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Google Ads Audit: Structure & Checklist. Why Auditing Google AdWords Campaigns?

It’s quite normal that every advertiser wants to get high ROI while spending as little as they can for the most of every bit of money they put in the search ads. To do that, you’ll have to regularly conduct an audit of your search advertising in Google AdWords with a complete analysis report included.

Facebook B2B Marketing: Best Practices and Case Studies

Facebook is one of the hugest ad platforms available online and its size of inventory and targeting flexibility is awesome. However during digital marketing conferences and my personal conversations with colleagues I found out that their experience with Facebook advertising and enterprise B2B lead generation specifically was poor.

Video SEO on YouTube for small businesses. How to create and promote your YouTube channel and videos in search results with a limited budget?

YouTube is basically the most popular video hosting platform in the world and has many opportunities for marketing products and services on it. However, it’s unusual to see YouTube in the digital marketing strategies for small and medium businesses and for B2B companies. It happens because YouTube marketing is meant to be expansive and mostly focused on brand awareness and not on traffic or lead generation.

5 SEO marketing growth hacking ideas. How to improve your SEO ranking in 2020?

SEO growth hacking is a digital marketing activity that helps businesses to boost rankings in search engines, particularly in Google. Organizations usually come to growth hacking in SEO when their rankings get stuck in Google’s SERPs or their organic traffic stops growing. There can be several SEO growth hackers involved in the process:

The effective website development checklist. How to develop an SEO optimized website that converts from the start?

While the coding process is definitely a substantial part of website development – it’s not the only part of the whole process. The code itself takes care of the site’s visual appearance and its interaction with users. But the actual creation of the site through coding is just one step in the process of website development, which also includes completely different steps like prototyping, creating website’s structure, checking the site itself after it’s been created – even post-launch support is a part of that giant process of website development.