Email Marketing & Automation Services
Email Marketing Audit
A comprehensive evaluation of your current email marketing setup. I review your deliverability (SPF, DKIM, DMARC), sending infrastructure, list quality, segmentation, and campaign cadence. This includes identifying inactive contacts, analyzing follow-up timing, and assessing template performance. The audit uncovers technical gaps, list issues, and content inefficiencies, providing clear opportunities to improve deliverability, engagement, and overall campaign performance.
Automation & Sequence Setup
A structured setup of automated email workflows focused on lead nurturing. I build trigger-based campaigns such as welcome flows, onboarding sequences, re-engagement campaigns and post-conversion follow-ups using platforms like SendGrid, Mailchimp, Autopilot and others. This includes defining timing, segmentation, and automation logic to ensure consistent, relevant communication without manual effort.
Email Copy & Response Optimization
A focused optimization of your email messaging to drive opens and replies. I create plain-text, human-like emails that avoid promotional design and instead feel like real one-to-one communication. This includes writing subject lines that trigger curiosity and opens, and crafting concise, intent-driven copy designed to generate responses. I also test variations in messaging, tone, and timing to identify what drives the highest reply rates.
Deliverability & Warm-Up Support
A technical setup and ongoing optimization to ensure your emails land in the inbox. I configure sender authentication, manage domain warm-up, define safe sending limits, and optimize follow-up cadence. This includes setting up secondary domains and mailbox rotation for outbound campaigns. The goal is to build and maintain a strong sender reputation while scaling email volume safely.
Segmentation & Personalization
A strategic structuring of your audience and messaging to improve relevance and performance. I segment your contacts based on behavior, lifecycle stage, and engagement, and implement personalized content using dynamic variables and conditional logic. This allows you to deliver highly targeted emails that resonate with each segment and increase open rates, clicks, and conversions.
Apollo Outreach & Lead Activation Setup
A setup of outbound email sequences using Apollo for cold outreach and pipeline generation. I identify relevant leads based on companies visiting your website and build targeted prospect lists aligned with your ICP. I then create multi-step sequences with follow-ups, define cadence and timing, set up rulesets (reply detection, exit conditions), and structure campaigns for consistent prospect engagement.
Turn Email Into a Consistent Revenue Channel
Email marketing should not be a time-consuming experiment - it should be a predictable driver of pipeline and revenue. With the right setup, your outreach becomes consistent, your follow-ups never get missed, and your messaging is optimized to generate replies and conversations. Instead of dealing with deliverability issues, low engagement, or manual processes, you get a structured system that continuously brings in opportunities and nurtures leads over time. I handle the full setup and optimization - from sequences and targeting to messaging and deliverability - so your email channel works as a reliable growth engine while you focus on running your business.
My Portfolio
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform
This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints: Organic visibility volatility, including impact from a Google Core Update Over-reliance on experimental content and unvalidated acquisition channels Limited conversion optimisation across sign-up, trial and…
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Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Testimonials
Email Marketing & Automation Pricing
My email marketing and automation services consist of two cost components:
- Consulting fee: covers the initial audit, technical setup, sequence development, template design, deliverability management and ongoing optimization. Fees vary based on the complexity of your email ecosystem, the number of segments and sequences, and engagement length.
- Third‑party costs: you may incur additional expenses for subscriptions (e.g., SendGrid or Apollo plans), email warm‑up tools, copywriting, translation or design work. These costs are separate from my consulting fee.
Typical projects start at AUD 700 (excl. GST) for an audit and AUD 1,000 (excl. GST) for a single lead nurturing sequence development, with ongoing consulting at AUD 150 per hour (excl. GST).
Get in touch
Have questions about building or optimizing your email marketing program? I typically respond within one business day.
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Email
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LinkedIn
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Address
Adelaide, Australia