Why are search engine marketing services important for businesses?

Business entities that set ambitious objectives and anticipate fast results, for example, increased traffic levels or higher chances of conversion, can only do with SEM services. Unlike other search marketing methods that may take weeks or even months before the results can be seen, the company is assured of being at the top of the search right from the start. This immediate visibility can, however, be achieved through paid advertising since it targets the funds to reach specific keywords and audiences. The advantages of this technique are that it is measurable, can easily cover a large market within a short period, and reaches potential customers who are likely to be in the market for such products and services.

The cost of professional search engine marketing services

The cost of SEM services includes two main components:

• Consulting Fee: This fee will include initial consultation, campaign creation, ongoing management, optimization, and reporting. The extent of the particular development project that has to be carried out will determine the fee. The fee is based on the specific services your business requires and the overall objectives of your SEM plan.
• Advertising Budget: This is the real spend encountered in ad platforms such as Google Ads and Microsoft Ads, among others. It is not part of the consulting fee and is for the direct subsidizing of the operations of the ad platforms that you use for your campaigns. This implies that advertising costs are sensitive and vary in instants, such as competition, keywords, regions, and languages, among others.

Do you have pay-per-result or pay-for-performance options?

Sometimes I offer my services as pay-per-result to specific industries or clients. In this payment structure, a portion of my fees is contingent upon the performance of your campaigns. The other option is to make payments based on the number of leads you want or even the number of orders you wish to make. In this manner, there is an understanding that one pays only for the result, which is relatively easy to quantify; thus, motivation is aligned with the business goals.

To get a detailed quote tailored to your specific needs and to discuss which pricing model would work best for your business, please contact me using the form below.

The benefits of professional search engine marketing

• Immediate visibility and traffic: SEM allows a business to rank in search engine results within the least time possible, which means a rapid increase in website traffic.
• Highly targeted advertising: The excellent thing about SEM is that one can target specific niche keywords, audiences with clear purchasing intent, narrow geographical areas, or even lists of current business clients.
• Measurable ROI: Because of the ability to track, measure, and attribute all the actions of visitors from SEM campaigns, the ROI from this advertising channel is easy to estimate.
• Ability to reach customers at different stages of the buying cycle: With SEM, one can communicate with prospects at a definite stage of the buyers’ process—from recognizing a problem that could be solved with a distinct product to making the actual buying decision.
• Flexibility to adjust campaigns in real-time: The other advantage of SEM is that it provides instant data, which can be used to adjust the campaign to get better results—no need to wait weeks or months for the feedback loop.

In addition, SEM complements and supports organic SEO efforts. The analysis of SEM search terms actually used by prospects helps to gain insights into what content could be used to boost the SEO traffic.

Why hire a search engine marketing consultant instead of an agency?

An individual SEM consultant can offer a significantly more customer-centric approach while also being far more flexible and cost-effective in comparison with a marketing agency. Here is what I can offer as a professional in the SEM field:

• A wealth of experience in the SEM field. I have been working in the marketing field since 2006 when my first Google Ads campaign was launched. I’ve gained plenty of knowledge about different marketing methods and tactics ever since. Additionally, I made sure to follow various guidelines from both Google’s thought leadership and the SEM community as a whole to ensure that my SEM work is at the highest possible level.
• Capability to manage extensive budgets. I have had multiple accounts reach up to $500,000 in yearly budgets after being developed from scratch.
• Fast responses and direct communication. A significant advantage of working with a single consultant is the fact that there is only one point of contact and the response times are also a lot faster than with most agencies on average.
• Complete understanding of each client’s specific requirements. I strive to find the most effective strategies and approaches for each of my clients by investing time in researching their respective fields of work and industries.
• Flexibility and customizability in terms of marketing strategies. Since marketing consultants are not bound by any kind of strict procedures, we are free to use the most custom-fit unique strategies for SEM and SEO, especially when it comes to the multilingual and multiregional approach.
• Up-to-date knowledge in terms of SEM trends and technologies. My goal is to follow all of the industry’s best practices, and I also research all of the most cutting-edge trends and technologies in SEM to ensure that my marketing campaigns are always at their most efficient.
• Cost-efficiency. The lack of an agency’s overhead makes it possible for me to run pay-per-results programs and offer very competitive pricing for all of my SEM services.
• Complete accountability. All of my business affiliations are cordial and straightforward, I take complete responsibility and accountability for all marketing projects, including both the positive and the negative results.