Generative Engine Optimisation (GEO) Services
AI Crawlability
I am proficient in optimising websites for AI crawlability by using correct robots.txt directives, structuring content with clean HTML, semantic tags, and schema markups to ensure that your contents are easily understood by AI systems.
Optimising for Retrieval
This involves me improving your content for AI-driven retrieval by structuring it into well-defined, semantically rich chunks that effectively align with how modern large language models like ChatGPT, Gemini, and Perplexity retrieve and generate answers to queries and prompts.
Trust & Authority
I enhance websites’ trust and authority signals by including expert bylines and sourcing reputable references to help scale your content’s trustworthiness in generative AI search results.
Most sites underperform in generative search because they are not built for it.
Traditional optimisation supports classic indexing and ranking.
Generative engines work differently. They synthesise, summarise, and answer based on how well content covers concepts, relationships, and context — not just keywords or links.
If your content is shallow, inconsistent, or fragmented, generative systems will skip it or use competitors’ material instead. Presence in search does not guarantee inclusion in generative answers.
Generative engine optimisation is about structuring content so AI systems can understand and select it. The focus shifts from “rank higher” to “be usable in answers and overviews.” Success is measured by how often your content is extracted, cited, or synthesised by AI platforms.
This work evaluates how well your existing content aligns with emerging retrieval and answer logic. It diagnoses where content lacks semantic depth, where concepts are buried, and where structural gaps prevent confident selection by generative models.
The outcome is not more pages.
It is content that generative search systems can use reliably.
You direct your message and positioning.
I ensure your content is positioned to be chosen by generative engines.
What Differentiates My GEO Services?
Business Benefits
● Proven Case Studies
● Tools to Track Visibility in AI
● Cost-Effective, Retrieval-Optimised Copywriting
● Simple Contract without Lock-Ins
Service Benefits
● Transparent Reporting
● Direct Communication
● In-house Processes Integration
● Strategic Partnership Approach
Advanced SEO Portfolio
Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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Enterprise Backup: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Free Evaluation Offer: Improve Visibility In AI Search With GEO Audit
Determining whether or not investing in GEO strategies would be beneficial for your company can sometimes be difficult. How about I help bring some clarity by showing you exactly how optimising your website for AI search engines like ChatGPT, Google AI Overviews and Perplexity can significantly boost your visibility and ROI, using my free GEO audit.
This comprehensive analysis, when used, will help to show you exactly how the optimisation of your content for AI-driven search can increase organic exposure, improve user engagement, and generate more leads & Conversions.
What's included:
- Target prompts research based on the audience and AI search behavior
- Recommendations about content structuring and optimisation for retrieval
- Insights into potential methods to improve authority for AI search engines
Don’t skip this opportunity to get ahead of the curve and scale your reach in AI-driven search using proven GEO strategies.
Traditional SEO vs. Generative Engine Optimisation
Traditional SEO is primarily focused on optimising websites for keyword-based search engines by improving on-page elements, backlink profiles, technical structure, and content relevance. The major goal is to achieve a high ranking in the search engine results page (SERP) by targeting specific search queries and aligning with known algorithms.
GEO, on the other hand, is designed for AI-powered search experiences such as ChatGPT, Perplexity, Google Gemini, and Google AI Overviews, which retrieve, chunk, and generate answers directly from the web sources, without showing traditional links.
GEO optimisation requires a completely different mindset that emphasizes structured, semantically-rich content that can be easily parsed and cited by large language models.
Instead of optimising for clicks, GEO is much more concerned about content retrievability, authority & trust signals, and prompt-level relevance to help ensure that your content is included in AI-generated responses. As AI search continues to grow in marketing value, it is more important to maintain visibility in a rapidly evolving digital landscape.
| Aspect | Traditional SEO | Generative Engine Optimisation (GEO) |
|---|---|---|
| Primary Focus | Ranking in keyword-based search engine results | Inclusion and citation in AI-generated answers (e.g., ChatGPT, Perplexity, Google AI Overviews & AI Mode) |
| Optimisation Target | Search engines using traditional algorithms | AI models that retrieve, chunk, and synthesize information |
| Objective | Drive organic traffic via clicks from search results | Maximize retrievability and visibility in AI responses |
| Content Strategy | Search intent and content relevance | Structured, semantically-rich content that is optimised for LLM retrieval |
| Technical Approach | On-page SEO, site speed optimisation, and mobile friendliness | Clear headings, schema markup, and consistent structure for chunking |
| Success Metric | High SERP rankings and increased organic traffic | Citation frequency in AI responses, brand visibility in AI summaries |
| Trust & Authority Signals | Domain authority, backlink profile | Transparent authorship, expertise, citations, credibility signals |
| User Journey | Search – Click - Website | Query – Instant Answer from AI – Brand Mention or Citation |
| Future Relevance | Still important but challenged by AI search adoption | Rapidly growing in importance as AI search expands |
Cost of GEO
The cost of implementing GEO strategies varies for different customers, depending on factors like:
- Your current content amount and production process
- Competitiveness of your industry
- The extent of your GEO objective
Compared to traditional SEO, GEO investments are even more content-driven and are more shifted towards rewriting, restructuring, and semantically-enriching existing material to make it retrievable and citable by AI systems. In addition to the text, AI systems frequently surface YouTube videos and images, therefore making content reuse another possible investment. It may also involve prompt-based content planning and expert-driven authority building.
GEO demands significant expertise in AI behavior, prompt engineering, and search intent mapping within language models. Several businesses may need to handle certain upfront costs for content strategy shift, one-time technical optimisation for LLM crawling, and AI search prompt testing. However, as the competition for AI-generated visibility continues to grow, early adoption and investment in GEO can help to provide a strong 1st-mover advantage and compounding returns over time, especially as generative search becomes a major discovery avenue.
Why Hire an External GEO Expert Instead of an Internal Team?
Generative engine optimisation (GEO) is a fast-developing field that demands a comprehensive understanding of how LLM systems like ChatGPT, Perplexity, and Google AIO interpret, chunk, and synthesize web content.
Most internal teams, including very experienced SEO professionals, are not yet acquainted with the specialized knowledge required for successful GEO optimisation, which is needed to align content with AI retrieval models or optimise for prompt-based queries. Hiring an external GEO expert provides you with quick access to cutting-edge strategies, tools, and insights without the learning curve or the overhead of training an in-house team.
An external GEO expert brings about cross-industry experience, real-world testing results, and a fresh perspective to the table – all of which help to uncover opportunities your internal team might overlook. GEO experts can quickly audit your content through an AI lens, restructure key pages for maximum retrievability, and provide strategic recommendations that are optimised for the AI-driven search landscape.
When you work together with an expert, you get to fast-track implementation, avoid costly missteps, and ensure that your brand is highly visible in the next era of search without having to relocate your internal resources or reinvent your SEO playbook.
Generative Engine Optimisation FAQ
What is generative engine optimisation (GEO)?
GEO can be described as a process that involves the enhancement of your web content with the aim of making it visible and cited by AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. It majorly focuses on structuring content so that it can easily be retrieved, chunked, and synthesized into AI-generated answers.
Why does GEO matter now?
As people increasingly turn to AI assistants everyday, traditional web search traffic keeps declining gradually. GEO ensures that your brand is represented in AI-generated responses and this helps to keep both your brand and content visible in this evolving age.
What does a GEO service include?
A typical GEO service consists of strategies such as prompt & topic research, restructuring content for AI retrievability, optimising semantic markup, strengthening trust and authority signals, and monitoring how the brand surfaces in AI-generated outputs.
How do you measure the success of GEO activities?
Every GEO activity is evaluated for success by monitoring how often your web content is retrieved, cited, or appears in AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI Overviews. Examples of key indicators that are looked out for include; visibility in AI search responses, increases in branded or unlinked mentions, growth in organic traffic from AI-assisted platforms, and conversions attributed to AI-driven discovery paths.
How long does it take to see results from GEO?
The time when GEO strategies start to yield results varies in different customers depending on their starting point. However, most businesses start to see improvements in their visibility in within 8-16 weeks of implementation. Since AI models continuously adapt, GEO is an ongoing strategy that builds long-term exposure and authority.
Where can I learn more about GEO content optimisation?
You can explore two in-depth guides that explain GEO from both strategic and practical perspectives. Start with the ChatGPT optimisation blog post to understand how AI retrievability, entity mapping and semantic structure improve your brand’s visibility. Then, read the Google AI Mode & AI Overviews optimisation guide, which shows how to apply these principles specifically to Google's AI platforms. Together, they offer a complete overview of how to make your content discoverable, understandable and cite-worthy.
What tools do you use for generative engine optimisation audit?
A GEO audit uses specialised tools: Otterly AI, Qforia, Relevance Doctor, Google Search Console and general mathematical tools for the calculation of semantic similarity. You can find more information about GEO tools in my recent blog.
Get in touch
Feel free to ask me questions on my GEO services. I will try to reply you in 1 business day.
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