BIM Software: Scaling Global Demand Generation and Pipeline Growth

Challenge

• Needed to establish category leadership in the highly competitive BIM software market.
• Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ.
• Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle.

Role

Fractional CMO & Head of Growth

Results

• Generated 7,000+ qualified leads through integrated Google Ads, LinkedIn, SEO, ABM, and lifecycle marketing programs.
• Increased organic traffic by 2.5x, strengthening market visibility and inbound pipeline generation.
• Led a cross-functional marketing team spanning content, paid media, design, and marketing operations.
• Managed six-figure annual marketing budgets across digital acquisition, content marketing, and demand generation initiatives.
• Built a scalable global demand generation engine supporting growth across North America, Western Europe, MENA, and ANZ.
• Established performance reporting, attribution, and optimization frameworks to improve marketing efficiency and pipeline contribution.