AI Marketing Advisory

It is practical oversight for marketing work carried out with AI tools and agents. I review the recommendations, outputs and actions, improve the business context and instructions behind them, and help you measure results. The service is designed for owners and lean teams that want to keep using their own AI setup with experienced marketing judgement alongside it.

AI may help you bring defined tasks in-house, such as research, drafting, reporting and parts of campaign preparation. Whether it can replace an agency’s work depends on the task, your skills, access and time. I help identify what your setup can handle, where review is needed and where specialist execution remains useful. Assess the total cost of tools, oversight, your time and errors alongside agency fees.

Yes. The starting point can be your existing ChatGPT Work, Claude Code, Gemini or custom workflow, together with its instructions, reference material and recent outputs. I assess the marketing logic and propose practical improvements within the setup’s capabilities. Changes to code or integrations may need your developer or a separate technical workstream.

I translate marketing judgement into business context, decision rules, worked examples, review criteria and test cases. This can include your target customers, margins, sales cycle, channel history, supported claims and conditions for asking for approval. The aim is to improve the information and operating instructions the workflow uses. This is not a claim to retrain the underlying AI model.

I review the evidence behind proposed targeting, budget, bidding and conversion changes, including the quality and maturity of the data. We define spending limits, approval ownership and the checks required before a change goes live. For example, a recommendation to exclude a keyword should consider conversion delays and search intent, not just a short period with no recorded conversions. Oversight reduces avoidable mistakes but cannot remove all performance risk.

I review query intent, actual search and website evidence, content usefulness, factual claims, internal linking and proposed technical edits. Deleting pages, changing canonicals or redirects, and publishing large batches deserve particular scrutiny because their effects can extend beyond the edited page. Recommendations should state the problem, evidence, intended effect and how the outcome will be checked.

AI use alone is not the right test of content quality. I assess AI-assisted content against Google’s helpful-content criteria, Search Quality Rater Guidelines, spam policies and other official Search Central documentation. Google’s guidance emphasises accuracy, quality and relevance, and warns that generating many pages without adding value may violate its scaled-content spam policy. I review what the content contributes, whether claims are supported and whether the proposed publishing strategy serves your audience and aligns with Google’s published guidance. See Google’s guidance on generative AI content.

Yes. I assess relevance to the conversation, community rules, factual accuracy, tone and any commercial relationship that needs to be clear. The workflow should support authentic contributions and human accountability. Reddit prohibits spam whether automated or manual, and individual communities have additional rules. I do not recommend fabricated personal experience, repetitive mass promotion or attempts to evade moderation. See Reddit’s spam policy.

We define a named owner for each action and approval step. Research and drafts can be reviewed separately from changes to ad spending, conversion tracking, website structure or public accounts. The agent should present the proposed change, evidence and expected effect before approval where required. My advisory input does not automatically grant an agent permission to act in your accounts.

The core service is marketing advisory, workflow review and improvement of context, instructions, examples and checks. I can work with the person responsible for your agents and help specify the marketing requirements. Custom software development, hosting, production reliability and continuous incident monitoring require explicit technical ownership and a separate arrangement where needed. Review cadence and responsibilities are established for the engagement.

We establish a baseline and track both work quality and commercial outcomes. Work measures can include repeated errors, evidence quality, approval exceptions and time spent correcting outputs. Channel measures can include qualified leads, conversion quality, acquisition costs and relevant organic performance, allowing for sales cycles and other changes. Rankings, revenue and campaign returns are not guaranteed.

Either can work. A focused review can examine one important workflow and leave you with revised instructions, examples, tests and priorities. Ongoing advisory reviews new outputs, implemented changes, performance and exceptions at an agreed cadence. Start with the workflow that matters most, then use the findings to decide whether broader or continuing support is worthwhile.

Pricing is based on the work you need reviewed and how often you want input. To keep costs proportionate, we can start with a focused, one-off review of one workflow; ongoing support is optional. Before you commit, I provide a proposal and we compare the fee with a realistic estimate of avoidable spend, time saved and potential additional gross profit. The aim is for the business value to exceed the advisory cost. Send a short outline of your setup, main concern and available budget so I can recommend the smallest useful engagement.

Coaching focuses on developing your skills and confidence in using AI for marketing. AI Marketing Advisory focuses on the tools and agents already doing marketing work for your business: whether their recommendations are commercially sound, what context and instructions they need, how actions are reviewed and how results are measured. Coaching helps you learn how to do the work; advisory adds experienced review and direction to your existing workflow. The two services can complement one another.

Yes. Begin with a record of what changed, when it changed and the relevant account or website data. I review the likely effects, identify urgent issues and propose a recovery or testing sequence. Avoid applying another batch of automated fixes before understanding the first set of changes. Where technical restoration is required, I can coordinate marketing priorities with the person responsible for implementation.