Expert International SEO Services Include
On-Page SEO
On-page optimization for international SEO focuses on improving a site so that it can be easily crawled, indexed and optimised for search engines to serve the correct version of a page to users based on their language and location. While optimising, I concentrate on such aspects as sitemaps, hreflang attributes, meta tags, language versions URL structure, server location and domain zones.
Keyword Research
Keyword research for international SEO should be region- and language-specific. I use specialized tools to explore keywords in various languages and target locations (countries and cities). I also review competitor websites in local search to find relevant keywords with ample search volumes if I don't speak the language decently enough.
Content Localization
Optimising websites for users who speak foreign languages may require translating the entire content. As an international SEO expert, I use automated translation tools and manual translations. Subsequently, I pair both methods with human editing and proofreading. This guarantees that content translations are accurate, SEO-friendly, cost-effective and culturally appropriate.
E-E-A-T for Translated Content
E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is paramount in international SEO. What sets my services apart, is the ability to influence E-E-A-T by building backlinks from reputable local publishers and elevating page-level E-E-A-T signals such as region-specific case studies, local expert quotes, author bios with proven credentials and referencing trusted local sources.
Press-Releases and Digital PR
Local press releases can significantly enhance the website's regional visibility. I use local press-release distribution platforms, where tailored company news, product updates, new hires or success stories for each market generate valuable local mentions, boosting brand awareness and directly improving local search rankings within targeted regions.
International SEO rankings
I provide international rank tracking on both country and city level to monitor how your keywords perform in search engines across regions and devices. This ability gives you clear reports on ranking movements, competitor positions in SERP and opportunities to improve visibility. Continuous rank tracking helps estimate the impact of SEO efforts and make data-driven decisions.
Expanding overseas from Australia requires precision in search.
Many Australian companies reach a point where the local market is no longer enough.
What usually breaks down is search visibility outside Australia. Pages exist, content is live, but rankings do not follow and traffic does not convert.
International SEO fails when it is approached as a language exercise instead of a market one.
Search engines evaluate geography, intent, authority, and technical signals together. If those are misaligned, your site competes against itself or never gains traction in new regions.
My work focuses on making your site understandable to both search engines and real users in each target country.
That starts with structuring the site correctly at a country and language level.
It continues with keyword research grounded in how people actually search in each market, not global tools or assumptions.
It ends with measurement that shows which regions generate demand and which do not.
You stay focused on growth and operations.
I make sure your organic presence scales cleanly across borders.
Languages I Use for International SEO
I speak the following languages myself:
● English (IELTS 9.0)
● German (B2 certificate)
● Russian (native)
I leverage translation tools for these languages:
● Italian
● Spanish
● Brazilian Portuguese
● Scandinavian (Swedish, Norwegian, Danish, Finnish)
● Balkan (Croatian, Slovenian, Slovak)
Portfolio
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
International SEO Free Evaluation: Boost Organic Traffic to Your Site
Deciding whether you need international SEO may be challenging. That's particularly true if you're operating on a low budget. But what if you know by how much international SEO services can increase your search traffic?
Grab a free worldwide SEO traffic assessment for your site. This research will uncover how optimizing for certain regions can boost your SEO traffic, improve conversion rates, and deliver more orders or leads.
This free offer includes:
- Custom-tailored keyword research for your target locations and their dominating languages
- Bespoke technical on-page and off-page insights for international optimization
- Ballpark estimates of your traffic growth and other KPIs improvement
Take advantage of this opportunity to increase organic traffic and conquer new markets!
International SEO Services for Australian Businesses
You can be a large business in Australia that wants to expand its horizons to America and Europe or a small business in South Australia looking to target a new location in a different state. In any case, going national or international is one of the obvious strategies for any business to grow revenue and valuation.
For Australian small businesses international SEO can be especially powerful. Physical expansion might require new offices, staff and logistic costs. SEO, on the other hand, enables SMBs to compete with enterprise-grade players on a global stage at a fraction of the cost. Localised and optimised content allows even a small company to appear alongside much larger competitors in search results, giving them access to the same audiences without the overhead.
I deliver results using a mix of target keywords research (we work only on keywords that drive conversions), localised content creation using automation that reduces cost, technical SEO for multilingual websites and region-specific off-page SEO activities (linkbuilding in German, French, Italian and other languages, as well as press-releases in the same locations).
International SEO Specialist vs. Agencies
Hiring a freelance international SEO consultant offers several advantages compared to working with an agency. An experienced specialist can provide a highly personalized approach, taking time to understand your business goals, target regions and cultural nuances, then tailoring strategies for each market. In contrast, agencies and companies often spread their focus across many clients and may not deliver the same depth of customization for international campaigns.
Communication with a single expert is more direct and efficient, reducing delays and misalignment that can sometimes happen within larger teams. Independent consultants also tend to stay closely aligned with the latest international SEO trends, search engine algorithm changes and best practices across multiple regions.
Finally, even an expert-level consultant is often more cost-effective than an agency. With lower overheads, they can deliver international SEO services at a more competitive price.
How to Choose International SEO Expert
In my opinion, the most important factor is proven experience with case studies that demonstrate traffic increase in target regions and international ranking improvements.
A strong international SEO consultant should have a track record of success not only across different countries, but also across various industries, showing they understand both cultural nuances and and competitors in the niche.
In addition, take a look at their reporting and communication methods. The right expert will provide simple but data-rich reports with search rankings and organic traffic for each location.
International SEO Services Costs
An international SEO campaign usually involves two main types of costs: direct costs and consulting costs.
Direct costs are expenses paid directly for rank tracking platforms, keyword research tools, backlink platforms, press-release distribution tools, copywriters and web developers for technical website adjustments.
Consulting costs cover the expertise and time of an SEO consultant or agency. They include all actions I described above: strategy development, keyword and competitor research, technical SEO audit, copywriting and content localisation, linkbuilding and press-releases.
In practice, direct costs are usually more predictable, while consulting costs vary depending on the complexity of your SEO project, number of regions and languages targeted.
International SEO Services Pricing
Each international SEO project is unique, and the pricing depends on several factors. The scope of regions you want to target, the number of languages involved and the level of competition determine the end pricing package.
The smallest prices for my SEO packages start at AUD 2,000 - 3,000 per month (excl. GST), while multiregional engagements with several languages support and competitors with high authority range from AUD 4,000 - 6,000 per month (excl. GST).
All these prices are solely for my consulting efforts. In addition to consulting fees above, there may be direct costs such as translation tools, copywriting and web development services, press-release distribution tools like Newswire.com and regional linkbuilding costs. SEO software subscriptions (rank tracking, keyword research tools, analytics) are included in the consulting price.
International SEO FAQ
Why I don’t provide fixed international SEO packages?
Many agencies sell pre-defined SEO packages, but I try customising every international SEO strategy to the unique needs of business. Fixed packages often create a “one-size-fits-all” approach that ignores differences in markets, languages, competition and, most importantly, the client's budget limitations. For example, targeting one extra country may require new content localization, additional technical setup, and different link-building strategies—work that cannot be captured in a rigid package. By keeping the scope flexible, I make sure your budget goes directly into activities that generate measurable results for your specific goals. This way, you only invest in what your business truly needs, rather than paying for generic deliverables that may not move the needle.
What metrics show a client's success in international SEO?
Seven critical metrics show a client's success in international SEO. These are keyword rankings, organic traffic, website authority, time spent on a page, CTR, returning visitors, and bounce rate. The report from these metrics can assist in discovering improvement and growth areas in your global SEO strategy. The goal is not only to boost traffic but also to drive more engagements and conversions.
Is hourly billing a good idea for international SEO?
Hourly billing can sound flexible, but it creates budgeting uncertainty for clients. In my experience, some agencies bill for time spent rather than results achieved. In such situations costs can increase quickly, and it’s hard to connect hours logged with business outcomes, therefore making it impossible to justify ROI.
How long does international SEO take to deliver results?
How long you'll wait before seeing results from international SEO can vary from a few weeks to several months. You can witness the first changes in rankings for some keywords in three to four weeks from the project start. However, it can take more time months to see results measured in lead numbers or purchases.
How does your international SEO pricing model work?
I use a monthly retainer model based on hourly assumptions made before the project starts. Your monthly fee is predictable, but the strategy is flexible. We may adjust your target regions, change languages and other key parameters.
What industries do you have experience with?
I’ve worked in international SEO with technology and B2B SaaS, cybersecurity, architecture and construction software, healthcare and mental health tech, fashion design technology, e-commerce and professional education.
Get in touch
Feel free to ask me questions on international SEO services. I will try to reply you in 1 business day.
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Address
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