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Social media can be successfully used to generate B2B leads in many different industries. But what is the best social media platform for B2B lead generation? While it is possible to generate leads using the majority of popular social media websites, some of them are better at specific tasks than the other ones. Today I’ll try to figure out how we can utilize various social platforms for B2B lead generation. This post includes social media lead generation strategies using Facebook, LinkedIn and ReddIt.

Creating a sizable demand for products and services is a surprisingly complicated task that a lot of companies tend to struggle with. It is very important, because if you will only satisfy the existing demand without generating a new one, even if your business is built on recurring revenue, you’ll find it difficult to grow revenues in future. The main goal of demand generation is to increase brand awareness, stimulate traffic growth and thus generate new leads. This applies for both B2C and B2B demand generation.

Outsourcing your lead generation is an action that could have drastically different results depending on whether you can do it right or not. However, it’s also important to discuss the basics of lead generation as a whole.

Lead generation online can be inbound and outbound. Inbound online lead generation attracts potential customers to your website where the target action happens. It can be a trial request, whitepaper download or something else — the key here is that visitors themselves have the intent for call-to-actions. Outbound lead generation is opposite, businesses reach out to potential clients themselves proactively by using online tools or telemarketing. In this post I would like to describe some strategies about online outbound lead generation which I was using in my works with B2B SaaS clients.