B2B Data Management: Increasing Organic Clicks by 31% Year over Year

Challenge

  • Expand discovery beyond branded searches in a specialised software market.
  • Improve visibility across data backup, recovery, security and integration topics.
  • Address competing landing pages and gaps in technical content.

Role

SEO Consultant / Content Strategy and Optimisation

Responsibilities

  • Develop content briefs and guide new technical articles.
  • Review and improve existing content, metadata and page relevance.
  • Recommend product-page improvements covering FAQs, features and structure.
  • Analyse competing URLs for priority queries.
  • Support relevant backlink placements and technical SEO work.
  • Track organic clicks, impressions and keyword positions.

Results

  • Google organic clicks increased from approximately 2,470 to 3,230 in the supplied 2024 versus 2023 comparison—31% growth.
  • Search impressions increased from approximately 255,000 to 662,000—160% growth.
  • January 2025 snapshots showed position 3 for “salesforce disaster recovery plan” and “salesforce performance best practices”.
  • Other reported positions included 4 for “salesforce disaster recovery”, 8 for “salesforce data backup” and 9 for “salesforce data backup solutions”.