Digital Marketing Audit Services
Digital Website Audit
Website is the foundation of your digital strategy. After thorough research, I will provide a comprehensive assessment of the following website components: structure, content, design & UX, performance, technical SEO and website security. This analysis will cover the most important pages in the customer journey and will be supported by real-life data from Google Analytics and other systems. I will identify drawbacks and growth potential that can help transform your website into a lead generation machine and protect it from cyber threats.
Content Strategy Review
Creating compelling content, maximizing its inventory and optimizing it for distribution is what generates conversions. By leveraging Google Analytics and visitor sessions recordings, I will review how successfully your current content is consumed by your audience. But we will assess not only conversion performance, but also its engagement rates, SEO & GEO optimisation quality, consistency across channels and audience alignment. In addition, we will estimate opportunities to re-use or build upon your high-performing content to use it in different acquisition channels.
SEO & GEO Performance Evaluation
In this part of the audit, I will analyze your Google rankings, organic traffic performance, as well as your brand's visibility in AI search engines like ChatGPT, Google Gemini, Perplexity and others. This research contains on-page and off-page factors review, incl. your keyword & prompt strategy, content relevance and similarity, expertise, authority, trustworthiness and freshness, search intents and the size and quality of your backlink profile. I will assess, if your website suffered from any of Google algorithm updates or manual actions from Google. In addition, I will provide insight on improving your brand visibility and website citations in AI search engines.
PPC/SEM Advertising Assessment
If you run any type of PPC campaigns (Google, LinkedIn, Twitter, Reddit Ads), I will audit their objectives, settings, structure, ad formats, ad copy, targeting criteria and conversion tracking. In more detail, such SEM audits may include analyzing your bidding strategies, keyword match types, nekative keywords, topic exclusions and more. The outcome of such analysis will include recommendations on how to reduce wasted spend, increase conversions and ROAS of your campaigns.
Social Media & "Dark Social" Audit
Social media audit includes your accounts review, audience engagement, content performance, competitor benchmarks and paid campaigns assessment. It involves analyzing metrics like audience growth, engagement rates and conversions. Typically, such audit includes LinkedIn, Twitter, TikTok, Reddit, "dark social" channels and other emerging platforms. By optimizing your posting schedule, content topics, audience targeting and social listening processes after the audit, you will be able to significantly improve your social media marketing outcomes.
Competitor Analysis & Benchmarking
Using my own competitive intelligence methodology, I deeply analyze competitor data that includes their SEO, organic social, paid advertising, referral and email marketing strategies. I estimate their mediamix distribution, geotargeting, ad & content marketing budgets and even try calculating their number of leads or conversion rate when possible. This information allows you to fill in the gaps in your own digital strategy, find growth points, implement best practices, allocate budgets more effectively and ultimately improve your ROI.
Email Marketing & Automation Audit
This audit part covers the effectiveness of your email marketing strategies, incl. technical setup, list cleanliness and segmentation, templates design, responsiveness, compliance and messaging. We certainly look at your delivery and open rates, CTRs and conversions, but also control subscribers number performance, unsubscribes and bounces. As for automated nurturing, we analyze performance of your drip campaigns, triggered emails and nurturing sequences. As a result, you get both a list of quick wins and strategic enhancements for your email marketing & automation systems.
Analytics, Tracking and Customer Journey
The quality of data collection, KPI measurement and digital marketing reporting is being researched in this part of the audit. It ensures correct tracking pixels implementation, precise goal tracking and other vital settings in Google Analytics, data accuracy and consistency across channels and devices for reporting purposes. The customer journey audit includes analyzing client experience within different touchpoints, channel alignment, personalization opportunities in the funnel and low-performing funnel stages that generate abandonment. This provides actionable insights to improve conversion rates and engagement in all digital channels.
You need clarity. A digital marketing audit cuts through the noise.
Some Australian businesses run marketing without a clear picture of what’s working and what’s not. That is not normal, and needs to be changed.
The problem starts when you base decisions on guesswork, partial data, or vanity metrics. That leads to wasted budget, poor channel prioritisation, and slower growth.
A digital marketing audit is not just a report.
It is a systematic evaluation of your digital channels, performance, tracking, and conversion pathways. Its purpose is to show what drives real business outcomes in Australia’s market and what does not.
I focus on the parts that actually affect performance:
1. Channel effectiveness by real outcomes (not impressions)
2. Technical tracking health across web and analytics
3. SEO strength and localisation for Australian search
4. Paid media structure, targeting, and efficiency
5. Conversion paths that turn traffic into qualified leads
You focus on running the business.
I deliver a clear, actionable audit that reveals strengths, risks, and priority improvements.
Digital Marketing Audit Outcomes
What do you receive after completion?
● In-depth Audit PDF Document
● Prioritized Implementation To-Do List
● Implementation Guide for Your Agencies
● Hiring & HR Recommendations
● Online Audit Review Session
What can you expect after implementation?
● Improved ROAS & ROI
● Increased visibility across all channels
● More Leads & Online Sales
● Higher Lead-to-Opportunity Conversion
● Easier & Faster Deal Closing
My Clients
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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Testimonials
Want to Get an Example Digital Strategy Audit Plan for Your Situation & Objectives?
The Price of Digital Marketing Audit
The price of a digital marketing audit can vary significantly based on the objective, scope and size of your business (meaning the website and campaigns size). Basic audits that focus on a single channel or aspect, such as website, SEO or social media, may cost from AUD 1,000, while comprehensive research cost typically starts from AUD 2,500 (both excl. GST). Some agencies offer free audits as part of their service package, but I consider them to be heavily biased. It's important for the audit to be executed by agency or expert that is not financially interested in running your campaigns or modernizing your website.
Full Digital Strategy Audit vs. Per-Channel Assessment
A channel-specific review addresses only a single optimization aspect (which may not be enough to generate substantial impact on your KPIs), while a full-featured digital marketing audit allows to address a complete list of challenges and tackle more complex marketing issues. If you decide to have a full audit, you can understand how paid campaigns, SEO, content, website UX and customer funnels interact. For example, a single underperforming campaign could be the result of landing pages with low-quality UX, non-resonating messaging, content that doesn't appeal to your target audience and more. Such issues, swept under the rug by a per-channel review, can only be fully exposed by a full-on audit.
Digital Marketing Audit FAQ
What certifications & experience are required for expert auditing?
A solid foundation in PPC, SEO, web analytics, and other digital marketing domains is essential to delivering expert-level digital marketing audits. Certifications are very useful and can benefit your practical experience. For example, my area of expertise is a digital marketing generalist, and I have more than 18 years of worldwide experience with B2C & B2B companies both on the client and agency sides. I possess certifications from Google, LinkedIn and Twitter, and have published conversion rate optimization case studies. Being honored as a Global Leader by Clutch in 2023, awarded for PPC, SEO, and strategy expertise in 2024 by TechBehemots, I always aim to develop impactful results during the audit.
What metrics are indicators of success in a digital marketing audit?
Success is evaluated by increased website traffic, higher conversion rates, improved SEO rankings, stronger campaign ROI and better ROI / ROAS for your digital maketing investment.
How long does it take to perform a digital marketing audit?
The time for conducting a digital marketing audit varies based on the complexity and size of your business, typically falling within 2-6 weeks period.
Is it obligatory to implement the audit outcomes with your agency?
No, I don't require this. You are free to take the findings and retain another provider. However, as we already know your business inside out from the audit, we can deliver a highly competitive quote for implementation, allowing you to save costs and smoothen the process.
Why invest in a professional digital marketing audit instead of doing it in-house?
Hiring a professional to conduct a digital marketing audit offers a level of expertise and perspective that an internal team might not have, either from being too close to their work or lacking the time or experience needed to examine your entire marketing strategy. In addition, external audits are the ultimate impartial feedback; they review your tactics, effectiveness and strategies, identifying targets you would otherwise overlook.
What are the benefits of follow-up support after the audit?
Having follow-up support after a digital marketing audit with recommendations for improvement helps provide continuous direction to solve identified challenges, coach on freshly discovered drawbacks and pivot plans as needed based on real-time outcomes. Overall, such mini-coaching helps clients remain focused during the implementation process.
Get in touch
Feel free to ask me questions on digital marketing strategy audit services. I will try to reply you in 1 business day.
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Location
Adelaide, Australia