Linkedin advertising services
LinkedIn Account & Performance Audit
A structured review of the existing LinkedIn setup, including account hierarchy, campaigns, targeting, budgets, bidding, placements and audience exclusions. Creative assets are assessed against performance to identify which combinations actually drive qualified leads and opportunities. Insight Tag implementation and event tracking are checked so reporting remains accurate. As a result, you get a clear list of prioritised growth opportunities that reduces wasted spend, stabilises cost-per-lead and prepares the account for scalable lead generation.
Linkedin Campaign Setup & Management
Campaign setup covers strategy development, objective choice, targeting specs, bidding model, budget split, placements, frequency, and ad copies - all aligned to a clear outcome such as PDF downloads, booked meetings or pipeline contribution for a specific account. Ongoing campaign management is built around weekly optimisation (3 times per week assessment), with budgets shifted to responding audiences, underperforming campaigns paused early, and creatives rotated before fatigue. I covered my LinkedIn advertising approach in detail in this blog.
Tracking, Insight Tag and CRM Integration
Accurate tracking is treated as a separate implementation task, not an afterthought. Insight Tag and conversion events are configured across the site, UTM standards are applied and custom conversions are set up to reflect key funnel steps such as lead submission, qualified status and opportunity creation. Native lead gen forms or landing page forms are connected to CRM and marketing automation systems with mapped fields and routing rules that match internal processes. This provides a reliable view of which campaigns produce sales-ready leads.
Account Based Marketing on LinkedIn
I use ABM to shift from broad lead volume to high-value account focus. In my approach, we identify and prioritise a small set of target accounts with the highest potential. For each account, we deeply research key decision-makers and pain points, then craft personalised multi-channel campaigns that deliver tailored content and experiences throughout the buying journey. This includes aligned sales and marketing efforts, custom messaging, account-specific assets, and ongoing performance analysis to refine engagement and drive faster deals with stronger ROI.
LINKEDIN ADS MAY HAVE HIGH COST PER LEAD. I KNOW PROVEN WAYS TO REDUCE IT.
Not all companies can afford a social media advertising expert, especially LinkedIn certified insider. As a result, many campaigns are left without regular optimisation, use very broad targeting, creatives and formats that don't work. They spend budget on people who are unlikely to ever become customers, or set campaigns up to spend unsustainable amount of money for several clicks. Does this resonate with your LinkedIn Ads experience? Effective LinkedIn advertising is all about starting conversations with the qualified decision-makers, create a predictable flow of opportunities from them and keep the cost per opportunity within an agreed range. When these outcomes are not visible, advertising spend turns into a vague “brand activity” rather than a measurable growth driver. Real performance comes from unconvential approach to LinkedIn. My campaigns are structured according to funnel stages, so the platform can optimise for various goals correctly. Audiences are designed to reflect full buying committees. Creatives are mostly messages in the Sponsored InMail campaigns that are optimised for leads. I rarely land traffic on website and prefer to use LinkedIn Forms that are proven to have better conversion rate. InMails + Forms strategy allows generating leads for much lower cost compared to industry averages.
What Differentiates My Linkedin Advertising Services?
Top Performance
● Sponsored InMails with 50%+ open rate
● Form completion rate of 35%
● CPL between 20 - 40 USD in my best campaigns
I have a case study with my client published by LinkedIn surpassing their own benchmarks.
Service Model
● Hands-on setup, tuning, decision making
● Fast iteration, short feedback loops
● Scope adapts as targets and priorities shift
I am a LinkedIn Certified Marketing Solutions Insider.
Advanced Tracking
● Events match real sales milestones
● Attribution from ads to opps in pipeline
● Clean CRM data for revenue reporting
Risk Control
● Cap spend early when results are weak
● No tracking gaps that affect ROI & ROAS
● Catch performance drops before waste
My Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Free Evaluation Offer: LinkedIn Paid Social Mini Audit
Many LinkedIn campaigns underperform because of not economically viable cost-per-lead and low reply rates. Targeting layers might be too broad, messaging does not reflect real buying roles, and most obvious campaign types have unsustainable click pricing. This mini audit is designed to quickly surface those issues and show where performance is being lost.
The review focuses on how your LinkedIn account is structured today, how audiences are defined, how offers are positioned for decision makers, and what campaigns / creatives are used. The goal is clarity on what is blocking scale and where immediate improvements can be made.
What’s included:
- Review of LinkedIn audience structure, targeting logic and exclusions
- Assessment of messaging, offers and funnel alignment for B2B buyers
- Tracking and conversion setup check to link ads with real pipeline actions
The result is a clear snapshot of what is holding performance back, where budget is being wasted, and which changes are most likely to improve lead quality and cost efficiency before scaling further.
LinkedIn Advertising Pricing
The cost of advertising services includes two main components:
- Consulting Fee: This fee will include initial consultation, campaign creation, ongoing management, optimization, and reporting. The extent of the particular development project that has to be carried out will determine the fee. The fee is based on the specific services your business requires and the overall objectives of your plan.
- Advertising Budget: This is the real spend encountered on the LinkedIn ad platform. It is not part of the consulting fee and is for the direct subsidizing of the operations of the ad platforms that you use for your campaigns. This implies that advertising costs are sensitive and vary in instants, such as competition, keywords, regions, and languages, among others.
LinkedIn advertising engagements typically start with a one-off account and campaign audit (AUD 500–1,800 excl. GST) or a full LinkedIn Ads setup and strategy kick-start (AUD 800–3,000 excl. GST), followed by monthly management retainers ranging from AUD 500–3,000 excl. GST depending on account complexity, targeting depth and reporting requirements. Hourly LinkedIn Ads consulting is available from AUD 150 excl. GST, with performance-linked models offered selectively where lead quality and conversion tracking can be clearly defined.
All these prices are solely for my consulting efforts. In addition to consulting fees above, there may be direct costs such as advertising budgets, translation tools, copywriting and web development services.
Why Hire a LinkedIn Ads Expert Instead of an Agency?
Hiring a LinkedIn Ads expert instead of an agency gives you direct access to senior-level strategy and execution without paying for account managers, juniors or internal overhead. You work with me directly actually making decisions in your account, which means faster iteration, clearer accountability and strategies tailored to your exact business model rather than agency playbooks. For B2B and ABM-driven LinkedIn campaigns, this usually results in tighter targeting, better lead quality and lower wasted spend, while keeping costs predictable and communication straightforward.
Linkedin Advertising Services FAQ
How do you ensure LinkedIn ads reach the right decision-makers?
Targeting is built around job title or job function, job seniority, skills, company attributes, and target account lists. This granularity allows to reach target audience for a relatively low cost. Campaigns also structurally separate influencers, buyers, and champions into different audiences so messaging matches their role in the buying process.
How long does it take to see results from LinkedIn marketing?
Initial signal usually appears within the first few weeks through form submissions. Pipeline impact takes longer, typically one to three months, depending on deal complexity and sales cycle length.
Why hire an individual expert instead of building an in-house team?
Building an in-house LinkedIn team requires hiring, training, tooling, and ongoing experimentation. Working with a LinkedIn advertising expert provides immediate access to tested frameworks, account-level insights, and proven optimisation processes without long ramp-up periods. This often results in faster time to pipeline impact and lower cost per qualified lead compared to internal trial-and-error.
Get in touch
Feel free to ask me questions on my LinkedIn advertising & marketing services. I will try to reply you in 1 business day.
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Email
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LinkedIn
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Address
Adelaide, Australia