Flagship Corporate Workshops
AEO & GEO Optimisation
This workshop helps companies understand how AI discovery works, how AI search engines evaluate content, perform RAG, and what exactly to do to increase AI visibility.
Participants learn about visibility, citations, semantic similarity, how modern AI systems combine information from websites, reviews and other third-party sources.
The session includes live website audits, analysis of AI agents website behavior, and practical exercises to reduce discoverability gaps.
Designed for tech & B2B companies, SaaS businesses, founders and marketing leaders preparing for the future of AI-driven search and discovery.
Agentic Readiness for Websites
This workshop helps companies understand how AI agents interpret websites, are emerging standards supported and what businesses must improve to become AI agent-ready.
Participants learn about discoverability, content accessibility, bot access controls, anti-bot conflicts, authentication friction and conversion paths for AI agents.
The session includes both theoretical knowledge about how AI agents currently interpret websites, as well as practical agentic readiness audits.
Designed for SaaS businesses, B2B companies, enterprise technology vendors, SEO teams, developers and digital leaders preparing for the future of AI-driven web interaction.
You Need Strategic Clarity Around AI Search, Agents and Growth
Many businesses are experimenting with AI search optimisation, generative engine optimisation and agentic readiness without clearly understanding the theoretical basics, as well as what is actually driving results in practice. This leads to confusing results, incorrectly selected partners and wasted budgets.
My workshops are designed to build the bridges between mathematical theory on which AI systems are based and practical approaches that deliver results. They are practical, commercially focused sessions rather than generic “AI inspiration” talks.
The focus is on the techniques that are proven to increase visibility in AI search systems and discoverability by AI agents.
Workshop outcomes
What do you receive after completion?
● Checklist to audit your brand's AI visibility & citation gaps
● Checklist to audit your website's agent readiness
● 2 60‑minute follow‑up calls to review progress
What can you expect after correct implementation?
● Improved visibility in AI search engines
● Improved visibility in AI‑driven research workflows
● Website that is prepared for AI agent interactions
My Clients
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Want to Explore Which Workshop Is Right for Your Business?
WORKSHOP PRICING
Each workshop is customised to your organisation’s size, objectives and available website resources. Pricing typically ranges from:
- Mini session (2 hours): Ideal for small teams; includes a high‑level overview, mini-audits and best practices. Starting at AUD 600 (excl. GST).
- Half‑day workshop (4 hours): A deeper dive with hands‑on exercises, detailed website and content audits and actionable roadmaps. Starting at AUD 1,200 (excl. GST).
- Full‑day or 2-day workshop (8 hours): Comprehensive workshop with live website audits, content reviews and other practical exercices, incl. customised materials and 2 follow‑up calls. Starting at AUD 2,400 (excl. GST).
Pricing may vary depending on complexity (e.g., number of websites, languages, markets or workshop participants), travel requirements and follow‑on consulting.
FAQ
How are the workshops delivered?
Workshops can be conducted online via interactive video sessions or on‑site at your premises. Each session includes live exercises, breakout discussions and Q&A. Materials are provided in digital format for later reference.
Do you have real case studies to demonstrate?
Yes, I have practical case studies and real-world examples related to AI search visibility and agentic discovery. One public example is this Bacula Enterprise case study (https://otterly.ai/blog/bacula-enterprise-geo-case-study/) published with Otterly.ai, which demonstrates how AI visibility, AI citations and generative search optimization can impact discoverability in modern AI-driven search environments.
What makes your AI workshops effective?
What makes these AI workshops effective is that they are based on real-world experience, rather than just offering generic theory. I try to connect both how AI systems work in mathematical sense and what to do to influence their outcomes. I have 19+ years of international digital marketing experience, including enterprise, tech and B2B projects, as well as 32 5-start verified reviews on Clutch.
What is your experience in conducting workshops?
I have been sharing practical digital marketing and web analytics expertise through workshops, coaching sessions and conference appearances for 20 years. Here are some of the latest ones - https://iunisov.com/speaking-engagements/. My experience also includes running a multi-day comprehensive digital marketing course since 2011 in the Russian School of Management in Moscow.
Do you offer workshops to individuals?
At the moment, the workshops are primarily designed for companies, corporate teams, and professional organizations rather than individual participants. The focus is on practical group learning, strategic discussions and real-world implementation within business environments.
Ready to empower your team?
Contact me to discuss your objectives and receive a tailored workshop proposal.
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Email
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Location
Adelaide, Australia