Go-to-Market Consulting Services
GTM Strategy Assessment
I review your current GTM model using a practical go-to-market strategy framework covering positioning, target customers, acquisition channels, sales processes, marketing activities and performance metrics. The goal is to identify where growth is being constrained and which areas should be prioritized.
Ideal Customer Profile & Market Segmentation
Effective go-to-market strategy starts with knowing exactly who you want to reach. I help define or refine your ideal customer profile, priority segments, buying roles, use cases and market opportunities so marketing and sales focus resources on the accounts most likely to convert.
Positioning & Messaging
I assess how your product is positioned against customer needs and competing alternatives. Together, we develop clearer value propositions, messaging and commercial narratives that explain why buyers should choose your solution. We also validate your messaging before investing in campaigns.
Demand Generation & Channel Strategy
Not every acquisition channel deserves equal investment. I evaluate organic search, paid acquisition, LinkedIn and other social media, ABM, AI search, email, outbound, affiliate / referral and other channels to determine the right mix for your target audience and sales model.
Sales & Marketing Alignment
GTM execution becomes inefficient when marketing and sales operate with different definitions, priorities or targets. I help align teams around ICPs, lead qualification, pipeline stages, handoffs, reporting and shared commercial objectives.
GTM Forecasting & Measurement
I establish KPIs and measurement frameworks connecting marketing activity with pipeline and revenue. This can include lead targets, conversion rates, customer acquisition cost, pipeline contribution, channel performance, sales-cycle metrics and revenue forecasts.
More Marketing Money Won’t Fix a Broken GTM Strategy
Companies often respond to slow growth by launching more campaigns, increasing advertising budgets or adding new acquisition channels.
But if the ICP is unclear, positioning is not precise, messaging does not resonate, sales and marketing are disconnected or the conversion journey is broken, increasing marketing activity simply increases inefficiency.
Through my go-to-market consulting services, I assess the complete commercial system, from who you target and how you position the product to how demand is generated, qualified, converted and measured.
The objective is to identify the constraints affecting growth and create a GTM model that marketing, sales and leadership can actually execute.
My Typical Clients
● Founder-led B2B SaaS companies
● Technology startups preparing to scale
● Scaleups entering their next growth stage
● Enterprise software companies
● Cybersecurity and data technology businesses
● Companies launching new products
● Businesses entering new geographic markets
● Technical founders building commercial functions
● Companies with inconsistent pipeline growth
● Marketing and sales teams that need stronger alignment
A GOOD FIT IF YOU…
● Have a strong product but an unclear route to market
● Generate leads but struggle to convert them into pipeline
● Need to define or refine your ideal customer profile
● Are preparing to launch a new product or enter a new market
● Need an external perspective on your GTM strategy
● Want a practical roadmap instead of high-level document
What Working Together Delivers
What I Deliver
● Assessment of your existing GTM model
● Clear ideal customer profile and target segments
● Positioning and messaging recommendations
● Prioritised acquisition channel strategy
● Sales and marketing alignment recommendations
● GTM KPIs and measurement framework
● Ongoing strategic guidance (when required)
Business Outcomes
● Better allocation of marketing budget
● More qualified demand & leads
● Improved lead-to-opportunity conversion
● Stronger sales and marketing alignment
● Faster GTM decision-making
● More predictable pipeline development
● A scalable framework for revenue growth
My Clients
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Free GTM Strategy Session
Before investing in go-to-market consulting, it is important to understand where the biggest commercial constraints and opportunities actually are.
In this complimentary 60-minute strategy session, I will review your current go-to-market approach, discuss your growth goals and identify the areas that deserve immediate attention.
You will leave with an independent perspective on your current GTM model and practical recommendations you can use immediately.
What we'll cover
- Current GTM strategy
- ICP and positioning
- Demand generation
- Pipeline challenges
- Executive recommendations
Take the first step towards a clearer and more scalable go-to-market model.</p
Go-to-Market Consulting Services and Pricing
GTM Strategy Sprint
Ideal for: Companies that need to review or rebuild their go-to-market strategy
Includes:
● Current GTM assessment
● ICP and segmentation review
● Positioning and messaging review
● Channel strategy
● Sales and marketing alignment
Estimated price: AUD 1,500–3,000 excl. GST
GTM Growth Advisor
Ideal for: Companies that have a strategy but need ongoing guidance and optimisation
Includes:
● Two strategy calls per month
● GTM performance review
● Pipeline and funnel analysis
● Channel recommendations
● Strategic decision support
● Ongoing GTM optimization
Estimated price: AUD 3,000–5,000/month excl. GST
Fractional GTM Leadership
Ideal for: Growing B2B companies requiring hands-on strategic leadership
Includes:
● Weekly strategy sessions
● GTM planning and ownership
● Marketing and sales alignment
● KPI and pipeline tracking
● Team and agency coordination
● Executive reporting
Estimated price: AUD 5,000/month excl. GST
GTM Strategy Consulting FAQ
What does a GTM strategy consultant do?
A go-to-market consultant helps a company determine how to bring its product or service to the right customers and generate sustainable commercial growth. This typically includes market segmentation, ICP development, positioning, messaging, acquisition strategy, sales and marketing alignment, pipeline planning and performance measurement.
What is included in a go-to-market strategy framework?
A go-to-market strategy framework typically covers market selection, customer segmentation, ideal customer profiles, positioning, messaging, pricing, acquisition channels, sales processes, pipeline targets, responsibilities and performance measurement. The exact framework should reflect the company’s product, market maturity, sales cycle and growth objectives.
When should a company hire a GTM consultant?
GTM consulting can be useful when launching a new product, entering a new market, experiencing inconsistent pipeline growth, changing target segments, scaling customer acquisition or trying to improve alignment between marketing and sales.
Do you help with GTM execution or only strategy?
Both options are possible. I can provide a defined GTM strategy and roadmap or remain involved as an advisor to support execution, monitor performance, coordinate teams and adjust the strategy based on results.
Get in touch
Feel free to ask me questions on go0to-market strategy consulting services. I will try to reply you in 1 business day.
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Email
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LinkedIn
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Location
Adelaide, Australia