HELLO, MY NAME IS
ANDREI IUNISOV

As an independent digital marketing expert with 15 years of worldwide experience, I help technology companies who are looking to expand their market reach, grow new business revenue, and maximize lifetime value.

While working on customer acquisition, retention, and upselling challenges, I use digital lead generation, SEM, SEO, social media, referral and email marketing strategies to increase brand awareness and traffic, attract qualified leads, boost revenue in international markets, and enhance customer loyalty and repeat business.

ANDREI IUNISOV

How Can I Help Your Business?

Search Engine Marketing

● Multitouch SEM strategy
● Execution in Google & Microsoft Ads
● SEM audit and KPI improvements
● Remarketing and display strategies
● Conversion rate optimization

Organic SEO

● Advanced SEO strategy for Google & Bing
Multilingual SEO in English, German & others
● On-page and off-page execution
● High-quality AI-free content
● Programmatic semantic SEO

Social Media

● Demand generation in social media
● Account-based marketing
● B2B lead generation on LinkedIn
● Marketing and advertising on ReddIt
● Acquisition strategies on X (Twitter), YouTube, and other social media

Email Marketing

● Lead nurturing campaigns
● List building and management
● Cold email outreach campaigns
● Customer retention and upsell campaigns
● Product onboarding strategies via email
● Analytics and deliverability optimization (incl. technical)

Review Websites

● Review acquisition and management
● Profile optimization & benchmarking
● Review response and engagement
● Customer retention and upsell campaigns
● Intent-based advertising campaigns

Strategy and Optimization

● Digital marketing strategy & audit
● Insights from competitive intelligence
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Improve the quality of leads for the sales team

About me

Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA.

In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known technology companies in the region.

In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.

Since 2016 I have provided individual digital marketing services to various technology companies worldwide.

My deep industry expertise allows to start generating leads immediately with a predicted cost-per-lead without time-consuming experiments and rapidly increases the SEO traffic with minimum budgets.

Search & Display Ads in Google / Bing

SEO (Search Engine Optimization)

Twitter & LinkedIn Lead Generation

ReddIt, Quora & Open Source Community

Lead Prospecting, Scoring & Nurturing

Reviews: G2, TrustRadius, Capterra

AppSource, AppStore and Google Play

Conversion Rate Optimization

15+ Years of Experience in Marketing for Tech

Parallels

2006 - 2009

Senior Online Marketing Manager

Parallels (now Corel) is a global leader in virtualization and automation software. I managed affiliate marketing from 0 to $300k monthly revenue. I established strong partner relations with the biggest affiliate websites in the world and executed innovative promotions to close sales plans that drove higher quarterly revenue than the whole channel sales department: MacUpdate Bundle and MacHeist Bundle. Later on I was responsible for worldwide online revenue and digital marketing efforts, including search marketing (SEM, SEO), referral marketing (review websites and download websites), affiliate marketing, social media marketing, email marketing campaigns, and other channels. I executed conversion rate optimization activities and website usability improvements using Google Analytics and Omniture Site Catalyst, which I deployed. I managed email campaigns for a 3 million user base with $100k per day revenue.

WebProfiters

2009 - 2014

Co-Founder and CEO

WebProfiters was the first independent agency focused on web analytics in Russia. Founded in 2009, we were the second Google Analytics certified partner in Russia with a maximum of 30 employee headcount. WebProfiters rendered web analytics services for the largest Russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst, etc. In 2014 I sold the company to iConText Group - one of Russia's most significant digital advertising holdings. In WebProfiters I was responsible for the overall strategy, new business acquisition, project execution, and P&L. The company's yearly revenue was equal to several $Mn's.

iConText Group

2014 - 2016

Marketing Director

iConText Group is one of Russia's most significant independent performance marketing and advertising groups. It includes 8 companies. I was responsible for the overall group marketing strategy, leading the agency with 190 people on board. I built a profitable SMB advertising business division with more than 100Mn rub. yearly revenue and co-founded MyAcademy educational business that became profitable in only 18 months. My responsibilities included strategic marketing planning, execution, SMB business unit management and new business generation.

MyAcademy

2013-2018

Visiting Lecturer, Course Manager

In 2013 I co-founded the digital marketing academy “My Academy” and was responsible for the initial teaching program. The academy profited in just 18 months. Until 2018 I was a visiting lecturer for digital marketing, competitive analysis, and web analytics courses.

Iunisov.Com

2016 - now

Digital Marketing Expert

I am an independent digital marketing and SEO expert with 15 years of worldwide experience. My main areas of expertise are enterprise and consumer software, SaaS, IT services, and other tech businesses. I provide services in English, German, Russian, and several other languages.

Since 2016 I have been working with a number of technology companies on their digital marketing strategies implementation incl. Bacula Systems, Virto Commerce, VirtoSoftware, Cipherpoint, Bitrix24, archTIS, Lazy AI, Kosmos Games, INXY and others.

Case Studies

A Leading BIM Software Company

This company is developing the industry-leading integrated BIM collaboration software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America,…
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Bacula Systems – Enterprise Backup Software

This five-year project includes lead generation using PPC advertising in Google Ads, SEO optimization, social network advertising, referral marketing, email nurturing, and account-based marketing techniques. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in…
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A Notable SharePoint Apps Vendor

This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA. This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ. The…
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A Trusted SharePoint Data Protection Vendor

This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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A Prominent B2B ECommerce Platform

This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA. Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day….
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A Growing Creative Management B2B SaaS

This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA. As of mid-2022, we’ve achieved a remarkable feat by catapulting the…
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A Trusted Cybersecurity Software Vendor

This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA. Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels…
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Fintech SaaS – Subscriptions Tracker

Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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HOW CAN WE WORK TOGETHER?

STRATEGY & AUDIT

● Analyze market & competitors' data
● Identify target personas & channels
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead

CONSULTING

● Analyze current contractor's performance
● Manage relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern methodologies

EXECUTION

● Manage all leadgen channels myself
● Maximize leads on available budget
● Maintain highest possible lead quality
● Nurture leads to sales opportunities

Customer Testimonials

Get in touch

Please feel free to reach out with any questions you may have regarding digital marketing. I will make sure to respond to your inquiry within 1 business day.