I am an independent lead generation and SEO expert with 15 years of worldwide experience. My main area of expertise is IT technology, enterprise and consumer software, SaaS and B2B.


How Can I Help Your Business?

Lead Generation

● Generate cost-effective qualified leads
● Improve visitor-to-lead conversion rate
● Improve lead-to-opportunity conversion rate
● Nurture cold leads to warm opportunities
● Improve lead prospecting and outreach

Organic SEO

● Improve your current Google & Bing rankings
● Improve the number of visits from organic search
● Execute multi-regional SEO in English and German
● Optimize your website: both on-page and off-page
● Create high-quality content for B2B & technology

About me

Since 2006 I was involved in digital lead generation and SEO in the rapid-growing software company Parallels in Seattle, WA.

In 2009 I founded one of the first web analytics agencies in Russia. My client list included many well-known technology companies.

In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.

Since 2016 I started to individually provide lead generation and SEO services to various technology and B2B companies worldwide.

My deep industry expertise allows to start generating leads immediately for a predicted cost-per-lead without time-consuming experiments and helps rapidly improving SEO traffic with minimum budgets.

Search & Display Ads in Google / Bing

SEO (Search Engine Optimization)

Twitter & LinkedIn Lead Generation

ReddIt, Quora & Open Source Community

Lead Prospecting, Scoring & Nurturing

Reviews: G2, TrustRadius, Capterra

AppSource, AppStore and Google Play

Conversion Rate Optimization

15 Years of Experience in Lead Generation

Parallels, Inc

2006 - 2009

Senior Online Marketing Manager

Responsible for overall online revenue and digital marketing efforts in Parallels. This included sales and lead generation via search engine marketing (SEM), SEO optimization, software review portals, free download websites, affiliate management, social media marketing, email marketing campaigns, retargeting campaigns and other channels. Executed conversion rate optimization activities using Google Analytics, Omniture and website usability improvements. New sales and upgrade campaigns to user base with $100k/day results.


2009 - 2014

Co-Founder and CEO

The leading web analytics agency in Russia. Founded as the first independent web analytics agency in 2009, the first Google Analytics certified partner in Russia. Executing web analytics services for largest russian companies: Kaspersky, Acronis, Panasonic, Renaissance Credit, Megafon, Beeline, MTS, CTC, KupiVIP, IVI, Incom, X5, Faberlic, Fast Lane, Lamoda, EnglishFirst etc. Since 2014 a member of iConText Group - one of the biggest online marketing holdings in Russia. Responsible for overall strategy, new business acquisition, project execution and P&L.

iConText Group

2014 - 2015

Marketing Director

Responsible for overall iConText group marketing&strategy. Built profitable SMB business division (icTurbo) with >100Mn revenues. Responsible for business processes for SMB customers, lead generation, sales operations and service execution. This job was transitional after WebProfiters was acquired by iConText.

Internet Investment Development Fund

2015 - 2018

Investment Board Member

Along with other board memebers in the Europe's biggest internet projects fund responsible for marketing and business model evaluation of the fund's projects. Main expertise: online retail, enterprise and consumer software, SAAS services. Evaluated marketing strategies worth of tens of millions of USD for the biggest fund's projects incl. Babadu, Pravo.Ru (Case.One), Robot Vera, Promobot, Cinemood and others.


2016 - now

Digital Marketing Expert

At Iunisov.Com I personally provide digital marketing & SEO consulting services for B2C and B2B businesses.
For startups & business re-launches:
- data-driven digital strategy development;
- competitor analysis and insights generation;
- effective websites and mobile apps development.
For generating targeted visitors and high-quality leads:
- SEO marketing;
- social media marketing;
- pay-per-click ads;
- display ads;
- other digital channels.
For optimizing marketing funnels, nurturing leads and retaining customers:
- website conversion rate optimization;
- lead nurturing via email & retargeting;
- microsegment email-marketing to cohorts;
- website A/B testing and usability audits;
I also help internal digital marketing teams with messaging and value communication, independent digital marketing assessment and audit.

Some Of My Public Projects

Bacula Systems

Bacula Systems

Enterprise Backup and Recovery



● Analyze market & competitor data
● Identify target segments & personas
● Build lead generation execution plan
● Predict lead volumes and cost-per-lead


● Analyze the contractor's performance
● Manage the relationships with agencies
● Help in-house digital marketing teams
● Advise on the modern SEO methodologies


● Generate qualified leads in effective channels
● Improve organic SEO traffic & rankings
● Nurture leads to opportunities
● Score & prospect targeted leads


Get in touch

Feel free to ask me questions on lead generation or SEO. I will try to reply you in 1 business day.

Please note, I don't accept any kind of linkbuilding, content or web development offers.