Salesforce Data Management SaaS: Building Global Demand Generation

Challenge

• Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors.
• Required stronger visibility across data management, backup, archiving, and compliance categories.
• Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets.

Role

Head of Search Growth

Results

• Increased visibility across strategic Salesforce data management, backup, archiving, and compliance search categories.
• Generated qualified enterprise pipeline opportunities from Salesforce administrators, architects, IT leaders, and compliance stakeholders.
• Supported growth across North America, Europe, APAC, and LATAM markets.
• Established reporting, attribution, and performance measurement frameworks to improve marketing efficiency and pipeline contribution.
• Managed growth-focused marketing budgets across demand generation and brand awareness initiatives.
• Led cross-functional collaboration across content, SEO, design, web analytics, product marketing, and sales teams.