TURN MARKETING INTO PREDICTABLE PIPELINE

Pipeline Growth Consultant

I help B2B SaaS, technology, cybersecurity, AI, healthtech, fintech and professional services companies identify what is limiting their revenue growth and develop practical strategies to generate more pipeline.

With 20 years of experience across marketing, demand generation, go-to-market strategy and sales alignment, I bring an independent, commercially focused perspective to your pipeline growth.

I work with founders, executives, marketing leaders and sales teams to connect marketing acquisition with qualified opportunities in the pipeline.
Pipeline Growth Consultant

Revenue & Pipeline Growth Consulting Services

Pipeline Growth Strategy

I assess how your business generates revenue by reviewing target markets, customer segments, acquisition channels, conversion rates, sales cycles and retention performance. Based on the findings, I develop a prioritized strategy focused on the opportunities most likely to improve pipeline size and quality.

Pipeline Assessment & Optimization

I evaluate your pipeline structure, stages, opportunity quality, conversion rates, velocity and lead sources to identify where revenue is being lost. Then I recommend improvements to qualification, nurturing, sales handoffs and management, helping your team build a healthier and more predictable pipeline.

Demand Generation Advisory

I evaluate whether your organic search, GEO, paid acquisition, social media, ABM, email and content activities generate the right volume, quality and cost of opportunities. I help prioritize programs that reach suitable buyers and contribute only to qualified pipeline that actually converts.

Sales and Marketing Alignment

I help marketing and sales agree on ICP, lead qualification, shared actions, zones of responsibility and performance metrics. This creates clearer accountability, improves lead handoffs and reduces friction between the two functions, ensuring that both teams work toward the same pipeline objectives.

Conversion Funnel Optimization

I analyze the complete buyer journey, from the first interaction through qualified lead, sales opportunity and closed customer. This reveals where prospects disengage or fail to progress. I then create a prioritized optimization plan to reduce friction and improve conversion rates.

Revenue Operations Advisory

I review the systems and workflows connecting your marketing, sales and customer data, including CRM structure, attribution, lead routing, enrichment, reporting and automation. I identify operational changes that improve data quality, sales efficiency, decision-making and accountability.

My Typical Clients


● Founder-led SaaS companies
● Scaleups preparing for next growth stage
● PE-backed tech businesses
● Companies experiencing growth plateau
● Australian business expanding internationally


● Technical founders needing commercial leadership
● Technology companies with small marketing teams
● Companies navigating AI discovery disruption
● Businesses entering new markets
● Investors and M&A teams

Build a Predictable Pipeline That Converts Into Revenue

Many companies invest in marketing and sales but still struggle to produce consistent commercial results. Campaigns generate traffic, leads enter the CRM and opportunities appear in reports, yet deals stall and revenue remains difficult to forecast.

The underlying problem can rarely be isolated. Growth is often restricted by a combination of unclear targeting, weak positioning, inconsistent qualification, poor sales and marketing alignment, fragmented data, funnel leakage and limited visibility into what actually influences revenue.

As your pipeline growth consultant, I evaluate the entire commercial journey rather than optimizing individual activities in isolation. I connect marketing, sales and revenue operations to identify where growth is being created, where pipeline is being lost and which improvements should be prioritized.

Revenue Growth Strategy

Pipeline Generation

Funnel and Conversion Optimization

Sales and Marketing Alignment

Revenue Operations

Revenue Analytics and Forecasting

What Working Together Delivers

What I Deliver

● Analysis of acquisition channels, funnel stages and pipeline performance
● Identification of revenue leakage and growth bottlenecks
● A prioritized pipeline growth roadmap
● Sales and marketing alignment recommendations
● Funnel and conversion optimization opportunities

Business Outcomes

● More predictable pipeline generation
● Better-quality leads and sales opportunities
● Higher conversion across the customer journey
● Improved pipeline velocity
● Shorter or more efficient sales cycles

My Clients

SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor

Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth

Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine

Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market

Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility

Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity

Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility

Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation

Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam

Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ

Testimonials

Pipeline Growth Consultancy FAQ

How quickly can you identify opportunities?

Initial opportunities and obvious pipeline issues can often be identified during the first few weeks. A more complete assessment typically requires reviewing your commercial objectives, acquisition channels, CRM data, funnel performance, sales processes and reporting. Most clients receive a prioritized set of findings and recommendations within the first 2 months, while urgent improvements can begin earlier.

Do you provide strategy only, or do you support implementation?

Both options are available. I can provide a focused assessment and strategic roadmap or remain involved as an ongoing advisor. During an ongoing engagement, I can oversee growth initiatives, support internal teams, coordinate agencies, monitor performance, refine priorities and ensure that recommendations translate into measurable action.

Can you work with our existing sales and marketing teams?

Yes. Most engagements are designed to strengthen existing teams rather than replace them. I regularly work alongside sales leaders, marketing managers, SDRs, agencies, and executives to improve lead quality, increase conversion rates, align sales and marketing, and remove bottlenecks throughout the revenue process.

Do you only work with B2B companies?

Usually yes. I specialise in helping B2B organisations with complex sales cycles, particularly SaaS, enterprise software, technology, cybersecurity, manufacturing, engineering, professional services, and industrial businesses. These organisations benefit most from improving the efficiency and predictability of their sales pipeline.

What if we already have a Head of Sales, Marketing Director or CMO?

That is often the ideal situation. I provide an external perspective, identify opportunities that internal teams may overlook, and help accelerate strategic initiatives without adding permanent headcount. My role is to complement existing leadership with specialist expertise in growth strategy, demand generation, AI visibility, revenue optimisation, and sales pipeline improvement.

Do you guarantee pipeline growth?

No consultant can honestly guarantee revenue because results depend on factors such as product-market fit, pricing, competition, market demand, and sales execution. What I do provide is an evidence-based approach focused on identifying the highest-return opportunities, implementing measurable improvements, and tracking business outcomes throughout the engagement.

What makes a pipeline growth consultant different from a marketing consultant?

A traditional marketing consultant usually focuses on generating more traffic or leads. A Pipeline Growth Consultant takes a broader commercial view by improving the entire revenue system, from market positioning and demand generation through to sales execution, conversion optimisation, and pipeline forecasting. The objective is not simply to generate more leads, but to increase the number of qualified opportunities that convert into revenue.

Is this suitable for companies experiencing stalled growth?

Yes. Many businesses seek external support when pipeline growth slows despite continued investment in marketing or sales. Whether lead quality has declined, conversion rates have fallen, customer acquisition costs are rising, or revenue has become unpredictable, a structured review often uncovers practical opportunities for improvement.

Can you help improve our sales team's performance without replacing our CRM or processes?

Absolutely. In many cases, meaningful improvements come from refining qualification criteria, strengthening sales messaging, improving follow-up processes, aligning marketing with sales priorities, and making better use of existing CRM data. Significant pipeline growth is often possible without investing in new software or rebuilding your sales process from scratch.

Get in touch

Feel free to ask me any questions about revenue and pipeline growth consulting. I will aim to respond within 1 business day.

//iunisov.com/wp-content/uploads/2017/06/author-e1564996991951.png Andrei Iunisov IUNISOV, ANDREI Andrei Iunisov Digital Marketing & SEO 2015-04-27
AU
Adelaide
South Australia
5000
272 Flinders street
[email protected] +61 410186479 79 724 828 458 79 724 828 458
Andrei Iunisov