Lead Generation Blog | Page 4

Clutch Recognizes Andrei Iunisov as Industry Leader

This 2019 award sheds light on my far-reaching expertise in digital marketing and lead generation. My competencies span across Europe and North America for both B2B and B2C companies and include various economy sectors. — Andrei Iunisov, CEO, Iunisov.com

According to an expert at Forbes, it can be a challenge to consistently generate...

How to pre-qualify leads effectively? Automated lead scoring.

It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.

For this...

How to Increase Referral Traffic and Installations from Microsoft AppSource?

From the early beginning of my work with VirtoSoftware we discovered that referral traffic has higher conversion rates than average values on our website. VirtoSoftware develops web parts and apps for SharePoint and Office 365. Our referral traffic mainly consists of users browsing the marketplace where we have to store our products, such as...

Best Practices of Outbound Lead Generation for B2B SaaS Using Cold Emails – 2024 Update

What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...