PPC Consulting Services
PPC Strategy Development
A comprehensive planning process where I help businesses define a clear roadmap for their advertising campaigns. This service involves identifying the most effective platforms—such as Google Ads, Microsoft Ads, Reddit Ads, LinkedIn Ads, or any other PPC platform—based on the business model, target audience, and campaign goals. It consists of thorough keyword research to identify high-intent search terms and designing campaigns to provide maximum efficiency, as well as of identifying the most promising audience targeting for social media. I recommend bidding strategies; for instance, when a business should use automated strategies such as Maximize Conversions or if it should use manual bidding to have more control. Moreover, I help you set realistic performance benchmarks, so your CPA, ROAS, and other core metrics support your business goals. The end result is a custom PPC playbook that businesses can leverage to launch, optimize, and scale their campaigns effectively.
PPC Audit
A deep-dive analysis that aims to identify inefficiencies, wasted ad spend, and missed opportunities in a pre-existing advertising account. As a consultant, I make sure to check all campaign structures, bid strategies, audience targeting, ad creatives, and other account elements. My goal is to find out whether they comply with PPC best practices and business objectives. I analyze keyword performance, identifying keywords that are simply not converting and should be paused and calling out high-converting keywords that require more budget. I also analyze negative keyword lists to ensure that ad dollars aren't being wasted on searches that aren't relevant, as well as campaign settings (geo-targeting, device bidding, audience segmentation) to confirm that ads are reaching the right people at the right time. You can read my PPC audit blog post to learn about my methodology.
PPC Competitive Analysis
Conducting a competitive PPC analysis is how businesses get the edge over contestants by discovering what they are doing (or not doing) in their paid advertising campaigns. I use the ad placements, keywords, and creatives of competitors in comprehensive analysis methodology to find the strengths, weaknesses, and opportunities. I can review which competitors are monopolizing ad space, their estimated spending, and the messaging they implement to capture customers, using tools such as Google Auction Insights, SEMrush, and SpyFu. Sometimes I can even reverse-engineer their conversion rates (as discussed in my competitor analysis blog post). This information allows businesses to tailor their strategy, enabling them to outbid, outposition, or significantly differentiate their campaigns. In addition to standard analysis, I study competitor landing pages and calls to action to understand what resonates with the market. Insights gleaned from this competitive audit will generate new strategies to deploy in the campaign that can adjust offers, articulate new messaging, or shift budgets toward higher return opportunities.
PPC Conversion Rate Optimization
PPC funnel and landing page optimization ensure that every ad click leads to a high-converting experience, maximizing return on ad spend. Here, a good PPC consultant evaluates the entire customer journey—from the moment a user sees an ad to the final conversion—to identify bottlenecks that may be causing drop-offs. This involves analyzing landing page design, messaging, loading speed, mobile responsiveness, and call-to-action clarity to improve user engagement and conversion rates. Typically, the consultant maps out a structured PPC funnel, tailoring ad messaging and targeting based on audience intent. This includes defining retargeting strategies to nurture abandoned visitors, adjusting ad creatives for different stages of the buying cycle, and ensuring ad relevance matches the landing page experience.
Budget Allocation & Bidding Advice
If you have a specific goal in mind, for example, generating 1000 leads in six months, a PPC consultant will create a budget that will enable the business to achieve this goal. They will also determine if manual or automated bidding is the most effective strategy for this particular case. The consultant may suggest an automated strategy (e.g. Target CPA, Target ROAS, or Maximize Conversions) depending on campaign metrics. Additionally, consultants can suggest portfolio bidding strategies that automatically distribute the overall budget across campaigns in the best possible manner.
PPC Workshops
PPC workshops are tailored to strengthen the capabilities of in-house marketing teams to learn how to better manage and optimize their very own PPC campaigns. As a PPC consultant, I adapt training sessions to the team’s skills, providing beginner and advanced workshops adjusted by the level of the team about the concrete means of advertising. Most beginner sessions will go over the basics of PPC management: campaign setup, keyword research, bidding strategies, ad creative, and performance tracking are generally the focus. They do serve as a good source of information for the right decision-making between the C-level management. For more advanced teams, training can delve into automation tools, like Google Ads scripting or smart bidding strategies.
PPC Attribution & Tracking Setup
PPC attribution and tracking setup confirm that businesses are determining the effectiveness of their ad campaigns correctly based on reliable tracking and attribution data. Consultants implement and configure tools, such as GA4, GTM, and other third-party attribution tracking solutions. The consultant also works on figuring out things like attribution issues, meaning inconsistencies between the ad platforms and the reports from analytics tools for the same business, as well as cross-device and cross-channel tracking issues. That sometimes means creating multi-touch attribution models to provide a more complete view of how different touchpoints lead to conversions. In more complex setups, the consultant may also help set up offline conversion tracking for businesses that close sales over the phone or in offline locations, getting complete visibility of the sales funnel.
PPC Automation
A PPC consultant suggests and implements various types of automated bidding strategies for the business, like Google Ads Smart Bidding which uses machine learning to improve conversions or even ROAS with your bids. These tools allow companies to dynamically optimize campaigns based on user behavior, device type, and likelihood of conversion, without human intervention. Aside from automated bidding strategies, consultants implement Google Ads scripts that are also effective for automating repetitive tasks like pausing underperforming ads, adjusting bids based on factors such as device, location, time of day, or managing budgets at certain performance thresholds. The reason is, for example, the consultant might recommend to the client that he use some third-party AI-based PPC management platforms like WordStream, and Adstage that provide advanced analytics and automation features to deal with multiple ad accounts on different platforms.
Paid search should be predictable, measurable, and aligned with real intent.
Too many PPC programs in Australia rely on guesswork — broad match everywhere, generic bidding rules, and reporting that looks good but doesn’t tie back to business outcomes. That is why costs rise without clear results.
PPC consulting should fix that. It starts with diagnosing how your account buys traffic, how it measures value, and how it responds to real-world search behaviour. It clarifies whether your bids, keywords, and targeting actually capture buyers — not just clicks.
I bring clarity and structure to your paid search. You get insights that show what to stop, what to refine, and what to scale. The outcome is not more dashboards. It is decisions grounded in performance.
You stay focused on growth.
I make sure your PPC budget works toward leads and conversions you can value.
Pay-Per-Click Advertising Focus & Results
My Target Sectors for PPC:
● Technology, Software & SaaS
● B2B & Professional Services
● Fintech & Finance
● Manufacturing
● Gaming & Apps
PPC Results You Can Expect:
● Hundreds of new MQLs that convert into opportunities
● CPL up to 5x lower than the industry average
● KPI improvements across North America, EMEA and APAC
● Increase in organic branded search volumes
● Enterprise-level leads acquired at a CPL of under $50
PPC Consulting Portfolio
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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Struggling with underperforming ads and wasted budget?
Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Free PPC Evaluation Offer: Boost Your Traffic with a Free Campaign Trial
Starting with a PPC consultant can seem like a big investment. But what if you could experience it risk-free? Unlike others who offer "free audits" that can be biased of "free strategies" that never perform, I believe in showing you my work quality before you actually pay.
Get a free PPC mini audit or a mini PPC competitive report or a sample PPC landing page review. This trial will help you see firsthand the quality of my consulting services.
What's included:
- Either Mini PPC Audit
- Or Mini PPC Competitor Report
- Or PPC Landing Page Review
Don’t miss this chance to unlock the full potential of your PPC campaigns and increase your online visibility!
FAQ FOR MY PPC CONSULTING SERVICES
What is the price for PPC consulting?
Consultants normally charge either by the hour or a lump sum for a certain package of services. The average monthly service cost you can expect from me will range from AUD 450 to AUD 3,000 excl. GST depending on the ad account size, competition and goals. In addition, I charge AUD 150 an hour excl. GST for custom PPC consulting projects. All these prices are solely for my consulting efforts. In addition to consulting fees above, there may be direct costs such as advertising budgets, copywriting and web development services, PPC management software and others depending on your specific project.
How do I choose a PPC consultant?
When choosing a PPC consultant, consider factors such as their experience, expertise in your industry, and past campaign successes. Look for consultants who have all necessary certifications and a proven track record of improving campaign performance. It's important to assess whether the consultant offers a personalized approach and ensures decent communication skills. Be sure to ask for case studies or references to ensure their services align with your business goals.
How long does it take to see results from PPC consulting services?
With PPC consulting services, results can be quick: optimizing ad copy, eliminating wasted ad spend, or restricting how bids are placed can yield results in 1-2 weeks. Larger-scale improvements, like better conversion rates and lower cost per acquisition, generally occur over the course of 12-16 weeks, while new strategies are field-tested and tweaked. Scaling and optimizing performance for months depends on budget, competition, market conditions, etc..
What is better: ad hoc or monthly consulting?
If you require occasional assistance or guidance on specific campaigns or PPC issues, ad hoc consulting is an excellent option. This option is perfect for businesses simply looking for occasional strategic guidance or single reviews of their PPC activity. Ad hoc consulting allows you to pay for advice as needed, without any long-term commitment. Monthly consulting is better suited for businesses looking for ongoing, consistent support. With this model, you get regular check-ins with your in-house team or agency, continuous optimization process, and a deeper partnership to ensure long-term success. If you're unsure which option is best for you, feel free to reach out, and we can discuss which model fits your business and goals. We can always start with ad hoc and later on move to ongoing support.
Get in touch
Feel free to ask me questions on my PPC consulting services. I will try to reply you in 1 business day.
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Address
Adelaide, Australia