We all know that enterprise software lead generation is different from the consumer one. When I was working in Parallels back in 2006 – 2009, we were just using several ways of lead (trial download) generation. One of the most popular was to send Google Ads visits to the product pages on the main website and the second one – to the separate landing pages.
Why do you need a landing page for a website or an e-store? Obviously, to generate leads or make online sales. In this case better conversion rates сan be ensured by the competent use of the user experience (UX) basic principles while landing page creation process.
It’s quite normal that every advertiser wants to get high ROI while spending as little as they can for the most of every bit of money they put in the search ads. To do that, you’ll have to regularly conduct an audit of your search advertising in Google AdWords with a complete analysis report included.
Facebook is one of the hugest ad platforms available online and its size of inventory and targeting flexibility is awesome. However during digital marketing conferences and my personal conversations with colleagues I found out that their experience with Facebook advertising and enterprise B2B lead generation specifically was poor.
YouTube is basically the most popular video hosting platform in the world and has many opportunities for marketing products and services on it. However, it’s unusual to see YouTube in the digital marketing strategies for small and medium businesses and for B2B companies. It happens because YouTube marketing is meant to be expansive and mostly focused on brand awareness and not on traffic or lead generation.
