WHAT'S BLOCKING YOUR ORGANIC GROWTH?

Technical SEO, E-E-A-T & Content Audit

Technical SEO issues prevent your website from being crawled and indexed. Your content needs to be helpful and highlight your personal experience, niche expertise, authoritativeness and trustworthiness (E‑E‑A‑T). Not to mention it can't be surface-level and AI-generated on scale.

As an independent SEO consultant, I provide unbiased audits that uncover hidden technical SEO problems, evaluate content quality against Google’s helpful content, E-E-A-T and AI policies, and deliver a prioritized roadmap for improvement.
Technical SEO, E-E-A-T & Content Audit

What Exactly I Check During the Audit?

Crawlability & Indexation

The ultimate goal of technical SEO audits is to eliminate crawling and indexing issues. I audit how Google, Bing and AI search bots crawl and index your website and identify issues that can dilute rankings. If your new website is not getting indexed for some time, this audit can uncover this problem and propose ways to tackle it.

Website Look in SERPs

Most pages rank, but very few stand out in search results. I review your structured data to unlock rich results and improve how your listings appear. I also work to influence SERP enhancements like the Google Knowledge Panel, where possible, to ensure your brand is presented accurately and consistently.

Performance & Core Web Vitals

I assess your site's Core Web Vitals metrics to pinpoint what slows pages down and reduces both rankings and conversions. Apart from page speed, I also address visual stability issues (layout shifts), ensuring your pages are fast, stable and responsive. Of all the things can be optimised, I only work on those that bring business results.

Content quality & E-E-A-T assessment

I evaluate your content quality through the lens of Google’s “helpful content” principles, quality rater guidelines and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework. This includes reviewing trust signals and author credibility, while also flagging outdated or low-effort pages that weaken site quality.

Content AI Search Readiness

I assess how well your content can be retrieved and cited by AI systems (Google AI Overviews/AI Mode, ChatGPT, Gemini and others). This includes structure, chunking, clarity, and semantic similarity assessment. The goal is to make your content semantically closer to your target prompt cluster.

Security & Trust Signals

I check HTTPS setup, mixed content, and visible trust elements (case studies, About pages, company policies, contact info, etc). These are small signals individually, but together they impact both rankings and conversion rates.

Why focus on technical SEO & E‑E‑A‑T now?

E-E-A-T compliance is an important SEO requirement, especially for YMYL topics, because Google increasingly evaluates the author’s first-hand experience, expertise, authority, and trustworthiness. That’s why it’s no longer enough to publish “good-looking” content — you need proof of real-world experience through elements like case studies, testimonials, and credibility signals that strengthen trust. At the same time, Google updates its algorithms frequently, and low-quality or unhelpful content can drag down the performance of an entire domain, which is why removing, consolidating, or meaningfully improving weak pages is often necessary instead of leaving them live.

Non-biased Audit Process

Proven Methodology

19 Years of Experience

All Google Certifications

Implementation Support

Technical SEO, E-E-A-T & Content Audit Outcomes

What You Receive After Completion

● Comprehensive audit report
● Content recommendations
● Implementation plan
● Online review session

What You Can Expect After Implementation

● Improved search rankings
● Better indexing & crawlability
● Higher trust & authority
● Future‑proof content

Portfolio

Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)

This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)

Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform

This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company

This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor

The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor

This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS

This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform

We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor

This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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SEO, GEO, Google and LinkedIn Ads for a SaaS AI Fashion Design Platform

This customer is an innovative AI-powered fashion design platform targeting professional designers and apparel brands. At the start of the engagement, the product had early traction but faced three constraints: Organic visibility volatility, including impact from a Google Core Update Over-reliance on experimental content and unvalidated acquisition channels Limited conversion optimisation across sign-up, trial and…
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Pricing

The audit pricing depends on the size of your website, the complexity of your case, and the depth of technical + editorial analysis required. Smaller websites with a limited number of priority pages typically require a lighter diagnostic, while larger platforms with multiple page types, scaling content, and historical SEO issues demand a deeper audit approach across crawlability, indexation, performance, and authority signals.

Basic account audit costs AUD 1,000 excl. GST, while more sophisticated analysis with unique audit objectives can raise the price up to AUD 3,000 excl. GST for advanced audits.

Independent Auditor Advantages

Many businesses invest in SEO consistently, publish content, build links, and apply technical fixes, yet still experience slow organic growth. The reason is often not effort, but the lack of an objective diagnostic that identifies what is structurally limiting performance. This is where an independent technical SEO and content auditor becomes valuable, especially when internal teams don’t have a senior SEO specialist who can validate strategy without bias.

Agencies are naturally incentivized to protect existing strategy decisions, even when performance requires a more fundamental rebuild or change in direction. An independent audit is designed to provide a neutral, high-clarity assessment focused on long-term foundations, not ongoing management.

FAQ

How soon will I see results?

Most websites begin to see improvements within 3–6 months as technical issues are fixed and new content is indexed. However, ongoing content creation and link building are necessary for sustained growth, and SEO remains a long‑term investment.

How often should I perform this audit?

At minimum every 12 months or when you undergo major site changes (migrations, redesigns, CMS updates). Additional audits after core algorithm updates or when traffic drops unexpectedly can prevent long‑term damage.

Can I conduct an audit myself?

Basic technical checks can be performed using common SEO tools, but a professional E-E-A-T audit goes far deeper. While you may see surface metrics such as rankings or traffic, an expert audit analyzes root causes including technical constraints, content structure and trust signals that tools alone do not fully explain. This depth is what enables meaningful, long-term improvements.

Get in touch

Feel free to ask me questions on my Technical SEO, E-E-A-T & Content Audit services. I will try to reply you in 1 business day.

//iunisov.com/wp-content/uploads/2017/06/author-e1564996991951.png Andrei Iunisov IUNISOV, ANDREI Andrei Iunisov Digital Marketing & SEO 2015-04-27
AU
Adelaide
South Australia
5000
272 Flinders street
[email protected] +61 410186479 79 724 828 458 79 724 828 458
Andrei Iunisov