How Can I Help Grow Your Business?
AI Search Visibility, SEO & GEO
● Advanced SEO technical, E-E-A-T and content gap audits
● Multilingual SEO in English, German & others
● Semantic content relevance engineering
● GEO: ChatGPT, Google AI Overviews & AI Mode, Gemini, Claude
● AI agent readiness and machine-readable trust optimisation
B2B Demand Generation & Revenue Growth
● Full-funnel B2B growth strategy
● LinkedIn account-based marketing (ABM)
● Paid acquisition across Google, Microsoft & LinkedIn Ads
● Retargeting, nurture and pipeline acceleration strategies
● Conversion rate optimisation (CRO)
● Lead-to-opportunity conversion improvement
● Revenue-focused campaign optimisation
AI-Era Website & Discovery Readiness
● AI agent website readiness audits
● Website discoverability for AI-driven search systems
● Semantic structure and machine accessibility optimisation
● Conversion journey optimisation for AI-assisted buyers
● Content architecture for AI retrieval and citations
● Trust, authority and entity optimisation strategies
Social Media & Community-Led Growth
● LinkedIn B2B lead generation
● Executive and company positioning on LinkedIn
● Paid and organic social media campaigns
● Reddit and Quora visibility
● Discord community strategies
● Thought leadership amplification
● Multi-channel audience nurturing
Email, Outreach & Lifecycle Marketing
● Lead nurturing and customer onboarding flows
● Apollo & Clay outbound campaign strategy
● Customer retention and expansion campaigns
● Email deliverability and analytics optimisation
● Lifecycle marketing and re-engagement strategies
● Sales-assisted outbound optimisation
Enterprise GTM & Revenue Operations
● Go-to-market (GTM) strategy and optimisation
● Sales and marketing alignment
● CRM, attribution and marketing tech stack optimisation
● Process automation and operational workflows
● Buyer journey and lifecycle optimisation
● International B2B market expansion strategy
Digital Strategy, Consulting & Workshops
● Executive-level digital growth consulting
● AI search & GEO workshops
● SEO, paid media and GTM consulting
● Competitive intelligence and market positioning
● Marketing performance audits and optimisation roadmaps
● Team coaching and internal capability development
● AI discoverability and future search readiness advisory
Enterprise & Technical Marketing
● Marketing for complex technical and enterprise products
● Translating technical into commercial messaging
● Sales enablement content for enterprise buying cycles
● Positioning for cyber, security, enterprise and SaaS markets
● Thought leadership for technical B2B companies
● Executive ghostwriting and LinkedIn content strategy
● Long-form technical content and whitepapers
About me
I graduated from the Moscow State Aviation University with two Master’s degrees: one in Engineering with a focus on artificial intelligence systems, and another in Financial Management and Investment Economy. Since 2006 I have been involved in digital marketing for the rapidly growing software company Parallels in the USA.In 2009 I founded one of the first Google-certified web analytics agencies in CIS. My client list included many well-known B2B & B2C companies in the region. In 2014 the business was sold to the hugest independent digital marketing group in Russia - iConText Group.Since 2016 I have provided individual digital marketing services to various international companies from the tech sector, B2B and other niches.Since 2022, my work has increasingly focused on AI-driven search, GEO, semantic visibility and preparing websites for AI-assisted discovery.
19+ Years of Experience in Digital Marketing
Parallels
2006 - 2007
Affiliate Marketing Team Leader
Parallels (parallels.com, now owned by Corel Corp.) was a global leader in virtualization and automation software at those times, known for pioneering Windows on Mac computers with Parallels Desktop that was endorsed by Apple and Steve Jobs. After my insurance industry experience, I decided to move on to the tech sector and joined Parallels at its early, but rapid growth stage. Reporting to co-founders of Parallels, I was tasked to develop affiliate marketing sales channel using DigitalRiver and Commission Junction platforms. My strategy was, firstly, to establish strong partner relations with the biggest affiliate websites in the world, and secondly, to convince the leading Apple-related media to participate in joint affiliate projects and monetise their audience. I masterminded and executed innovative affiliate promotions that helped close sales plans in just several days before the quarter ends and outperform the whole channel sales department. Some of them included famous in the Mac world MacUpdate and MacHeist Bundles. In 1,5 years I was able to grow monthly affiliate revenue from 0 to $300k and significantly increase the amount of affiliates by introducing our program on CJ platform. As a result, I was promoted to senior online marketing manager and visited Parallels US office, where I met my next manager Corey Thomas, who is now the CEO of Rapid7.
Parallels
2007 - 2009
Senior Online Marketing Manager
After receiving promotion, I became responsible for multiple digital marketing efforts, including search marketing (PPC in Google Ads and SEO in Google in multiple languages), referral marketing (review and download websites like CNet), social media advertising and email marketing. In addition, I executed website conversion rate optimization activities using Google Analytics and Omniture Site Catalyst, which I deployed together with our web developers. During this period, I've done the following: 1. Scaled multi-country, multi-language PPC campaigns in Google Ads, managing six-figure annual budget; 2. Advised on a number of SEO initiatives for key product pages, improving rankings and organic traffic across English, German, French and other markets; Increased qualified trial downloads through software review and download platforms such as CNet; 3. Established the company's first social media accounts and executed advertising campaigns targeting Mac users; 4. Ran email marketing campaigns for trial users and customers, improving trial conversions and paid upgrades. The company at those times was acquired by SWSoft and grew significantly in headcount. Under better business processes introduced by SWSoft executive team, I partnered with sales, engineering and design teams to align marketing execution with product roadmap and release cycles.
WebProfiters
2009 - 2014
Co-Founder and CEO
After years of extensive, all-round digital marketing experience in Parallels, I've decided to co-found my own digital agency. In 2009 I co-founded WebProfiters, the first web analytics agency in Russia, one of the first Google Analytics certified agencies in the region. The unique offering of the agency was to provide web analytics deployment service, independently audit digital marketing strategies and optimise conversion rates in various digital channels. In contrast with other local agencies, we were not fighting for clients' SEO, PPC and other budgets, which allowed us to provide truly independent and trusted advice. We were the second Google Analytics certified partner in Russia with a maximum of 25 employee headcount. Our client list included the largest national companies from various sectors: tech (Kaspersky, Acronis), retail (Panasonic, X5, Faberlic, KupiVIP, Lamoda), finance (Renaissance Credit), telco (Megafon, Beeline, MTS), media (CTC, IVI), real estate (Incom), consumer services (EnglishFirst) and others. As CEO, I was responsible for the overall agency strategy and service offerings, partnership with Google and other web analytics platforms, new business sales and project execution for anchor accounts. Once we sold part of our shares to external shareholders in 2011, I was responsible for achieving P&L goals. The company's yearly revenue was equal to several $Mn's, while net profit margins capped at 35-40 percent. In 2014, after several minor equity purchases, the company was fully acquired by iConText Group, one of Russia's most significant digital advertising holdings. As a condition of the deal, I was tasked to integrate the company as a separate web analytics & CRO business unit into the existing structure and generate revenue on top of the new owner's vast customer base, as well as to lead on 2 new business ventures of the joint group.
iConText Group
2014 - 2016
Marketing Director
After closing the M&A deal, I joined iConTextGroup, one of Russia's most significant digital advertising holdings, as a marketing director. iConTextGroup included 4 companies in various digital advertising fields (PPC, SEO, affiliate, mobile), and I was responsible for the overall group marketing strategy, leading marketing functions in the agency with 190 people headcount. As a marketing direcctor, I was ultimately responsible for aligning 4 agencies' services into a unified digital offering for enterprise-grade national and international clients. In addition, during my work at iConTextGroup, I took a small business department with negative P&L, restructured this cash-negative business, aligned the offering with market fit and employed correct resources. As a result, I built a profitable SMB business division with more than 100Mn rub. in annual revenue that functioned long after I departed from the company.
MyAcademy
2013-2018
Visiting Lecturer, Course Manager
In 2013, together with iConText Group, I co-founded the digital marketing academy "My Academy” (https://myacademiy.ru/). I was responsible for defining the curriculum structure, learning objectives and practical focus of the corporate learning programs. Ultimately, the idea was to educate the group's existing and prospective clients, showcase expertise and therefore, generate new business for the group. I designed programs covering core digital marketing disciplines, including performance marketing, web analytics, conversion optimisation and others. We also provided hiring services for corporate customers looking for junior digital marketing candidates. As a result of this approach, the academy reached profitability within 18 months of launch, validating both the program design and the underlying business model. 10 years from launch, the academy was still functional and operationally profitable.
Russian Management School
2011-2013
Visiting Lecturer, Course Manager
I created the initial version of the executive education program called "Successful commercial internet project: creation, promotion and analysis". I designed the program structure and curriculum, which included the following learning objectives: strategy development, digital acquisition channels, web analytics, and conversion optimisation. The program was designed to simulate real business environment rather than pure academic theory. In parallel, I identified, evaluated and recruited leading industry practitioners as fellow lecturers. In addition to this main program, I orchestrated the development of other digital marketing-related courses, covering areas such as search engine marketing, social media marketing, conversion rate optimisation and others. This brought a significant amount of new customer to the School and solidified its leading position in corporate education sector.
Andrei Iunisov
2016 - now
Digital Marketing Expert
After fulfilling my obligations after M&A closure, I left iConTextGroup to become an independent digital marketing expert, leveraging 19 years of my worldwide experience. I help companies who are looking to expand their market reach, grow new business revenue, and maximize lifetime value. I use search (SEO) & generative engine optimisation (GEO), PPC, paid & organic social media, referral, affiliate, conversion rate optimisation and email marketing strategies to increase brand awareness and traffic, attract qualified leads, boost online revenue, enhance customer loyalty and repeat business. I don't hire subcontractors because I can do all this myself. I frequently operate as a fractional CMO or growth director, not just an external consultant. This includes ownership of strategy, execution, tooling and cross-team coordination, often with regional responsibility across North America, Western Europe, and APAC. Since 2016, I have been leading and executing growth strategies across B2B SaaS, backup and recovery, cybersecurity, procurement, healthtech, B2B ecommerce, VR-tech, fintech, BIM, architecture and construction, CRM, AI fashion tech and more. These markets are hard to market, generate leads and sell, however I am able to consistently fulfil my clients' traffic, sales and marketing goals. Some of achievements include: 1. Drove organic growth for enterprise B2B platforms, e.g., SEO traffic growth from ~150 to ~450 daily visitors with ~90% YoY increase for a prominent e-commerce marketplace. 2. Scaled lead generation at enterprise scale, generating 1000+ quality PPC leads and 6000+ LinkedIn leads over multi-year engagement for a leading BIM software company. 3. Transformed lead velocity for cybersecurity startup, increasing monthly leads from ~5 to 100+ and growing organic traffic 10× through multilingual SEO, PPC, paid social and email campaigns.
Case Studies
Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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Enterprise Backup: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Awards & Certificates
HOW CAN WE WORK TOGETHER?
STRATEGY & AI VISIBILITY
● Analyze market positioning, competitors and AI discoverability
● Audit SEO, GEO, semantic visibility and AI readiness
● Identify growth bottlenecks and buyer acquisition gaps
● Build scalable digital growth and GTM roadmaps
● Improve market visibility across search and AI systems
DEMAND GENERATION & PIPELINE GROWTH
● Execute multi-channel B2B demand generation campaigns
● LinkedIn ABM and executive audience targeting
● Paid acquisition across Google, LinkedIn and Microsoft Ads
● Conversion rate optimisation and funnel improvement
● Lead nurturing and pipeline acceleration strategies
CONTENT, AUTHORITY & TRUST
● Develop thought leadership and technical content strategies
● Build semantic authority for AI-generated citations
● Create content for SEO, GEO and buyer education
● Strengthen digital trust and E-E-A-T signals
● Optimise websites for AI-assisted buyer journeys
CONSULTING, OPERATIONS & EXECUTION
● Support internal marketing and growth teams
● Align marketing, sales and revenue operations
● Improve CRM, workflows and marketing automation
● Review agency, vendor and campaign performance
● Provide executive advisory, workshops and hands-on execution
Testimonials
Free Evaluation Offer: Enhance Your Performance with a Free Strategy Session
It can be challenging to start working with a freelance expert, especially considering the unpredictable quality and investment risks. Unlike competitors, I am not in favor of providing "free audits", as they can be biased. Instead, I offer a thorough assessment of your current strategy based on my unique competitor analysis methodology. You can gain valuable insights and growth recommendations for free during a live video session with me.
Why choose this offer? Firstly, it is an unbiased assessment. You will get an objective evaluation focused on real numerical results. Secondly, this is an expert-level analysis. I execute these assessments myself and provide insights based on my 15+ years of experience. Lastly, this is practical and actionable. I only propose realistic and achievable steps to optimize your digital marketing performance.
What's Included:
- Digital Growth & GTM Strategy Review
- In-Depth Competitive & Market Analysis
- Identification of Key Opportunities and Gaps
- AI Agent Readiness & Discoverability Review
- Actionable Recommendations to Improve Traffic, Visibility, and Pipeline
Don’t miss this opportunity to unlock the full potential of your digital marketing strategy. Drive significant enhancements in your online performance.
Get in touch
Please feel free to reach out with any questions you may have. I will make sure to respond to your inquiry within 1 business day.
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Email
[email protected] -
LinkedIn
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Location
Adelaide, Australia
June 16, 2026
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