearer decisions about which activities to expand or stop
Demand Generation Experience
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Free Demand Generation Strategy Session
Discuss your demand generation goals, current campaigns and the challenges preventing more enquiries from becoming qualified sales opportunities.
During this complimentary 60-minute session, we will review your approach, identify the main constraints and discuss practical next steps.
Bring any reports or questions you already have. A formal brief is not required.
What we'll cover
- Your target customers and buying process
- Current campaigns and acquisition channels
- Lead quality and sales feedback
- Content, landing pages and follow-up
- Priorities for improvement
Leave with an independent perspective and clear priorities for your demand generation programme.
60 minutes · No obligation · No formal brief required
Demand Generation Consulting Services and Pricing
DemandGen Strategy Sprint
Ideal for: Companies that need an independent assessment and a focused plan before committing further resources.
Includes:
● Review of existing performance
● Audience, messaging and offer assessment
● Channel and budget recommendations
● Content and nurturing priorities
● Measurement recommendations
Estimated price: AUD 1,500–3,000 excl. GST
DemandGen Advisor
Ideal for: Companies with an internal team or agency that need ongoing direction and performance improvement.
Includes:
● Two strategy calls per month
● Campaign and pipeline performance reviews
● Lead quality and conversion analysis
● Feedback on campaign plans, offers and landing pages
● Budget allocation and testing recommendations
● Ongoing roadmap updates
Estimated price: AUD 3,000–5,000/month excl. GST
Fractional DG Leadership
Ideal for: B2B companies that need an experienced leader to own demand generation planning and coordinate delivery.
Includes:
● Weekly planning and performance sessions
● Demand generation strategy and campaign oversight
● Team, freelancer and agency coordination
● Collaboration with sales on qualification and follow-up
● Budget management and testing priorities
● Pipeline tracking and executive reporting
Estimated price: from AUD 5,000/month excl. GST
Demand Generation Consulting FAQ
What does a demand generation consultant do?
A demand generation consultant helps a business build awareness, attract relevant buyers and develop their interest into sales opportunities. My work can include strategy, content, acquisition campaigns, nurturing, conversion improvement and measurement, depending on where your programme needs support.
What is the difference between demand generation and lead generation?
Lead generation focuses on obtaining contact details or enquiries. Demand generation covers the wider process of helping relevant buyers recognise a need, learn about your solution and move towards a purchase.
Which demand generation channels should we use?
The right mix depends on your audience, deal value, buying cycle, existing visibility and budget. I assess where buyers research their problems, how they evaluate suppliers and which channels you can execute effectively. Those findings determine the initial priorities and tests.
Do you help with execution as well as strategy?
Yes. You can engage me for an assessment and roadmap, ongoing advisory support or fractional leadership. My involvement can include campaign planning, reviewing assets, coordinating specialists and monitoring performance. We agree ownership of delivery tasks at the start.
How do you measure demand generation performance?
I use a combination of audience engagement, qualified enquiries, sales acceptance, opportunity creation and commercial outcomes. The exact measures depend on your sales model and data quality. For longer buying cycles, we also review how leads progress over time. This helps distinguish campaigns that generate immediate activity from those that contribute to later opportunities.
How long does it take to see results?
Existing campaigns and conversion journeys may offer opportunities for relatively quick improvements. Building organic visibility, market awareness and an effective nurturing programme generally requires sustained work. I set review periods around your sales cycle and available data, with early milestones for implementation and engagement followed by lead quality, opportunity and revenue measures.
Can you work with our existing marketing team or agency?
Yes. I can provide strategic direction, review performance and help coordinate delivery across internal teams and external specialists. We establish clear responsibilities and a shared review process so recommendations become concrete actions.
Get in touch
Tell me about your demand generation goals, current campaigns or pipeline challenges. I aim to respond within one business day.
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Email
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LinkedIn
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Location
Adelaide, Australia