Flagship Corporate Workshops
AEO & GEO Optimisation
This workshop helps companies understand how AI discovery works, how AI search engines evaluate content, perform RAG, and what exactly to do to increase AI visibility.
Participants learn about visibility, citations, semantic similarity, how modern AI systems combine information from websites, reviews and other third-party sources.
The session includes live website audits, analysis of AI agents website behavior, and practical exercises to reduce discoverability gaps.
Designed for tech & B2B companies, SaaS businesses, founders and marketing leaders preparing for the future of AI-driven search and discovery.
Agentic Readiness for Websites
This workshop helps companies understand how AI agents interpret websites, are emerging standards supported and what businesses must improve to become AI agent-ready.
Participants learn about discoverability, content accessibility, bot access controls, anti-bot conflicts, authentication friction and conversion paths for AI agents.
The session includes both theoretical knowledge about how AI agents currently interpret websites, as well as practical agentic readiness audits.
Designed for SaaS businesses, B2B companies, enterprise technology vendors, SEO teams, developers and digital leaders preparing for the future of AI-driven web interaction.
You Need Strategic Clarity Around AI Search, Agents and Growth
Many businesses are experimenting with AI search optimisation, generative engine optimisation and agentic readiness without clearly understanding the theoretical basics, as well as what is actually driving results in practice. This leads to confusing results, incorrectly selected partners and wasted budgets.
My workshops are designed to build the bridges between mathematical theory on which AI systems are based and practical approaches that deliver results. They are practical, commercially focused sessions rather than generic “AI inspiration” talks.
The focus is on the techniques that are proven to increase visibility in AI search systems and discoverability by AI agents.
Workshop outcomes
What do you receive after completion?
● Checklist to audit your brand's AI visibility & citation gaps
● Checklist to audit your website's agent readiness
● 2 60‑minute follow‑up calls to review progress
What can you expect after correct implementation?
● Improved visibility in AI search engines
● Improved visibility in AI‑driven research workflows
● Website that is prepared for AI agent interactions
My Clients
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform
This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints: Organic visibility volatility, including impact from a Google Core Update Over-reliance on experimental content and unvalidated acquisition channels Limited conversion optimisation across sign-up, trial and…
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Testimonials
Want to Explore Which Workshop Is Right for Your Business?
WORKSHOP PRICING
Each workshop is customised to your organisation’s size, objectives and available website resources. Pricing typically ranges from:
- Mini session (2 hours): Ideal for small teams; includes a high‑level overview, mini-audits and best practices. Starting at AUD 600 (excl. GST).
- Half‑day workshop (4 hours): A deeper dive with hands‑on exercises, detailed website and content audits and actionable roadmaps. Starting at AUD 1,200 (excl. GST).
- Full‑day or 2-day workshop (8 hours): Comprehensive workshop with live website audits, content reviews and other practical exercices, incl. customised materials and 2 follow‑up calls. Starting at AUD 2,400 (excl. GST).
Pricing may vary depending on complexity (e.g., number of websites, languages, markets or workshop participants), travel requirements and follow‑on consulting.
FAQ
How are the workshops delivered?
Workshops can be conducted online via interactive video sessions or on‑site at your premises. Each session includes live exercises, breakout discussions and Q&A. Materials are provided in digital format for later reference.
Do you have real case studies to demonstrate?
Yes, I have practical case studies and real-world examples related to AI search visibility and agentic discovery. One public example is this Bacula Enterprise case study (https://otterly.ai/blog/bacula-enterprise-geo-case-study/) published with Otterly.ai, which demonstrates how AI visibility, AI citations and generative search optimization can impact discoverability in modern AI-driven search environments.
What makes your AI workshops effective?
What makes these AI workshops effective is that they are based on real-world experience, rather than just offering generic theory. I try to connect both how AI systems work in mathematical sense and what to do to influence their outcomes. I have 19+ years of international digital marketing experience, including enterprise, tech and B2B projects, as well as 32 5-start verified reviews on Clutch.
What is your experience in conducting workshops?
I have been sharing practical digital marketing and web analytics expertise through workshops, coaching sessions and conference appearances for 20 years. Here are some of the latest ones - https://iunisov.com/speaking-engagements/. My experience also includes running a multi-day comprehensive digital marketing course since 2011 in the Russian School of Management in Moscow.
Do you offer workshops to individuals?
At the moment, the workshops are primarily designed for companies, corporate teams, and professional organizations rather than individual participants. The focus is on practical group learning, strategic discussions and real-world implementation within business environments.
Ready to empower your team?
Contact me to discuss your objectives and receive a tailored workshop proposal.
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Email
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Location
Adelaide, Australia