What Exactly I Check During the Audit?
Crawlability & Indexation
The ultimate goal of technical SEO audits is to eliminate crawling and indexing issues. I audit how Google, Bing and AI search bots crawl and index your website and identify issues that can dilute rankings. If your new website is not getting indexed for some time, this audit can uncover this problem and propose ways to tackle it.
Website Look in SERPs
Most pages rank, but very few stand out in search results. I review your structured data to unlock rich results and improve how your listings appear. I also work to influence SERP enhancements like the Google Knowledge Panel, where possible, to ensure your brand is presented accurately and consistently.
Performance & Core Web Vitals
I assess your site's Core Web Vitals metrics to pinpoint what slows pages down and reduces both rankings and conversions. Apart from page speed, I also address visual stability issues (layout shifts), ensuring your pages are fast, stable and responsive. Of all the things can be optimised, I only work on those that bring business results.
Content quality & E-E-A-T assessment
I evaluate your content quality through the lens of Google’s “helpful content” principles, quality rater guidelines and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework. This includes reviewing trust signals and author credibility, while also flagging outdated or low-effort pages that weaken site quality.
Content AI Search Readiness
I assess how well your content can be retrieved and cited by AI systems (Google AI Overviews/AI Mode, ChatGPT, Gemini and others). This includes structure, chunking, clarity, and semantic similarity assessment. The goal is to make your content semantically closer to your target prompt cluster.
Security & Trust Signals
I check HTTPS setup, mixed content, and visible trust elements (case studies, About pages, company policies, contact info, etc). These are small signals individually, but together they impact both rankings and conversion rates.
Why focus on technical SEO & E‑E‑A‑T now?
E-E-A-T compliance is an important SEO requirement, especially for YMYL topics, because Google increasingly evaluates the author’s first-hand experience, expertise, authority, and trustworthiness. That’s why it’s no longer enough to publish “good-looking” content — you need proof of real-world experience through elements like case studies, testimonials, and credibility signals that strengthen trust. At the same time, Google updates its algorithms frequently, and low-quality or unhelpful content can drag down the performance of an entire domain, which is why removing, consolidating, or meaningfully improving weak pages is often necessary instead of leaving them live.
Technical SEO, E-E-A-T & Content Audit Outcomes
What You Receive After Completion
● Comprehensive audit report
● Content recommendations
● Implementation plan
● Online review session
What You Can Expect After Implementation
● Improved search rankings
● Better indexing & crawlability
● Higher trust & authority
● Future‑proof content
Portfolio
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Pricing
The audit pricing depends on the size of your website, the complexity of your case, and the depth of technical + editorial analysis required. Smaller websites with a limited number of priority pages typically require a lighter diagnostic, while larger platforms with multiple page types, scaling content, and historical SEO issues demand a deeper audit approach across crawlability, indexation, performance, and authority signals.
Basic account audit costs AUD 1,000 excl. GST, while more sophisticated analysis with unique audit objectives can raise the price up to AUD 3,000 excl. GST for advanced audits.
Independent Auditor Advantages
Many businesses invest in SEO consistently, publish content, build links, and apply technical fixes, yet still experience slow organic growth. The reason is often not effort, but the lack of an objective diagnostic that identifies what is structurally limiting performance. This is where an independent technical SEO and content auditor becomes valuable, especially when internal teams don’t have a senior SEO specialist who can validate strategy without bias.
Agencies are naturally incentivized to protect existing strategy decisions, even when performance requires a more fundamental rebuild or change in direction. An independent audit is designed to provide a neutral, high-clarity assessment focused on long-term foundations, not ongoing management.
FAQ
How soon will I see results?
Most websites begin to see improvements within 3–6 months as technical issues are fixed and new content is indexed. However, ongoing content creation and link building are necessary for sustained growth, and SEO remains a long‑term investment.
How often should I perform this audit?
At minimum every 12 months or when you undergo major site changes (migrations, redesigns, CMS updates). Additional audits after core algorithm updates or when traffic drops unexpectedly can prevent long‑term damage.
Can I conduct an audit myself?
Basic technical checks can be performed using common SEO tools, but a professional E-E-A-T audit goes far deeper. While you may see surface metrics such as rankings or traffic, an expert audit analyzes root causes including technical constraints, content structure and trust signals that tools alone do not fully explain. This depth is what enables meaningful, long-term improvements.
Get in touch
Feel free to ask me questions on my Technical SEO, E-E-A-T & Content Audit services. I will try to reply you in 1 business day.
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Email
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Address
Adelaide, Australia