It’s a nice problem to have - more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
For this...
From the early beginning of my work with VirtoSoftware we discovered that referral traffic has higher conversion rates than average values on our website. VirtoSoftware develops web parts and apps for SharePoint and Office 365. Our referral traffic mainly consists of users browsing the marketplace where we have to store our products, such as...
LinkedIn is the most powerful platform for online B2B lead generation. It has a massive audience of 850M+ business professionals, focuses on business-related connections, and offers many tools for quality lead generation and nurturing. In this article I will explore some ways to use LinkedIn as a lead generation tool for B2B businesses...
What is outbound lead generation?
Lead generation can be inbound and outbound. Inbound online lead generation attracts potential customers to your website, where the target action happens. It can be a trial or demo request, whitepaper or case study download, or something else — the key here is that visitors themselves have the intent for...
Back in 2008 I was an employee of Parallels, we were competing with VMware with our famous Parallels Desktop against VMware Fusion. This was a very interesting market situation with only 2 products having the same feature set and equal in price of $79,99.
I was responsible for affiliate marketing and revenue-driving promotions. The end of...