Digital Marketing Audit Services
Digital Website Audit
Website is the foundation of your digital strategy. After thorough research, I will provide a comprehensive assessment of the following website components: structure, content, design & UX, performance, technical SEO and website security. This analysis will cover the most important pages in the customer journey and will be supported by real-life data from Google Analytics and other systems. I will identify drawbacks and growth potential that can help transform your website into a lead generation machine and protect it from cyber threats.
Content Strategy Review
Creating compelling content, maximizing its inventory and optimizing it for distribution is what generates conversions. By leveraging Google Analytics and visitor sessions recordings, I will review how successfully your current content is consumed by your audience. But we will assess not only conversion performance, but also its engagement rates, SEO quality, consistency across channels and audience alignment. In addition, we will estimate opportunities to re-use or build upon your high-performing content to use it in different acquisition channels.
SEO Performance Evaluation
In this part of the audit, I will analyze your Google rankings and organic traffic performance. This research contains on-page and off-page factors review, incl. your keyword strategy, content relevance, expertise, authority, trustworthiness and freshness, keyword intents and the size and quality of your backlink profile. I will assess, if your website suffered from any of the latest Google algorithm updates or manual actions. In addition, I will provide insight on improving your local and international SEO performance.
PPC/SEM Advertising Assessment
If you run any type of PPC campaigns (Google, LinkedIn, Twitter, Reddit Ads), I will audit their objectives, settings, structure, ad formats, ad copy, targeting criteria and conversion tracking. In more detail, such SEM audits may include analyzing your bidding strategies, keyword match types, nekative keywords, topic exclusions and more. The outcome of such analysis will include recommendations on how to reduce wasted spend, increase conversions and ROAS of your campaigns.
Social Media & "Dark Social" Audit
Social media audit includes your accounts review, audience engagement, content performance, competitor benchmarks and paid campaigns assessment. It involves analyzing metrics like audience growth, engagement rates and conversions. Typically, such audit includes LinkedIn, Twitter, TikTok, Reddit, "dark social" channels and other emerging platforms. By optimizing your posting schedule, content topics, audience targeting and social listening processes after the audit, you will be able to significantly improve your social media marketing outcomes.
Competitor Analysis & Benchmarking
Using my own competitive intelligence methodology, I deeply analyze competitor data that includes their SEO, organic social, paid advertising, referral and email marketing strategies. I estimate their mediamix distribution, geotargeting, ad & content marketing budgets and even try calculating their number of leads or conversion rate when possible. This information allows you to fill in the gaps in your own digital strategy, find growth points, implement best practices, allocate budgets more effectively and ultimately improve your ROI.
Email Marketing & Automation Audit
This audit part covers the effectiveness of your email marketing strategies, incl. technical setup, list cleanliness and segmentation, templates design, responsiveness, compliance and messaging. We certainly look at your delivery and open rates, CTRs and conversions, but also control subscribers number performance, unsubscribes and bounces. As for automated nurturing, we analyze performance of your drip campaigns, triggered emails and nurturing sequences. As a result, you get both a list of quick wins and strategic enhancements for your email marketing & automation systems.
Analytics, Tracking and Customer Journey
The quality of data collection, KPI measurement and digital marketing reporting is being researched in this part of the audit. It ensures correct tracking pixels implementation, precise goal tracking and other vital settings in Google Analytics, data accuracy and consistency across channels and devices for reporting purposes. The customer journey audit includes analyzing client experience within different touchpoints, channel alignment, personalization opportunities in the funnel and low-performing funnel stages that generate abandonment. This provides actionable insights to improve conversion rates and engagement in all digital channels.
About me
I have been working in the field of digital marketing since 2006, beginning my career at the rapidly expanding international software company Parallels, where I was responsible for various digital marketing channels.
In 2009, I established a pioneering web analytics agency that operated in the CIS region, providing consulting services in the field of conversion rate optimization, website analytics and ad campaign audits for leading national companies.
In 2014, the company was purchased by one of the largest independent digital marketing groups, where I began developing and optimizing digital strategies for SMBs.
I have been providing full-scale digital marketing audits and crafting digital strategies in B2B and B2C niches on a freelance basis since 2016 for companies from all around the world.
My area of expertise in digital marketing audit is supported by Google Ads, Google Analytics, LinkedIn, Twitter and other recognized certifications, as well as by multiple awards and 25+ 5-star verified reviews on Clutch.
Digital Marketing Audit Outcomes
What do you receive after completion?
● In-depth Audit PDF Document
● Prioritized Implementation To-Do List
● Implementation Guide for Your Agencies
● Hiring & HR Recommendations
● Online Audit Review Session
What can you expect after implementation?
● Improved ROAS & ROI
● Increased visibility across all channels
● More Leads & Online Sales
● Higher Lead-to-Opportunity Conversion
● Easier & Faster Deal Closing
My Digital Marketing Audit Clients
Enterprise Backup Software Vendor
This multi-year project includes inbound and outbound online lead generation using PPC, SEO, account-based paid social, review and intent-based marketing, email marketing, and lead nurturing. The target regions to generate leads include: the USA, Canada, Western Europe, part of Eastern Europe, ANZ, and part of Latin America. We tripled (+300%) the number of leads in…
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A Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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A Trusted Cybersecurity Software Vendor
This enterprise cybersecurity vendor supplies a platform for secure collaboration and sharing classified and top-secret data among defense and military organizations. The client’s name is under NDA. Over the past 12 months, the cumulative number of Google Ads qualified leads has grown from 0 to 400. According to Statista, the cost-per-lead for paid acquisition channels…
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A Notable SharePoint Apps Vendor
This company is developing web parts and apps for SharePoint on-premise and Microsoft 365 (SharePoint Online). The name of the client is under NDA. This three-year project aims to improve organic SEO traffic and generate trial downloads, ultimately leading them to sales. The target regions include North and Latin America, Western Europe, and ANZ. The…
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A Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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A Prominent B2B ECommerce Platform
This company is an enterprise-level B2B e-commerce platform with an advanced architecture that allows the creation of multivendor marketplaces, e-procurement solutions, order management systems, PIM systems, and more. The client’s name is under NDA. Since 2018, we’ve witnessed a significant surge in our SEO traffic, catapulting from 150 to an impressive 450 visitors per day….
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Fintech SaaS – Subscriptions Tracker
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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A Growing Creative Management B2B SaaS
This company is a B2B SaaS workspace that allows you to create, collaborate on, and launch ads at scale. It enables design and marketing teams to multiply creative volume and variety, go to market faster, and out-market competition. The client’s name is under NDA. As of mid-2022, we’ve achieved a remarkable feat by catapulting the…
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B2B SaaS – An Ultimate Workspace Collaboration Tool
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Want to Get an Example Digital Atrategy Audit Plan for Your Situation & Objectives?
Digital Marketing Audit Tools
To collect data during audits, web analytics tools such as Google Analytics, Tag Manager and data from any CRM system is used frequently. For SEO assessment it's essential to use Google Search Console and SEMrush or Ahrefs. Hotjar and Microsoft Clarity will give you an insight into UX issues through session video recordings, clickmaps and heatmaps, whereas Google Page Speed Test and GTMetrix could help with website performance. Obviously, all the advertising platforms & email marketing platforms accesses need to be obtained: Google Ads Manager, LinkedIn Ads Manager, MailChimp and others. Any social media analyticaal tools are also used, namely HootSuite, SproutSocial or just regular in-platform statistics. Certainly, to research competitors it is vital to have access to SimilarWeb.
The Price of Digital Marketing Audit
The price of a digital marketing audit can vary significantly based on the objective, scope and size of your business (meaning the website and campaigns size). Basic audits that focus on a single channel or aspect, such as website, SEO or social media, may cost from $500, while comprehensive research cost typically starts from $2,000. Some agencies offer free audits as part of their service package, but I consider them to be heavily biased. It's important for the audit to be executed by agency or expert that is not financially interested in running your campaigns or modernizing your website.
Full Digital Strategy Audit vs. Per-Channel Assessment
A channel-specific review addresses only a single optimization aspect (which may not be enough to generate substantial impact on your KPIs), while a full-featured digital marketing audit allows to address a complete list of challenges and tackle more complex marketing issues. If you decide to have a full audit, you can understand how paid campaigns, SEO, content, website UX and customer funnels interact. For example, a single underperforming campaign could be the result of landing pages with low-quality UX, non-resonating messaging, content that doesn't appeal to your target audience and more. Such issues, swept under the rug by a per-channel review, can only be fully exposed by a full-on audit.
Digital Marketing Audit FAQ
What certifications & experience are required for expert auditing?
A solid foundation in PPC, SEO, web analytics, and other digital marketing domains is essential to delivering expert-level digital marketing audits. Certifications are very useful and can benefit your practical experience. For example, my area of expertise is a digital marketing generalist, and I have more than 18 years of worldwide experience with B2C & B2B companies both on the client and agency sides. I possess certifications from Google, LinkedIn and Twitter, and have published conversion rate optimization case studies. Being honored as a Global Leader by Clutch in 2023, awarded for PPC, SEO, and strategy expertise in 2024 by TechBehemots, I always aim to develop impactful results during the audit.
What metrics are indicators of success in a digital marketing audit?
Success is evaluated by increased website traffic, higher conversion rates, improved SEO rankings, stronger campaign ROI and better ROI / ROAS for your digital maketing investment.
How long does it take to perform a digital marketing audit?
The time for conducting a digital marketing audit varies based on the complexity and size of your business, typically falling within 2-6 weeks period.
Is it obligatory to implement the audit outcomes with your agency?
No, I don't require this. You are free to take the findings and retain another provider. However, as we already know your business inside out from the audit, we can deliver a highly competitive quote for implementation, allowing you to save costs and smoothen the process.
Why invest in a professional digital marketing audit instead of doing it in-house?
Hiring a professional to conduct a digital marketing audit offers a level of expertise and perspective that an internal team might not have, either from being too close to their work or lacking the time or experience needed to examine your entire marketing strategy. In addition, external audits are the ultimate impartial feedback; they review your tactics, effectiveness and strategies, identifying targets you would otherwise overlook.
What are the benefits of follow-up support after the audit?
Having follow-up support after a digital marketing audit with recommendations for improvement helps provide continuous direction to solve identified challenges, coach on freshly discovered drawbacks and pivot plans as needed based on real-time outcomes. Overall, such mini-coaching helps clients remain focused during the implementation process.
Get in touch
Feel free to ask me questions on digital marketing strategy audit services. I will try to reply you in 1 business day.
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Email
[email protected] -
Phone & WhatsApp
+972 55 770 0370 -
Address
Israel, Rishon LeZion