LinkedIn is the most powerful platform for B2B lead generation online. It has a huge audience, focuses on business-related connections and has a lot of different tools for lead generation andRead More
LinkedIn is the most powerful platform for B2B lead generation online. It has a huge audience, focuses on business-related connections and has a lot of different tools for lead generation andRead More
If you decide to start an online business in Russia, you need to take note of important information about the Russian digital market. According to statistics for 2018, there were 110 million Internet users in Russia, and about 58% of this number has made online purchases. The number of users is growing each year, so Russia is a very attractive region for digital marketing.
Lead quality and visitor identification It’s a common situation in B2B digital marketing when there are tons of incoming leads but the number of opportunities created from them is relatively low.Read More
It’s a nice problem to have – more leads than the sales team can process. However, sometimes it’s not the high-quality leads and the pre-qualification is required. This allows to better understand if there is a real project under the lead or it’s a potential project for the next 6-18 months or just an educational effort.
It’s quite normal that every advertiser wants to get high ROI while spending as little as they can for the most of every bit of money they put in the search ads. To do that, you’ll have to regularly conduct an audit of your search advertising in Google AdWords with a complete analysis report included.