Landing page optimisation for B2B should improve commercially relevant enquiries, not merely the percentage of visitors who submit a form. Start by matching the page to the buyer's problem, measuring both form completion and sales acceptance, and testing changes against cost per accepted lead. A higher conversion rate can otherwise...
ChatGPT Ads are labelled paid placements shown separately from ChatGPT's answers to eligible users. Advertisers can create campaigns in Ads Manager, describe relevant conversation contexts, set bids and budgets, and track clicks or conversions. I have already launched ChatGPT Ads for 3 various businesses (2 Australian companies: one B2B and one...
A fractional chief marketing officer (CMO) is generally the better choice when a business needs someone to own marketing priorities, budgets and accountability. An agency is usually the better choice when strategy is already clear but specialist work cannot be delivered internally. Some businesses need both. The decision depends on the capability...
Key Takeaways
If you want to identify opportunities to improve SEM performance, try SEM audit.
Read the article to learn how SEM audit recommendations can boost conversion rates.
Explore the article to discover the contents of the audit, who should perform it and how to implement its outcomes.
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Key Takeaways
Multilingual PPC campaigns enable businesses to reach global markets.
Successful campaigns require localized keywords, culturally adapted ad copy, and high-quality landing pages.
Read on to learn how to drive better performance of your first multilingual SEM campaign.
The modern-day...