Email Marketing & Automation Services
Email Marketing Audit
A comprehensive evaluation of your current email marketing setup. I review your deliverability (SPF, DKIM, DMARC), sending infrastructure, list quality, segmentation, and campaign cadence. This includes identifying inactive contacts, analyzing follow-up timing, and assessing template performance. The audit uncovers technical gaps, list issues, and content inefficiencies, providing clear opportunities to improve deliverability, engagement, and overall campaign performance.
Automation & Sequence Setup
A structured setup of automated email workflows focused on lead nurturing. I build trigger-based campaigns such as welcome flows, onboarding sequences, re-engagement campaigns and post-conversion follow-ups using platforms like SendGrid, Mailchimp, Autopilot and others. This includes defining timing, segmentation, and automation logic to ensure consistent, relevant communication without manual effort.
Email Copy & Response Optimization
A focused optimization of your email messaging to drive opens and replies. I create plain-text, human-like emails that avoid promotional design and instead feel like real one-to-one communication. This includes writing subject lines that trigger curiosity and opens, and crafting concise, intent-driven copy designed to generate responses. I also test variations in messaging, tone, and timing to identify what drives the highest reply rates.
Deliverability & Warm-Up Support
A technical setup and ongoing optimization to ensure your emails land in the inbox. I configure sender authentication, manage domain warm-up, define safe sending limits, and optimize follow-up cadence. This includes setting up secondary domains and mailbox rotation for outbound campaigns. The goal is to build and maintain a strong sender reputation while scaling email volume safely.
Segmentation & Personalization
A strategic structuring of your audience and messaging to improve relevance and performance. I segment your contacts based on behavior, lifecycle stage, and engagement, and implement personalized content using dynamic variables and conditional logic. This allows you to deliver highly targeted emails that resonate with each segment and increase open rates, clicks, and conversions.
Apollo Outreach & Lead Activation Setup
A setup of outbound email sequences using Apollo for cold outreach and pipeline generation. I identify relevant leads based on companies visiting your website and build targeted prospect lists aligned with your ICP. I then create multi-step sequences with follow-ups, define cadence and timing, set up rulesets (reply detection, exit conditions), and structure campaigns for consistent prospect engagement.
Customer Retention & Upsell
A structured setup of email campaigns designed to retain customers and increase revenue after the first conversion. I build automated retention flows such as check-ins, renewal reminders, usage nudges, and reactivation emails to keep customers engaged over time. In parallel, I create upsell and cross-sell sequences based on customer behavior and purchase activity to introduce relevant offers at the right stage.
Product Onboarding Emails
A structured setup of onboarding email workflows designed to help new users activate and adopt your product faster. I build trigger-based sequences that guide B2B and B2C product users through key features, usage steps, educational touchpoints, and milestone reminders based on where they are in the customer journey. This includes reinforcing product value early, reducing drop-off, and introducing the right information at the right time.
Turn Email Into a Consistent Revenue Channel
Email marketing should not be a time-consuming experiment - it should be a predictable driver of pipeline and revenue. With the right setup, your outreach becomes consistent, your follow-ups never get missed, and your messaging is optimized to generate replies and conversations. Instead of dealing with deliverability issues, low engagement, or manual processes, you get a structured system that continuously brings in opportunities and nurtures leads over time. I handle the full setup and optimization - from sequences and targeting to messaging and deliverability - so your email channel works as a reliable growth engine while you focus on running your business.
My Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Testimonials
Email Marketing & Automation Pricing
My email marketing and automation services consist of two cost components:
- Consulting fee: covers the initial audit, technical setup, sequence development, template design, deliverability management and ongoing optimization. Fees vary based on the complexity of your email ecosystem, the number of segments and sequences, and engagement length.
- Third‑party costs: you may incur additional expenses for subscriptions (e.g., SendGrid or Apollo plans), email warm‑up tools, copywriting, translation or design work. These costs are separate from my consulting fee.
Typical projects start at AUD 700 (excl. GST) for an audit and AUD 1,000 (excl. GST) for a single lead nurturing sequence development, with ongoing consulting at AUD 150 per hour (excl. GST).
Get in touch
Have questions about building or optimizing your email marketing program? I typically respond within one business day.
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Email
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Address
Adelaide, Australia