SEO CONTENT GAP AUDIT SERVICES
Competitor Content Mapping
I start with a comprehensive SEO gap analysis of your competitive landscape. By examining which keywords and topics drive visibility for your main rivals, I reveal exactly where your site is underperforming. This process goes beyond surface keyword research; it combines keyword gap analysis and content gap analysis using professional content gap analysis tools to pinpoint the pages, clusters, and formats missing from your strategy.
Keyword & Intent Analysis
A powerful keyword gap analysis tool helps identify search terms your competitors rank for that you don’t. I then map each keyword to its intent: informational, navigational, or transactional, ensuring your pages align with what users truly want to achieve. This in-depth SEO content gap analysis uncovers opportunities to refine targeting, expand your topical authority, and close the distance between search demand and your content coverage.
Topical Coverage Assessment
My content gap analysis process dives deep into your existing assets, reviewing how thoroughly each topic is covered compared to leading competitors. Using specialised tools, I evaluate subtopics, questions, and supporting angles that your audience searches for but your pages don’t address. The outcome is a complete map of missing or underdeveloped themes that, once filled, enhance your site’s topical relevance and authority.
Performance Benchmarking
In some projects, I may conduct a data-driven SEO gap analysis by benchmarking your content performance against competing pages. Through this content gap analysis, we quantify how much CTR and therefore, organic clicks you lose to competitors. The insights reveal not just what to improve, but which content gaps will yield the greatest impact on SEO metrics when closed.
Content Opportunity Matrix
All findings are organised into a content opportunity matrix. It is a structured output of the SEO content gap analysis that ranks potential topics by value, difficulty, and business fit. I identify quick-win updates as well as high-impact new pages, using keyword gap and content gap analysis tools to calculate growth potential. This helps you focus efforts on pages that can most effectively boost traffic and conversions.
Strategic Action Plan
Finally, you receive a clear, prioritised SEO content gap analysis roadmap detailing what to create, update, merge, or retire. Each recommendation is supported by data from keyword gap analysis tools and performance benchmarks, ensuring every action is measurable and strategic. This plan bridges the gap between insight and implementation, transforming content gap analysis findings into a tangible growth strategy.
About me
I graduated from the Moscow State Aviation University with two Master’s degrees: one in Engineering with a focus on artificial intelligence systems, and another in Financial Management and Investment Economy. Since 2006 I have been involved in digital marketing and SEO strategy development in the rapidly growing software company Parallels in the USA. In 2009 I founded an innovative digital marketing agency in Russia — one of the first certified national-grade Google Analytics partners. We provided SEO and content services working with international clients in SaaS, technology, B2B and e-commerce. Now I help businesses worldwide perform advanced SEO content gap audits, combining data, content intelligence, and competitive analysis to uncover growth opportunities.
TYPES OF GAP ANALYSIS I PERFORM
Keyword Gap Analysis
Identifies keywords your competitors rank for but you don’t — revealing untapped search opportunities.
● Find missing core and long-tail phrases
● Match queries with user journey stages
● Measure how much visibility competitors capture
Content Gap Analysis
Evaluates how well your website covers essential topics and subtopics compared to the top players in your niche.
● Detect missing supporting articles
● Identify outdated, thin or low-performing pages
● Benchmark your content footprint vs. industry leaders
SEO Content Gap Analysis Portfolio
Account-Based Marketing on LinkedIn for B2B SaaS (Workspace Collaboration Tool)
This vendor is a leading workspace software company focused on providing CRM, project management, collaboration, websites, and HR solutions in a single workspace tool that improves the organization’s productivity, streamlines operations, and enhances marketing efficiency for companies of all sizes. The project aimed to establish account-based marketing (ABM) through LinkedIn as a lead generation channel…
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Technical & Off-Page SEO for Fintech SaaS (Subscriptions Tracker)
Originally founded as a dedicated server provider, the company later expanded to offer premium CDN solutions on a reselling basis. Based on customer feedback regarding difficulties in managing subscriptions, the team developed a financial subscriptions tracker as a spinoff. Initially the project faced challenges with ranking for competitive keywords like ‘subscription tracker’ and ‘track subscriptions’…
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SEO and LinkedIn Lead Generation for Prominent B2B ECommerce Platform
This company is a large platform for B2B e-commerce that uses advanced architecture to create multi-vendor marketplaces, order management systems, e-procurement solutions, PIM systems, and many others. The client’s name falls under NDA. A significant surge in our SEO traffic has been documented since 2018, ascending from 150 to 450 site visitors per day, which…
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SEO, PPC (SEM) and LinkedIn Advertising for Leading BIM Software Company
This company is developing the industry-leading integrated BIM software. The name of the client is under NDA. The goal of this 5-year project is to generate leads (trial downloads, contact form submissions, and whitepaper downloads) and nurture them to the end of a 3- 6 month sales cycle. The target regions include North America, Western…
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SEO, PPC & Display, Email Nurturing and Paid Social for Notable SharePoint Apps Vendor
The company in question develops applications and web parts for SharePoint Online and on-premises. The client’s name falls under NDA. The three-year project with the client has a goal of improving organic SEO traffic while generating trial downloads, leading more clients down the sales funnel. The campaign’s target regions include not only Western Europe and…
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Multilingual SEO, PPC, Paid Social and Email Marketing for Trusted SharePoint Data Protection Vendor
This vendor provides solutions that help businesses and governments identify, protect, and control access to sensitive information. These solutions restrict access to sensitive content to IT administrators and make it difficult to steal or misuse information. This two-year project included lead generation using PPC advertising in Google Ads, display retargeting, SEO optimization, social network advertising,…
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Programmatic SEO for Growing Creative Management B2B SaaS
This company is a B2B SaaS workplace that allows end users to create, collaborate on, and launch advertisements at scale. It can provide the means to out-market competition, go to market faster, and multiply creative variety/volume without losing in quality. The client’s name falls under NDA. We have achieved several impressive feats so far (as…
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Advanced SEO for Leading Salesforce Data Management Platform
We’ve collaborated with a leading vendor specializing in data backup, archive, and recovery solutions for Salesforce. Our project was focused on increasing organic traffic by working on tech SEO revamp, updating current content, analyzing search intent and adding new content, as well as acquiring quality backlinks. In just 5 months, we achieved several key results…
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SEO, PPC (SEM), SMM, Paid Social & Email Marketing for Enterprise Backup Software Vendor
This ongoing, 9-year project has both lead and demand generation objectives. One of the project goals is to generate at least 800 MQLs monthly with 30% conversion rate into SQLs. To accomplish this task, I am using the following channels: PPC in Google Ads (for branded and selected target keywords), SEO for a much broader…
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Testimonials
Awards & Certificates
Honored as a Global Leader by Clutch in Fall 2023
LinkedIn Certified Marketing Insider with Case Study
Award-winning PPC, SEO & Digital Strategy Expert in 2024
Google Ads & Google Analytics Certified Individual
Recognized as a Top Freelance SEO Expert in 2024
Top Inbound Marketing Company by Clutch in 2023
Limited Trial: Experience a Professional SEO Content Gap Audit
Not sure how your current content strategy stacks up against competitors? Try a limited version of my full SEO Content Gap Audit and see what data-driven insights can do for your organic growth.
This condensed audit uses the same SEO gap analysis framework and tools as the full service, but focuses on one specific content cluster or product line. It’s designed to give you a clear preview of how uncovering keyword and content gaps can transform your visibility and conversions.
What's included:
- Identify 20–30 high-potential keywords your competitors rank for that you don’t
- Review of your 3 top pages to detect missing topics and weak coverage
- Overview of where new or optimised content can deliver the fastest wins
Request your limited SEO Content Gap Audit trial today and see exactly how data reveals your hidden growth opportunities.
SEO Content Gap Audit Pricing
Each content gap audit project is unique, and pricing depends on factors such as the size of your website, the number of competitors analysed, the number of languages, and the depth of keyword and topic research required. The scope of the audit and whether it includes a roadmap for content creation or optimisation also affect the final cost.
The smallest projects typically start at AUD 1,500 – 2,000 (excl. GST). For larger sites with complex content structures, multiple categories, or competitive industries, full-scale audits range from AUD 3,000 – 5,000 (excl. GST).
All these prices apply solely to my consulting and research work. All essential SEO software subscriptions (rank tracking, keyword gap analysis, content gap analysis tools, analytics dashboards) are included in the consulting price.
Why Hire an External SEO Expert Instead of an Internal Team?
SEO content gap analysis is a specialised process that requires deep understanding of how search engines interpret topic clusters, keyword intent, and content structure across competitive domains. It goes far beyond standard on-page SEO or keyword research, focusing instead on the alignment between user intent, semantic coverage, and competitive positioning.
Most internal marketing teams, even those with experienced SEO professionals, are not fully equipped with the tools or analytical methods needed for a comprehensive SEO gap analysis. Conducting a full keyword gap analysis and content gap analysis requires cross-platform data aggregation, interpretation of competitive ranking signals, and the ability to translate findings into a practical, prioritised roadmap. Hiring an external expert gives you immediate access to this level of expertise without the steep learning curve or internal resource drain.
Working with an external professional allows you to fast-track the audit process, avoid internal bias, and save valuable time. You gain a clear understanding of your true competitive position and receive actionable, evidence-based recommendations that your internal team can implement immediately.
SEO Content Gap Analysis Template
An SEO Content Gap Analysis Template helps structure and visualise the audit process — from identifying missed keywords to prioritising new content opportunities. It ensures that every insight from the keyword gap analysis and content gap analysis is captured in an actionable format that your team can immediately use for planning, writing, and optimisation. Below is a sample layout of how I deliver these insights in each SEO Content Gap Audit.
| Page / Topic | Target Keyword | Competitor Page | Search Volume | Your Rank | Competitor Rank | Missing Keywords | Content Gap Summary | Recommended Action | Priority |
|---|---|---|---|---|---|---|---|---|---|
| /blog/example1 | example1 | competitor.com/blog/example1 | 2,400 | 22 | 4 | “secure backup strategy”, “data redundancy methods” | Competitor covers advanced subtopics and includes schema markup; your page lacks technical detail and examples. | Expand content with advanced techniques and add schema markup | High |
| /solutions/example2 | example2 | competitor.com/example2 | 1,800 | 15 | 6 | “enterprise-grade backup”, “high-availability systems” | Missing commercial-intent keywords; competitor’s page structured with clear CTAs and comparison table. | Update page to include product comparison and enterprise-specific features. | Medium |
| /products/example3 | example3 | competitor.com/example3 | 3,200 | 8 | 3 | “open-source disaster recovery”, “community-supported backup” | Content outdated; competitor includes 2025 tools list and GitHub references. | Refresh article with latest tools and performance benchmarks. | Low |
Get in touch
Feel free to ask me questions on my SEO Content Gap Analysis. I will try to reply you in 1 business day.
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Email
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Address
Adelaide, Australia