B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility

Challenge

• Needed to compete in a crowded B2B commerce market against established enterprise platforms.
• Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement.
• Needed a scalable lead generation engine across North America, Western Europe, and APAC.

Role

Head of Digital Marketing

Results

• Increased daily organic traffic from 150 to 450 visitors, delivering nearly 90% YoY SEO growth.
• Built a scalable multi-channel demand generation engine combining SEO, LinkedIn, content, and lead nurturing.
• Generated high-quality B2B leads through LinkedIn at less than $80 CPL, approximately 4x below industry benchmarks.
• Managed international demand generation programs across North America, Western Europe, and APAC.
• Led cross-functional execution involving SEO, content, paid social, analytics, and marketing operations.
• Managed growth-focused marketing budgets with emphasis on pipeline efficiency and ROI.