Browsing Tagb2b

PPC B2B Lead Generation: Best Practices and Case Studies in 2024

Pay-per-click (PPC) advertising is widely used for customer acquisition in both B2C and B2B economy sectors. While PPC advertising for consumer (retail) businesses is relatively common, B2B lead generation through PPC is more complex. However, customer journeys of B2B prospects might contain search engines at some stage, making pay-per-click...