B2B Technology: Halving the Cost Per Lead & Delivering 35% lead form completion rate

Challenge

• Generate relevant B2B leads from a specialised professional audience.
• Keep acquisition costs within the campaign’s target.
• Make it easy for interested prospects to submit their details.

Role

LinkedIn Advertising / B2B Lead Generation Consultant

Responsibilities

• Develop LinkedIn lead generation campaigns.
• Align audience targeting, content offers and advertising messages.
• Use LinkedIn Lead Gen Forms to capture enquiries within the platform.
• Monitor form completion and cost per lead.

Results

• Achieved a 35% lead form completion rate.
• Delivered leads at 50% of the target cost per lead.
• Campaign results featured in an official LinkedIn case study.