Optimise Your Website for AI Agent Discovery

AI Agentic Website Readiness Audit

I help businesses identify the structural, navigational, semantical and technical barriers that prevent AI agents from properly accessing, understanding and converting on their websites.

As AI agents increasingly influence product discovery and decision making, websites must be optimised not only for humans and search crawlers, but also for machine interpretation and agent interaction.
AI Agentic Website Readiness Audit

AI Agentic Readiness Audit Scope

Accessibility & Machine Readability Review

A detailed scan of your semantic HTML structure, accessibility tree and Lighthouse that assesses how easily agents can parse your content.

Navigation & Interaction Assessment

This part evaluates menu consistency, modals and overlays, infinite scroll behaviour and lazy loading. It ensures AI agents can reliably progress through your site without losing context.

Anti‑Bot & Automation Blocking Analysis

I examine mechanisms that may inadvertently block legitimate agents. This includes reCAPTCHA placement, Cloudflare or WAF rules, browser fingerprinting, behavioural detection and geo‑block lists.

Authentication & Verification Friction Audit

Many flows rely on SMS codes, email verification or multi‑factor authentication. I assess these steps for unnecessary delays, session timeouts, password requirements and identity verification hurdles that could halt an agent’s progress.

Technical Performance & Rendering

Core Web Vitals, DOM complexity and JavaScript dependencies influence rendering stability, especially on mobile devices. I measure layout shifts, time to interactive, and how gracefully content degrades when scripts fail.

Conversion Flow & Lead Capture Readiness

Clear calls‑to‑action, accessible contact forms and intuitive lead paths support higher conversions. I inspect CTA placement, form labelling, error handling and the simplicity of your contact and download flows.

Trust, Security & Compliance Signals

AI agents value sites that follow security best practices. I verify HTTPS implementation, visible privacy policies and terms, cookie banner behaviour and security headers. I also check consent prompts to ensure they don’t interrupt agent sessions.

Commerce & Transaction Readiness

I review guest checkout availability, login prompts, account creation friction, cart persistence and checkout simplicity. I also examine payment flow clarity and how handoff confirmations are handled so agents can complete purchases smoothly.

AI Agent Journey Simulation

To verify real‑world agent experience, I simulate tasks such as product discovery, content retrieval, lead submission or downloads. These tests surface unexpected errors and reveal how well your site supports autonomous browsing and conversion actions.

Server Log & Traffic Pattern Analysis

By analysing server logs, I identify requests from known AI bot user agents, map their navigation paths and detect what pages they don't visit. I review access to product pages, pricing pages, blogs, glossaries, case studies, forms and checkout flows.

AI Agents Can't Recommend Your Business ...

If they aren't able to access your website and retrieve all relevant content.

Many websites are still optimised only for human visits or traditional search engines crawlers. That is rapidly becoming outdated nowadays, when AI agents shape product discovery and procurement decisons.

AI agents interact with websites differently, and most of modern sites are not prepared for emerging standards that agents use. Problems usually start with fragile JavaScript rendering, broken navigation flows, intrusive popups, login barriers or anti-bot systems that unintentionally block AI agent interactions.

Our AI Agentic Website Readiness audit evaluates how AI systems access, navigate and interpret your website. I focus on discoverability, content accessibility, access control for bots and agentic protocols support.

Machine readability & accessibility

Navigation stability flows

Forms, checkout & lead capture readiness

CAPTCHA, anti-bot & automation blocking

Website rendering stability

Trust, security and compliance

AI journey simulation and testing

AI crawler and server log analysis

Audit Outcomes

What do you receive after completion?

● A comprehensive audit document
● A prioritised remediation action plan
● Follow-up sessions to discuss results

What can you expect after implementation?

● Improved content discoverability by AI agents
● Reduced friction of agentic online interactions
● Preparedness for the AI agentic discovery era

My Clients

Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)

This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)

Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform

This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company

This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor

The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor

This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS

This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform

We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor

This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform

This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints: Organic visibility volatility, including impact from a Google Core Update Over-reliance on experimental content and unvalidated acquisition channels Limited conversion optimisation across sign-up, trial and…
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Testimonials

Audit Pricing

The cost of an AI agentic readiness audit varies based on website size, functionality and complexity. Simple evaluations covering a single property may start around AUD 1,000 (excl. GST), while a full end‑to‑end assessment typically starts from AUD 2,500. We remain vendor‑neutral; our advice is independent of any development or hosting services.

Depending on the project, I can additonally provide guidance for developers, prioritisation support and follow-up consulting during implementation. I can also recommend competent developers to implement our findings.

Get in touch

Feel free to ask me questions about agentic website readiness. I will try to reply within 1 business day.

//iunisov.com/wp-content/uploads/2017/06/author-e1564996991951.png Andrei Iunisov IUNISOV, ANDREI Andrei Iunisov Digital Marketing & SEO 2015-04-27
AU
Adelaide
South Australia
5000
272 Flinders street
[email protected] +61 410186479 79 724 828 458 79 724 828 458
Andrei Iunisov