What the audit may reveal & What I would recommend
Your competitors appear when buyers compare providers, but your brand is missing. You may be visible for general questions without being considered during supplier selection.
Review the comparison questions you are absent from and identify gaps in your product pages, case studies and external coverage.
Your brand is mentioned, but its capabilities are described incorrectly. Answers may contain outdated features, inaccurate positioning or confusion about who your service suits.
Examine the cited sources, identify conflicting information and prioritise corrections across your website and relevant third-party profiles.
Third-party websites feature prominently in answers recommending competitors. The sources cited may include industry publications, review platforms and specialist directories.
Identify relevant sources where your business is absent or poorly represented, then assess realistic opportunities to improve coverage.
Your articles receive citations, but your brand rarely receives recommendations. Being used as an information source does not necessarily mean being shortlisted as a supplier.
Separate citation performance from brand recommendations, then assess whether your content addresses commercial evaluation as well as informational questions.
WHAT HAVE MY AI VISIBILITY AUDITS UNCOVERED?
Strong service visibility, but gaps in buyer questions
What I found
One business appeared regularly in recommendations for its
core services. Its commercial pages also received citations.
However, questions about requirements, preparation and
choosing a service exposed gaps hidden by the overall
mention count.
What I recommended
Improve the service pages already receiving citations and
develop practical guidance for questions where coverage
was weak. Review relevant third-party sources cited in
the answers for opportunities beyond the company’s website.
Why it mattered
The audit identified specific content gaps, giving the
business a clearer basis for prioritising improvements.
More mentions, but competitors appeared higher
What I found
Another business led the tracked competitors by total
mentions, but some competitors appeared higher on average
when recommended. Visibility varied between services.
Its homepage and commercial pages received substantially
more citations than the blog articles reviewed.
What I recommended
Assess priority services individually, strengthen information
on relevant commercial pages and review older content still
being cited. Track recommendation prominence alongside
mention frequency.
Why it mattered
The overall lead concealed opportunities within individual
services. The audit supported targeted improvements rather
than a general increase in blog publishing.
| Deliverable | What it includes |
|---|---|
| Agreed research scope | A documented set of prompts, grouped by buyer intent, with the competitors, target markets and AI platforms included in the audit. |
| AI visibility baseline | Your brand mentions, share of voice and website citations by platform and topic, with measurement dates. |
| Brand accuracy assessment | Examples of how AI platforms describe your business, highlighting factual errors, outdated information and positioning gaps. |
| Citation and source analysis | Analysis of your cited pages and relevant third-party sources appearing in answers about your category and competitors. |
| Prioritised action plan | Recommended changes with affected pages or sources, supporting findings, reasons for prioritisation and suggested owners. |
| Results walkthrough and measurement plan | A one-hour session to discuss the findings, answer questions and agree how and when to remeasure visibility after implementation. |
AI Visibility Audit Services in Australia
Prompts Research & Modelling
I identify the prompts (questions) your customers ask AI platforms when researching products, services, or comparing providers. The prompt set covers commercial, informational, comparison, local, and problem-based search intents. It is based on real data from Google Search Console and also on prompt modelling tools.
Brand Mentions & Coverage Analysis
I measure how frequently your company appears across the tracked prompts and selected AI platforms. The analysis covers total brand mentions, share of brand voice across all prompts/competitors, average position, and visibility by platform (ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, CoPilot and others).
Share of Voice & Benchmarking
I compare your AI visibility with the brands appearing for the same customer questions (prompts). This reveals which competitors receive the most mentions, the strongest average positions, and the largest share of voice.
AI Brand Sentiment Analysis
I analyse how AI platforms describe your company and whether the context is positive, neutral, or negative. The audit also determines whether your brand is presented as a primary recommendation, a secondary option, or a passing reference.
Domain Citation Analysis
I measure how frequently AI systems cite your website when generating answers. This shows whether AI platforms simply recognise your brand or actively rely on your website content as an authoritative source.
Most-Cited Content Analysis
I identify the website pages that receive the most citations across the monitored AI platforms. This highlights your strongest content assets and reveals which pages should be expanded, updated, or replicated.
Learn how AI platforms represent and perceive your business
Many companies invest in AI search and content for it without knowing precisely whether AI platforms actually recommend their brand, cite their website, or favour their competitors.
The problem begins when AI visibility is evaluated through occasional manual searches. AI-generated answers are personalised and vary by prompt, platform, wording, intent, and time. A few isolated searches cannot provide a reliable picture of performance.
The AI visibility audit is a systematic evaluation of your brand’s presence across relevant AI-generated answers using one of the leading tracking tools - Otterly AI. It shows where your company appears, how prominently it is positioned, which sources influence the answers. In addition to this, I emphasize what needs to change to improve visibility.
AI Visibility Audit Outcomes
What do you receive after completion?
● Audit in the PDF form
● Prioritised set of recommendations
● 1-hour session to discuss outcomes
● Post-audit implementation support
What could you expect after implementation?
● More frequent brand recommendations
● Greater website citation coverage
● Improved AI share of voice
● Stronger competitive positioning in AI search
My Clients
SharePoint SaaS: Scaling Global Demand Generation for a Leading Apps Vendor
Challenge Limited organic visibility and low inbound trial downloads in a competitive SharePoint software market. Needed to generate qualified demand across North America, Europe, ANZ, and LATAM. Required a scalable acquisition strategy to support long B2B software buying cycles. Role Fractional CMO & Head of Growth Results Built a scalable global demand generation engine supporting…
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BIM Software: Scaling Global Demand Generation and Pipeline Growth
Challenge Needed to establish category leadership in the highly competitive BIM software market. Required a scalable demand generation engine to support global growth across North America, Western Europe, MENA, and ANZ. Needed to consistently generate and nurture qualified opportunities through a 3–6 month enterprise buying cycle. Role Fractional CMO & Head of Growth Results Generated…
Read More
AI Fashion Design SaaS: Building a Predictable Growth Engine
Challenge Organic growth was impacted by a Google Core Update and inconsistent acquisition performance. Needed to identify scalable growth channels while maintaining strict CAC and ROI targets. Required optimisation of the entire customer journey from acquisition to paid conversion. Role Fractional CMO & Head of Growth Results Recovered organic visibility and resumed growth in key…
Read More
Fintech SaaS: Building Organic Growth in a Competitive Search Market
Challenge Needed to compete against established fintech players for highly competitive subscription-tracking keywords. Existing website platform created technical SEO limitations that constrained growth. Required a scalable acquisition strategy across North America, the UK, and ANZ. Role Head of Search Growth Results Led a complete website platform migration to remove growth-limiting technical constraints and improve search…
Read More
B2B eCommerce Platform: Scaling Global Demand Generation and Market Visibility
Challenge Needed to compete in a crowded B2B commerce market against established enterprise platforms. Required stronger visibility for high-value commercial keywords related to eCommerce, marketplaces, and eProcurement. Needed a scalable lead generation engine across North America, Western Europe, and APAC. Role Head of Digital Marketing Results Increased daily organic traffic from 150 to 450 visitors,…
Read More
Microsoft Data Protection: Building Enterprise Demand Generation in Cybersecurity
Challenge Generated fewer than 5 leads per month in a competitive cybersecurity market. Needed to increase visibility and credibility among enterprise and government buyers. Required a scalable demand generation strategy across DACH, Nordics, and ANZ despite 6–12 month sales cycles. Role Fractional CMO & Head of Growth Responsibilities Go-to-Market (GTM) Strategy Demand Generation Marketing Operations…
Read More
Creative Operations SaaS: Building Organic Growth and Category Visibility
Challenge Needed to establish category awareness in a crowded creative technology and marketing operations market. Required visibility for both high-volume awareness keywords and high-intent commercial search terms. Needed a scalable acquisition engine capable of generating qualified demand without relying solely on paid channels. Role Head of Search Growth Results Built an organic acquisition engine from…
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Salesforce Data Management SaaS: Building Global Demand Generation
Challenge Needed to compete in the highly competitive Salesforce ecosystem against larger and better-funded vendors. Required stronger visibility across data management, backup, archiving, and compliance categories. Needed a scalable demand generation engine capable of supporting enterprise pipeline growth across multiple global markets. Role Head of Search Growth Results Increased visibility across strategic Salesforce data management,…
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Enterprise Backup Platform: Scaling Enterprise Demand Generation Against IBM, Dell and Veeam
Challenge Global enterprise backup market Limited budget Strong incumbents Role Fractional Head of Growth / Marketing Leadership Responsibilities GTM strategy Demand generation Marketing operations Revenue forecasting International expansion Sales alignment Results Leads: 300 → 10,000 annually Opportunities +150% CPL 5x below industry benchmark Expansion into North America, Europe, LATAM and ANZ
Testimonials
Not Sure Where to Start with AI Visibility?
You may have seen your competitors mentioned in ChatGPT or Google AI results while your company is absent. Or perhaps your brand appears, but you do not know whether AI platforms cite your website or recommend you for the questions your customers actually ask.
In a free 60-minute session, we can discuss your products, target markets and the questions buyers ask when comparing providers. I will help you identify what an AI visibility audit should measure for your business and which areas deserve investigation first. No formal brief is required.
What we can discuss:
- The products, services and markets you want to assess
- Questions potential customers may ask AI platforms
- Competitors you want to compare against
- Whether brand mentions, website citations or both matter most
- A practical scope for the audit and its next steps
You will speak with me directly. The session is an initial assessment of your situation, with no obligation to commission an audit.
AI Visibility Audit in Adelaide
I’m based in Adelaide, South Australia, and work with companies locally and across Australia. Audits can be delivered completely remotely, while Adelaide-based clients also have the option of local strategy sessions where useful. The service is particularly relevant to B2B, SaaS, technology and professional-services companies that want to understand how AI platforms represent their brand before investing further in GEO, content or digital PR.
AI Visibility Audit Price
The price of an AI visibility audit depends on the number of products or services being analysed, target markets, competitors, prompts and AI platforms.
A focused audit covering one service category and a limited prompt/AI engine set may start from AUD 1,000 excl. GST. All the external tools required for the audit, such as tracking in Otterly AI and others, are billed directly from the customer additionally.
The audit is conducted independently. Its purpose is to provide an objective assessment of your AI visibility rather than automatically recommend additional marketing services.
AI Visibility Audit FAQ
Which AI platforms can be included?
The audit may include ChatGPT, Google AI Overviews, Google AI Mode and Gemini, Perplexity, Microsoft Copilot and Claude.
How are prompts selected for the audit?
Prompts are selected according to your products, services, target audience, market, customer journey, competitors, and business objectives. They are either taken from Google Search Console API exporting or are modelled using tools in Otterly AI.
Do you optimise websites during the audit?
The audit itself is purely strategic. You receive a prioritised report explaining what should be improved, why it matters, and the expected impact. If required, I can also assist with implementation as a separate engagement.
How long does the audit take?
Most audits are completed within one to two weeks depending on the size of your website, the number of products or services analysed, and the competitive landscape.
Can you compare us against our competitors?
Yes. One part of the audit analyses how often competitors are recommended instead of your business, what content AI systems prefer, and where your brand has opportunities to gain visibility.
Will you test real prompts used by potential customers?
Yes. Rather than relying only on automated prompt modelling, the audit includes testing realistic commercial and informational prompts taken from your Google Search Console data.
Is AI visibility even measurable?
Yes, although it differs from traditional rankings. Because AI responses are probabilistic, repeated measurements provide a more reliable picture than a single test. That's why audit should be based on statistically significant amount of data.
Do I need ongoing GEO services after the audit?
Not necessarily. Some organisations implement the recommendations internally, while others engage ongoing support to execute content improvements, technical optimisation, digital PR, authority building and continuous AI visibility monitoring.
Do you provide AI visibility audits in Adelaide?
Yes. I’m based in Adelaide and work with companies in South Australia and across Australia. Audits are usually delivered remotely, with local sessions available for Adelaide-based clients where useful.
Can you analyse AI visibility specifically for the Australian market?
Yes. Prompt sets, competitors and customer questions can be tailored to Australia.
Is an AI visibility audit the same as an AI search or findability audit?
AI visibility audit examines brand recommendations, representation and citations in AI answers. “Findability audit” can describe a broader assessment of how customers discover a business, so the scope should be agreed explicitly.
Get in touch
Feel free to ask me questions on AI visibility audit. I will try to reply you in 1 business day.
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Email
[email protected] -
LinkedIn
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Location
Adelaide, Australia