If you decide to start an online business in Russia, you need to take note of important information about the Russian digital market. According to statistics for 2018, there were 110 million Internet users in Russia, and about 58% of this number has made online purchases. The number of users is growing each year, so Russia is a very attractive region for digital marketing.
Search engine algorithms are not constant and changeable. The good news – this is why every self-respecting B2B SEO expert is in constant self-development. The bad news – the rules of the game, which only yesterday brought revenue or traffic suddenly stopped working and brought the marketing metrics down.
It’s a nice problem to have – more leads than the sales team can process. However, sometimes it’s not the high-quality leads and the pre-qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
We all know that enterprise software lead generation is different from the consumer one. When I was working in Parallels back in 2006 – 2009, we were just using several ways of lead (trial download) generation. One of the most popular was to send Google Ads visits to the product pages on the main website and the second one – to the separate landing pages.
Why do you need a landing page for a website or an e-store? Obviously, to generate leads or make online sales. In this case better conversion rates сan be ensured by the competent use of the user experience (UX) basic principles while landing page creation process.
