AI Is Becoming the New Buyer
Enterprise software purchase & procurement has entered a fundamental transformation. AI agents now perform the research tasks that human buyers traditionally executed through manual website visits and vendor comparisons. The shift represents more than workflow automation. It marks a complete restructuring...
I've been thinking about a recent SparkToro article, where they mentioned 68% of searches now end up without a click to a vendor website. That's less than one-third of Google searches now send clicks, and we can't do anything about it.
We need to accept the fact that demand generation can happen without an organic search visit to your...
The traditional methodologies governing defence procurement and contractor selection are experiencing a significant paradigm shift these days. Historically, defence contractors have relied primarily on established frameworks to secure contracts, including:
Capability Statements: Formal documents outlining corporate qualifications and...
It won't surprise anyone that procurement teams, government buyers and technical decision-makers are shifting their early-stage supplier research to AI search engines.
To understand how traditional corporate validation influences these AI systems my friends from OtterlyAI recently conducted a controlled 3-month experiment. They...
The era of great content driven by pure volume is dead. For nearly two decades, organic search engine marketing operated on a predictable formula: map out keyword gaps, build a content calendar, publish at pace, and watch organic visibility rise.
It was a game of volume and execution. But a major structural shift has broken that model...