Nowadays, tech companies, especially high tech startups, face an unprecedented challenge: standing out in increasingly saturated markets, where inbound marketing strategies play a crucial role. As an example niche, with over 8000 martech solutions available as of 2024 and new SaaS companies launching daily, the tech sector is noisier than...
Introduction to account-based marketing (ABM)
Selling B2B products or services directly to the buying center of the highest-value accounts that are the best fit for your business is a dream for practically any B2B marketer. However, a significant amount of marketing time is spent working with accounts that are less valuable,...
Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While PPC advertising for consumer (retail) businesses is relatively common, B2B lead generation through PPC is more complex. However, customer journeys of B2B prospects might contain search engines at some stage, making pay-per-click...
Is it possible to optimize your brand or website for ChatGPT?
Implementing some form of optimization for content during the rise of ChatGPT and similar large language models is becoming increasingly important as time passes, especially for highly competitive industries. While AI-supported search interactions can significantly improve a...
It’s relatively standard for every advertiser to desire high ROIs while spending as little as possible on search engine marketing, or SEM. To achieve that, you’ll have to conduct a comprehensive SEM audit at regular intervals with a complete analysis report included for action.
What is an SEM audit?
You may already know what search...