LinkedIn is the most powerful platform for online B2B lead generation. It has a huge audience of 850M+ business professionals, focuses on business-related connections and has a lot of different tools…
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It’s a common situation in B2B digital marketing when there are tons of incoming leads but the number of opportunities created from them is relatively low. This is where the topic…
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It’s a nice problem to have – more leads than the sales team can process. However, sometimes these are not high-quality leads and the lead qualification is required. This allows to…
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From the early beginning of my work with VirtoSoftware we have discovered that referral traffic has higher conversion rates than average values on our website. VirtoSoftware develops web parts and apps…
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Once upon a time back in 2007 in Parallels we had a revenue problem. Well, we actually had it during all the time that I worked there even when our growth…
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