Digital Marketing Audit Services
Digital Website Audit
Website is the foundation of your digital strategy. After thorough research, I will provide a comprehensive assessment of the following website components: structure, content, design & UX, performance, technical SEO and website security. This analysis will cover the most important pages in the customer journey and will be supported by real-life data from Google Analytics and other systems. I will identify drawbacks and growth potential that can help transform your website into a lead generation machine and protect it from cyber threats.
Content Strategy Review
Creating compelling content, maximizing its inventory and optimizing it for distribution is what generates conversions. By leveraging Google Analytics and visitor sessions recordings, I will review how successfully your current content is consumed by your audience. But we will assess not only conversion performance, but also its engagement rates, SEO & GEO optimisation quality, consistency across channels and audience alignment. In addition, we will estimate opportunities to re-use or build upon your high-performing content to use it in different acquisition channels.
SEO & GEO Performance Evaluation
In this part of the audit, I will analyze your Google rankings, organic traffic performance, as well as your brand's visibility in AI search engines like ChatGPT, Google Gemini, Perplexity and others. This research contains on-page and off-page factors review, incl. your keyword & prompt strategy, content relevance and similarity, expertise, authority, trustworthiness and freshness, search intents and the size and quality of your backlink profile. I will assess, if your website suffered from any of Google algorithm updates or manual actions from Google. In addition, I will provide insight on improving your brand visibility and website citations in AI search engines.
PPC/SEM Advertising Assessment
If you run any type of PPC campaigns (Google, LinkedIn, Twitter, Reddit Ads), I will audit their objectives, settings, structure, ad formats, ad copy, targeting criteria and conversion tracking. In more detail, such SEM audits may include analyzing your bidding strategies, keyword match types, nekative keywords, topic exclusions and more. The outcome of such analysis will include recommendations on how to reduce wasted spend, increase conversions and ROAS of your campaigns.
Social Media & "Dark Social" Audit
Social media audit includes your accounts review, audience engagement, content performance, competitor benchmarks and paid campaigns assessment. It involves analyzing metrics like audience growth, engagement rates and conversions. Typically, such audit includes LinkedIn, Twitter, TikTok, Reddit, "dark social" channels and other emerging platforms. By optimizing your posting schedule, content topics, audience targeting and social listening processes after the audit, you will be able to significantly improve your social media marketing outcomes.
Competitor Analysis & Benchmarking
Using my own competitive intelligence methodology, I deeply analyze competitor data that includes their SEO, organic social, paid advertising, referral and email marketing strategies. I estimate their mediamix distribution, geotargeting, ad & content marketing budgets and even try calculating their number of leads or conversion rate when possible. This information allows you to fill in the gaps in your own digital strategy, find growth points, implement best practices, allocate budgets more effectively and ultimately improve your ROI.
Email Marketing & Automation Audit
This audit part covers the effectiveness of your email marketing strategies, incl. technical setup, list cleanliness and segmentation, templates design, responsiveness, compliance and messaging. We certainly look at your delivery and open rates, CTRs and conversions, but also control subscribers number performance, unsubscribes and bounces. As for automated nurturing, we analyze performance of your drip campaigns, triggered emails and nurturing sequences. As a result, you get both a list of quick wins and strategic enhancements for your email marketing & automation systems.
Analytics, Tracking and Customer Journey
The quality of data collection, KPI measurement and digital marketing reporting is being researched in this part of the audit. It ensures correct tracking pixels implementation, precise goal tracking and other vital settings in Google Analytics, data accuracy and consistency across channels and devices for reporting purposes. The customer journey audit includes analyzing client experience within different touchpoints, channel alignment, personalization opportunities in the funnel and low-performing funnel stages that generate abandonment. This provides actionable insights to improve conversion rates and engagement in all digital channels.
You need clarity. A digital marketing audit cuts through the noise.
Some Australian businesses run marketing without a clear picture of what’s working and what’s not. That is not normal, and needs to be changed.
The problem starts when you base decisions on guesswork, partial data, or vanity metrics. That leads to wasted budget, poor channel prioritisation, and slower growth.
A digital marketing audit is not just a report.
It is a systematic evaluation of your digital channels, performance, tracking, and conversion pathways. Its purpose is to show what drives real business outcomes in Australia’s market and what does not.
I focus on the parts that actually affect performance:
1. Channel effectiveness by real outcomes (not impressions)
2. Technical tracking health across web and analytics
3. SEO strength and localisation for Australian search
4. Paid media structure, targeting, and efficiency
5. Conversion paths that turn traffic into qualified leads
You focus on running the business.
I deliver a clear, actionable audit that reveals strengths, risks, and priority improvements.
Digital Marketing Audit Outcomes
What do you receive after completion?
● In-depth Audit PDF Document
● Prioritized Implementation To-Do List
● Implementation Guide for Your Agencies
● Hiring & HR Recommendations
● Online Audit Review Session
What can you expect after implementation?
● Improved ROAS & ROI
● Increased visibility across all channels
● More Leads & Online Sales
● Higher Lead-to-Opportunity Conversion
● Easier & Faster Deal Closing
My Clients
Enterprise Backup: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
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AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
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Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
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B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
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Salesforce Data Management: Scaling Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Testimonials
Want to Get an Example Digital Strategy Audit Plan for Your Situation & Objectives?
The Price of Digital Marketing Audit
The price of a digital marketing audit can vary significantly based on the objective, scope and size of your business (meaning the website and campaigns size). Basic audits that focus on a single channel or aspect, such as website, SEO or social media, may cost from AUD 1,000, while comprehensive research cost typically starts from AUD 2,500 (both excl. GST). Some agencies offer free audits as part of their service package, but I consider them to be heavily biased. It's important for the audit to be executed by agency or expert that is not financially interested in running your campaigns or modernizing your website.
Full Digital Strategy Audit vs. Per-Channel Assessment
A channel-specific review addresses only a single optimization aspect (which may not be enough to generate substantial impact on your KPIs), while a full-featured digital marketing audit allows to address a complete list of challenges and tackle more complex marketing issues. If you decide to have a full audit, you can understand how paid campaigns, SEO, content, website UX and customer funnels interact. For example, a single underperforming campaign could be the result of landing pages with low-quality UX, non-resonating messaging, content that doesn't appeal to your target audience and more. Such issues, swept under the rug by a per-channel review, can only be fully exposed by a full-on audit.
Digital Marketing Audit FAQ
What certifications & experience are required for expert auditing?
A solid foundation in PPC, SEO, web analytics, and other digital marketing domains is essential to delivering expert-level digital marketing audits. Certifications are very useful and can benefit your practical experience. For example, my area of expertise is a digital marketing generalist, and I have more than 18 years of worldwide experience with B2C & B2B companies both on the client and agency sides. I possess certifications from Google, LinkedIn and Twitter, and have published conversion rate optimization case studies. Being honored as a Global Leader by Clutch in 2023, awarded for PPC, SEO, and strategy expertise in 2024 by TechBehemots, I always aim to develop impactful results during the audit.
What metrics are indicators of success in a digital marketing audit?
Success is evaluated by increased website traffic, higher conversion rates, improved SEO rankings, stronger campaign ROI and better ROI / ROAS for your digital maketing investment.
How long does it take to perform a digital marketing audit?
The time for conducting a digital marketing audit varies based on the complexity and size of your business, typically falling within 2-6 weeks period.
Is it obligatory to implement the audit outcomes with your agency?
No, I don't require this. You are free to take the findings and retain another provider. However, as we already know your business inside out from the audit, we can deliver a highly competitive quote for implementation, allowing you to save costs and smoothen the process.
Why invest in a professional digital marketing audit instead of doing it in-house?
Hiring a professional to conduct a digital marketing audit offers a level of expertise and perspective that an internal team might not have, either from being too close to their work or lacking the time or experience needed to examine your entire marketing strategy. In addition, external audits are the ultimate impartial feedback; they review your tactics, effectiveness and strategies, identifying targets you would otherwise overlook.
What are the benefits of follow-up support after the audit?
Having follow-up support after a digital marketing audit with recommendations for improvement helps provide continuous direction to solve identified challenges, coach on freshly discovered drawbacks and pivot plans as needed based on real-time outcomes. Overall, such mini-coaching helps clients remain focused during the implementation process.
Get in touch
Feel free to ask me questions on digital marketing strategy audit services. I will try to reply you in 1 business day.
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Location
Adelaide, Australia